Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • Targeting Demographics in Podcasting w/ Jay Green
    Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:
    • Jay Green of Cadence13
    • Article: https://soundsprofitable.com/update/targeting-by-demographic
    -----What is a digital household exactly? And what’s the best way to figure out who is actually listening to your podcast in that household?-----Credits:
    • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
    • Audio engineering by Ian Powell
    • Executive produced by Evo Terra of Simpler Media
    • Special thanks to James Cridland of Podnews
    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
    • Sounds Profitable Theme written by Tim Cameron

    Join the feed at https://soundsprofitable.supercast.tech/
    Send us messages with Yappa!

    See omnystudio.com/listener for privacy information.

    See omnystudio.com/listener for privacy information.

    26 min
  • Spotify is in it to Win it w/ Griffin Caprio
    Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you.Key Links:
    • Griffin Caprio
    • Article: https://soundsprofitable.com/update/spotify-is-in-it-to-win-it
      • -----Is Podcasting still going to be called Podcasting? How far can that definition be stretched?-----Credits:
      • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
      • Audio engineering by Ian Powell
      • Executive produced by Evo Terra of Simpler Media
      • Special thanks to James Cridland of Podnews
      • Podcast hosting and dynamic insertion wizardry by Whooshkaa
      • Sounds Profitable Theme written by Tim Cameron
        • Join the feed at https://soundsprofitable.supercast.tech/
        Send us messages with YappaSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
        28 min
      • Spotify is in it to Win it w/ Griffin Caprio
        Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they discuss the future of audio, and what it means to you.Key Links:
        • Griffin Caprio
        • Article: https://soundsprofitable.com/update/spotify-is-in-it-to-win-it
        -----Is Podcasting still going to be called Podcasting? How far can that definition be stretched?-----Credits:
        • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
        • Audio engineering by Ian Powell
        • Executive produced by Evo Terra of Simpler Media
        • Special thanks to James Cridland of Podnews
        • Podcast hosting and dynamic insertion wizardry by Whooshkaa
        • Sounds Profitable Theme written by Tim Cameron
        Join the feed at https://soundsprofitable.supercast.tech/
        Send us messages with Yappa

        See omnystudio.com/listener for privacy information.

        See omnystudio.com/listener for privacy information.

        28 min
      • Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider

        Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically?
        Key Links:
        • Jack Rhysider of Darknet Diaries
        • Article: https://soundsprofitable.com/update/privacy-solutions
          • -----What’s the difference between tracking and data collection? Can private feeds provide what major hosting platforms can’t?-----Credits:
          • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
          • Audio engineering by Ian Powell
          • Executive produced by Evo Terra of Simpler Media
          • Special thanks to James Cridland of Podnews
          • Podcast hosting and dynamic insertion wizardry by Whooshkaa
          • Sounds Profitable Theme written by Tim Cameron

            • Join the feed at https://soundsprofitable.supercast.tech/
            Send us messages with Yappa!See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
            35 min
          • Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider

            Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how do we make sure our podcasts are acting ethically?
            Key Links:
            • Jack Rhysider of Darknet Diaries
            • Article: https://soundsprofitable.com/update/privacy-solutions
            -----What’s the difference between tracking and data collection? Can private feeds provide what major hosting platforms can’t?-----Credits:
            • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
            • Audio engineering by Ian Powell
            • Executive produced by Evo Terra of Simpler Media
            • Special thanks to James Cridland of Podnews
            • Podcast hosting and dynamic insertion wizardry by Whooshkaa
            • Sounds Profitable Theme written by Tim Cameron

            Join the feed at https://soundsprofitable.supercast.tech/
            Send us messages with Yappa!

            See omnystudio.com/listener for privacy information.

            See omnystudio.com/listener for privacy information.

            35 min
          • Can American Podcasting Learn From France? w/ Sarah Toporoff
            Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing?Key Links:
            • Sarah Toporoff of Podinstall
            • Article:https://soundsprofitable.com/update/france-podcast-measurement
              • -----Why are we missing out on these markets? And how can we learn to utilize what they’re teaching us?-----Credits:
              • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
              • Audio engineering by Ian Powell
              • Executive produced by Evo Terra of Simpler Media
              • Special thanks to James Cridland of Podnews
              • Podcast hosting and dynamic insertion wizardry by Whooshkaa
              • Sounds Profitable Theme written by Tim Cameron

                • Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
                31 min
              • Can American Podcasting Learn From France? w/ Sarah Toporoff
                Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global mindset needed for the future of podcast marketing?Key Links:
                • Sarah Toporoff of Podinstall
                • Article:https://soundsprofitable.com/update/france-podcast-measurement
                -----Why are we missing out on these markets? And how can we learn to utilize what they’re teaching us?-----Credits:
                • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
                • Audio engineering by Ian Powell
                • Executive produced by Evo Terra of Simpler Media
                • Special thanks to James Cridland of Podnews
                • Podcast hosting and dynamic insertion wizardry by Whooshkaa
                • Sounds Profitable Theme written by Tim Cameron

                Join our Premium Feed! https://soundsprofitable.supercast.tech/

                See omnystudio.com/listener for privacy information.

                See omnystudio.com/listener for privacy information.

                31 min
              • The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso
                IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 120 million listeners who are currently being left out?Key Links:
                • Tom Barasso of PodLP
                • Article:https://soundsprofitable.com/update/ipv6-and-india-for-podcasts
                  • -----How is the IABv2 working towards utilizing the power of IPv6? What struggles will podcasting have in countries where IPv6 is the main source of addressing?-----Credits:
                  • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
                  • Audio engineering by Ian Powell
                  • Executive produced by Evo Terra of Simpler Media
                  • Special thanks to James Cridland of Podnews
                  • Podcast hosting and dynamic insertion wizardry by Whooshkaa
                  • Sounds Profitable Theme written by Tim Cameron

                    • Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
                    26 min
                  • The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso
                    IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 120 million listeners who are currently being left out?Key Links:
                    • Tom Barasso of PodLP
                    • Article:https://soundsprofitable.com/update/ipv6-and-india-for-podcasts
                    -----How is the IABv2 working towards utilizing the power of IPv6? What struggles will podcasting have in countries where IPv6 is the main source of addressing?-----Credits:
                    • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
                    • Audio engineering by Ian Powell
                    • Executive produced by Evo Terra of Simpler Media
                    • Special thanks to James Cridland of Podnews
                    • Podcast hosting and dynamic insertion wizardry by Whooshkaa
                    • Sounds Profitable Theme written by Tim Cameron

                    Join our Premium Feed! https://soundsprofitable.supercast.tech/

                    See omnystudio.com/listener for privacy information.

                    See omnystudio.com/listener for privacy information.

                    25 min
                  • The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse
                    Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.
                    Key Links:
                    • Benjamin Masse of Triton Digital
                    • Article: https://soundsprofitable.com/update/programmatic-advertising-for-podcasts
                      • -----Is Programmatic Advertising your backup plan? Or your main course of action?-----Credits:
                      • Hosted by Bryan Barletta of Sounds Profitable - [email protected]
                      • Audio engineering by Ian Powell
                      • Executive produced by Evo Terra of Simpler Media
                      • Special thanks to James Cridland of Podnews
                      • Podcast hosting and dynamic insertion wizardry by Whooshkaa
                      • Sounds Profitable Theme written by Tim Cameron

                        • Join our Premium Feed! https://soundsprofitable.supercast.tech/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
                        29 min

                      About Sounds Profitable

                      From the publisher's feed

                      The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…