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Sounds Profitable
Sounds Profitable episodes
- Olympic Advertising Strategies, Acast's UK Election Campaign, & MoreHere's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers.
Find links to every article mentioned and the full write-up here on Sounds Profitable.4 min - NYT’s Audio Paywall, Podcasting's Ad Advantage, & MoreHere's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming VidCon.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - My Favorite Insight From Ad NauseamThis week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum.
- Written by Tom Webster
- Audio edited by Newton Schottelkotte
- Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.9 min - 🎵Labels on Music AI, Cross-Apple Podcast Subscription, & MoreHere's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed efforts to keep subscribers.
Find links to every article mentioned and the full write-up here on Sounds Profitable.3 min - Sports Podcasts a Touchdown for Brands, New Spotify Plans, & MoreHere's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Improving Podcasting's Accessibility, Worldwide Industry Growth, & MoreHere's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices.
Find links to every article mentioned and the full write-up here on Sounds Profitable.8 min - Podcasting is Influencing, Coverage from Cannes, & MoreHere's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Bringing Podcasts to 🖁, Amazon's Ad Relevance, & MoreHere's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - 🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & MoreHere's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Spotify Video Goes Wide, New Podcast Ad Study, & MoreHere's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads.
Find links to every article mentioned and the full write-up here on Sounds Profitable.10 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.