Sounds Profitable

Sounds Profitable

By Bryan BarlettaBusinessTechnology
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Sounds Profitable episodes

  • Addressing Spotify, Aging Out Demographics, & More
    Here's what you need to know for this week in the business of podcasting: addressing Spotify's place in podcasting, aging out age demographics, and lessons from the podcasting scene in MENA. 

    Find links to every article mentioned and the full write-up here on Sounds Profitable.
    11 min
  • Of Mice and Megaphone
    This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is.
    • Written by Bryan Barletta
    • Edited by Tom Webster
    • Audio edited by Gavin Gaddis
    • Hosted by Spreaker

      • Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
      14 min
    • Industry Leaders in London, Licensing in Podcasting, & More
      Here's what you need to know for today in the business of podcasting: Sounds Profitable interviewed several industry leaders on the show floor of Podcast Show London, a look at how podcasting takes on licensing, Spotify debuts new Austalian statistics for podcasts, and the rising problem of over-attribution in advertising. 

      Find links to every article mentioned and the full writeup here on Sounds Profitable.
      4 min
    • Spotify Podcast Trends, Business Podcast Audience Analysis, & More
      Here's what you need to know for today in the business of podcasting: Spotify publishes trend data, Signal Hill Insights looks at the behaviors of business podcast audiences, PMPs are making a comeback in programmatic, and the Hasbro/Audible deal has produced a Peppa Pig podcast. 

      Find links to every article mentioned and the full write-up here on Sounds Profitable. 
      4 min
    • Politics in Podcast Ads, Spotify Removes Ad Floor, & More
      Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirrors podcasting, and advertisers are under-investing in Hispanic audiences. 

      Find links to every article mentioned and the full write-up on Sounds Profitable.
      10 min
    • 1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More
      Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at the Q1 revenue of five major publishers.

      Find links to every article mentioned and the full write-up here on Sounds Profitable.
      4 min
    • Spotify Removing Price Floor, New Hub for Podcast IP, & More
      Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrissey argues audio is the last refuge of autheticity in the AI age, and an online hub provides database of podcasts looking to be optioned by audiovisual adaptations.

      Find links to every article covered and the full write-up here on Sounds Profitable.
      5 min
    • Podcast Upfront Recap, Audio Announcements, & More
      Here's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamara to step down from Head of Spotify Podcast Studios, Horizon Next partners with Claritas' ArtsAI on proprietary cross-platform measurement framework, and Adelaide is expanding their AFP platform to include audio attention measurement and activation capabilities. 

      Find links to every story mentioned and the full write-up here on Sounds Profitable.
      4 min
    • IAB Podcast Revenue Report, Global Podcasting Grown, & More
      Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, and a roundup of podcasting’s Q1 reports. 

      Find links to every article mentioned and the full write-up at Sounds Profitable.
      9 min
    • New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More
      Here's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webster talks about shfiting podcast advertising to incldue 55+ consumers, Eric Nuzum writes on the importance of making one's audience the foremost concern from the beginning, programmers hope lower ad volumes will earn more viewer time, and what to expect from this year's TV upfronts (according to buyers).

      Find links to every article mentioned as well as the full write-up here on Sounds Profitable.
      5 min

    About Sounds Profitable

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    The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…