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Sounds Profitable
Sounds Profitable episodes
- Women's Sports A Good Bet, Spotify Adds 💬, & MoreHere's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha.
Find links to every article mentioned and the full write-up here on Sounds Profitable.9 min - Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and MoreHere's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - TAL Ad Sales Switch, Creators @ Cannes Lions, & MoreHere's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.
Find links to every article mentioned and the full write-up here on Sounds Profitable.4 min - What Border Collies Can Teach Us About PodcastingThis week Tom Webster explains the lessons podcasting can learn from man's best friend.
- Written by Tom Webster
- Narrated by Gavin Gaddis
- Audio edited by Newton Schottelkotte
- Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.6 min - Spotify Podcasts Get 💬, Nielsen on Women's Sports, & MoreHere's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Managing Misinformation, Tackling Sports Podcast Ads, & MoreHere's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - Making Logos Loud, Sports Driving Standardization, & MoreHere's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business.
Find links to every article mentioned and the full write-up here on Sounds Profitable.4 min - YouTube Trends Report, Where Gen Z Gets News, & MoreHere's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing.
Find links to every article mentioned and the full write-up here on Sounds Profitable.5 min - News Producers ❤️ Podcasts, Updates from Vidcon, & MoreHere's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush.
Find links to every article mentioned and the full write-up here on Sounds Profitable.4 min - Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & MoreHere's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, and what radio's past can teach podcasting's future.
Find links to every article mentioned and the full write-up here on Sounds Profitable.10 min
About Sounds Profitable
From the publisher's feed
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…
And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.