Sounds Profitable

Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceQ2 Earnings Calls in PodcastingWhy some publishers are reducing their podcast slate to try to grow their audio businessesQuick Hits: The Song of the Summer, and the Joe Rogan Problem Libsyn’s AdvertiseCast Signs Exclusive Ad Partnerships with Two Leading Podcast Networks. The Podcast Academy and DPC Entertainment Launch Podcast 360. 

Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceHow ad tech’s measurement titans are pivoting to attention and activationIndie agency census reveals expected areas of ad spend growthAnd for the rest of the news… Digiday has a guide for what’s in and what’s out in influencer marketing for 2023, and this week’s issue of The Rebooting reminds us all that the media business is still hard.

What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara GuaglioneCTV Buyers Are Still Struggling to Know Where Their Ads Ran by Catherine Perloff …as for the rest of the news: Arrow Media has been appointed Acast’s commercial partner for Queensland, Australia, and new eMarketer data suggests web publishers are ‘fighting over a pie that is barely growing.’

While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure. 

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: “True potential” in Sirius XM podcast biz by Brad HillWhy concerns of influencer marketing oversaturation are overblown by Kristina MonllosWhen Podcast Apps Miss The Mark by Steve GoldsteinHow soft is the ad market, really? By Ryan Barwick…as for the rest of the news: Eric Nuzum reflects on what makes a good podcast host, Sean Howard explains yield optimization and what it means for podcasting in Flightpath, and Forbes covered a new QCODE audio drama starring Chris Pine and Troian Bellisario.

Here's what you need to know in the business of podcasting for August 7th. Why some publishers are reducing their podcast slate to try to grow their audio businessesMagnite And FreeWheel Link Up In The Name Of InteroperabilityAcast to focus on automation to ‘create value’ for advertisersTop 3 podcasts in U.S. remain the same over two yearsThe Media Rating Council is angling for better clarity in an era of compounding complexityAnd for the rest of the news… Digiday’s new Media Briefing presents the case for, and against, paid subscription trials. Digital subscriptions are a bright spot in otherwise down Q2 for Gannett. And, in a surprising turn after announcing their partnership with Spotify, ad group WPP cut their full-year growth forecast from 3 to 5% down to 1.5 to 3%, citing low spending from tech clients and delays in tech-related projects.

This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hopethe kids podcast listener report
Quick Hits: Introducing The Download by Bryan BarlettaThe Download is now a daily podcast, covering news important to the business of podcasting Monday through Thursday, with the usual weekly recap continuing on Fridays. NAVA posts info for SAG-AFTRA strike.The National Association of Voice Actors has released a one-sheet clarifying what types of work NAVA actors can or cannot do during the SAG-AFTRA strike. SiriusXM is betting big on its next-gen app by Amrita KhalidThe much-teased new SiriusXM app is set to debut this fall and was brought up during the recent Q2 earnings call.WPP & Spotify Announce First-of-its-Kind Global PartnershipBritish communications and advertising holding company WPP is now in a global strategic partnership with Spotify to give its clients access to Spotify’s ad products and scaling capabilities.

Here's what you need to know for Thursday, August 3rd.
Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.RainNews - Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramountSpotify - WPP & Spotify Announce First-of-its-Kind Global PartnershipMediaPost - TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds

Here's what you need to know for Wednesday, August 2nd. Podcast Company Realm Acquires Kid-Focused Pinna as Industry Consolidates by Ashley CarmanSiriusXM is betting big on its next-gen app by Amrita KhalidGood Karma Brands to run operations, sales for ESPN Radio by Andrew BucholtAs strikes halt Hollywood projects, the TV ad industry is on the line by Kelsey SuttonFuture of TV Briefing: How top streamers’ ad prices have trended in this year’s upfront negotiations by Tim Peterson

Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting.Credits:

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.