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Sounds Profitable
Sounds Profitable episodes
- Inertia Is The Enemy of PodcastingA significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this.
- Written by Tom Webster
- Narrated by Gavin Gaddis
- Audio edited by Newton Schottelkotte
- Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.9 min - Walmart's Podcasting Insights, Audible en España, & MoreHere's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversary, and how Walmart is utilizing podcasting.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Presidential Podcasting Tour, Wondery Launching Toy Line, & MoreHere's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Chartable Replacements, Podcasting @ Advertising Week, & MoreHere's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising Week, and updates to Apple Podcasts.
Find links to every article mentioned and the full write-up here on Sounds Profitable.9 min - Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & MoreHere's what you need to know for this week in the business of podcasting: why audio-only should stay special, can't-miss panels at ad week, an update to Apple transcripts.
Find links to every article mentioned and the full write-up here on Sounds Profitable.4 min - Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & MoreHere's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network.
Find links to every article mentioned and the full write-up here on Sounds Profitable.7 min - 19.2 Ounces of Podcasting WisdomWhat Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting.
- Written and narrated by Tom Webster
- Audio edited by Newton Schottelkotte
- Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.8 min - Can't Skip YouTube, Spotify Pod Fan Study, & MoreHere's what you need to know for this week in the business of podcasting: Apple Podcasts' new "Series" feature, why YouTube ads are getting unskippable, and new requirements from Nielsen.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Chartable to Close, NYT Teases VP Podcast Appearance, & MoreHere's what you need to know for this week in the business of podcasting: Chartable to sunset, how the news business can stay sustainable, and what demographic brands are missing.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & MoreHere's what you need to know for this week in the business of podcasting: connecting with potential listeners, video podcasting goes talk show, and Meta AI spells trouble for advertisers.
Find links to every article mentioned and the full write-up here on Sounds Profitable.11 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.