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Sounds Profitable
Sounds Profitable episodes
- The "Accidental" Podcast ListenerThis week is an ENORMOUS GRAB BAG OF JOY, featuring new research on podcasting and social media, the top 10 most-recalled brands in podcasting, and some upcoming Clubhouse data.13 min
- Spotify Is Not Going to Kill Podcasting w/ Nick HiltonSpotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they’re not actively killing the podcasting dream. But how far they have to go to do that is open to debate. A debate we have on this episode.Key Links:Nick Hilton of Podot Pods
- Article: https://soundsprofitable.com/update/spotify-megaphone-deal
-----Are Boston Dynamic Robots going to kill us? Or be cool friends?-----Credits:- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!
See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.28 min - Spotify Is Not Going to Kill Podcasting w/ Nick HiltonSpotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they’re not actively killing the podcasting dream. But how far they have to go to do that is open to debate. A debate we have on this episode.Key Links:
- Nick Hilton of Podot Pods
- Article: https://soundsprofitable.com/update/spotify-megaphone-deal
- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Send us messages with Yappa!See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
27 min - The Provenance of PodcastingThis week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. First, a detour from the world of art, or as we say here in Boston, aht.See omnystudio.com/listener for privacy information.18 min
- The Provenance of PodcastingThis week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. First, a detour from the world of art, or as we say here18 min
- The One Thing Podcasters Must Do To Prepare For Paid Podcast SubscriptionsPaid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash.See omnystudio.com/listener for privacy information.13 min
- The One Thing Podcasters Must Do To Prepare For Paid Podcast SubscriptionsPaid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash.13 min
- Post-Roll is Bulls#!& w/ Dane CardielGetting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.Key Links:Dane Cardiel of Simplecast
- Article: https://soundsprofitable.com/update/postroll-ads-are-garbage
-----How much is too many ads? And what ads work best for keeping listeners interested?-----Credits:- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.31 min - Post-Roll is Bulls#!& w/ Dane CardielGetting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.Key Links:
- Dane Cardiel of Simplecast
- Article: https://soundsprofitable.com/update/postroll-ads-are-garbage
- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
31 min - Targeting Demographics in Podcasting w/ Jay GreenDemographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:Jay Green of Cadence13
- Article: https://soundsprofitable.com/update/targeting-by-demographic
-----What is a digital household exactly? And what’s the best way to figure out who is actually listening to your podcast in that household?-----Credits:- Hosted by Bryan Barletta of Sounds Profitable - [email protected]
- Audio engineering by Ian Powell
- Executive produced by Evo Terra of Simpler Media
- Special thanks to James Cridland of Podnews
- Podcast hosting and dynamic insertion wizardry by Whooshkaa
- Sounds Profitable Theme written by Tim Cameron
Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.27 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.