Welcome back to another weekly installment of the Southern Fried eCommerce podcast! This week, CEO, Eric and  COO Jay, reunite to cohost the podcast after some time apart. They are joined with Digital Content Specialist, Jessica , and Executive Producer Emily discuss the hot topics of the week by reviewing published eCommerce articles and giving our collective two cents. 
The articles included: 

• Tractor Supply boast 22M loyalty members, many of them young and ready to spend money by Daphne Howland
  • https://www.retaildive.com/news/tractor-supply-boasts-22m-loyalty-members-many-of-them-young-and-spending/608817/
• Hasbro hit by supply chain woes as $100M in orders go unfulfilled by Ben Unglesbee
  • https://www.retaildive.com/news/hasbro-hit-by-supply-chain-woes-as-100m-in-orders-go-unfilled/608899/ 
• Paypal douses reports of a Pinterest Purchase by Lynee Marek
  • https://www.retaildive.com/news/paypal-douses-reports-of-a-pinterest-purchase/608934/

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Southern Fried eCommerce is back! This week, COO Jay, Solutions Engineer Phil, and Executive Producer Emily discuss the hot topics of the week by reviewing published eCommerce articles and giving our collective two cents. 
The articles included: 

• eCommerce Product Releases: by Sig Ueland 
  • https://www.practicalecommerce.com/ecommerce-product-releases-october-17-2021
• Stablecoin, CBDCs Could Improve Ecommerce by Armando Riggio
  • https://www.practicalecommerce.com/stablecoin-cbdcs-could-improve-ecommerce
• Online Holiday Sales to Grow 12% in 2021, DC360 Projects by Jessica Young
  • https://www.digitalcommerce360.com/article/online-holiday-sales/?utm_campaign=IRN-2021&utm_medium=Email&_hsmi=172667473&_hsenc=p2ANqtz-8vsurpWA0vBHYbIrpdrh7lp8pa5YCvzqIhyGhI0LAzj681ArrukAXte6Y7NMlPfeHWTD6AhwbSE6W5SWEPQEQrvHa6AQ&utm_source=IRN 
• Holiday Spending Reflects Continued Consumer Demand by Danielle Inman
  • https://nrf.com/media-center/press-releases/holiday-spending-reflects-continued-consumer-demand
• Is PayPal pining for Pinterest? By Lynn Marek
  • https://www.retaildive.com/news/is-paypal-pining-for-pinterest/608668/ 

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

In this week's episode of Southern Fried eCommerce, CEO Eric, Solutions Engineer Phil, and Executive Producer Emily discuss the new Google Core Web Vitals and what that means for eCommerce merchants. In this new age with more and more customers shopping online, it's important to make sure your experience is as optimized as possible. 
Other topics covered in the podcast include: 

• How eCommerce merchants should handle conventions
• Optimizing your online experience to increase conversions

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

In this week's episode of Southern Fried eCommerce, Jay and Executive Producer, Emily discuss their eCommerce opinions that might not be part of the majority. They might be hot takes that change with time, but definitely topics worth discussing now.
They cover a few hot takes that have been on their mind, including: 

• PWAs and their potential to become an outdated idea quickly
• Why SMS Marketing is a pain for Millenials
• Headless commerce and how it's not a fit for most brands
• Desktop hamburger menus being terrible for user experience

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

On this festive episode of Southern Fried eCommerce, Eric puts a focus on the holiday season and why it's important to discuss now. He is once again joined by EYStudios Project Manager,  Ivonna Gonzalez who brings her experience working with customers during the holidays as well as her experience fighting off Black Friday shoppers.

Topics for this episode include: 

• The importance of prepping for the holiday rush.
• Building a website vs optimizing your site before November.
• Different website optimization options to consider.
• Marketing your holiday deals for maximum effect.

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

This week on Southern Fried eCommerce, Eric focuses on what it takes to keep your site optimized long after your new website has launched. He is joined by EYStudios Digital Account Managers, Ali Reynolds and Phillip Jolley from our ongoing marketing and site maintenance service, Runway. Ali and Phillip showcase their technical and creative knowledge as eCommerce consultants and what they do to show value and measure success for their clients.

Topics for this episode include: 

• The "set it and forget it" mentality
• Building trust with a client for optimal consultation.
• How analytics help craft informed decisions.
• What businesses should plan for in terms of site maintenance.
• How to start bringing traffic to your website successfully.

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

Project Management and our Full Site process are the names of the game in this episode of Southern Fried eCommerce. Eric and Jay peel back the curtain on how our project management team assists their clients to build their new websites. EYStudios Project Managers, Chris Kosiba and Ivonna Gonzalez bring their years of project management experience to the conversation providing valuable insight and their love of all things nerdy.

Topics for this episode include: 

• What clients need to do to prep for the onboarding process.
• How discovery differed from scope creation during the sales process.
• Navigating scope changes and what to expect.
• Our team's quality assurance (QA) testing vs the client's user acceptance testing (UAT).
• The exciting go-live process 

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In the dramatic conclusion of "What to Expect When You Are Expecting a Site Rebuild," Jay and Eric cover the sometimes not too exciting part of starting a site rebuild. Our Solutions Engineer, Phil Grier joins us once again to discuss gathering the correct requirements to create a proper scope as well as the correct budget and timeline you should be expecting for these types of projects. As Jay says "Cheap ain't good and good ain't cheap!"

Don't Forget To Subscribe, Rate & Review the Southern Friend eCommerce Podcast! Check us out online at eystudios.com. Be sure to follow us on social media for more updates from the studio at @eystudios as well.

In this week's episode of Southern Fried eCommerce, Eric and Jay cover the initial thoughts an eCommerce business should have when choosing to rebuild their website. Our Solutions Engineer, Phil Grier joins us this episode to bring his 13 years of Yahoo Small Business expertise to the conversation. 
They cover many topics to help set the stage for a redesign or replatform, including: 

• When do you know it's time for your store to undergo this project?
• What’s the best route to attack a move like this?
• Building The Site Internally vs Freelancer vs Agency.

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

In our inaugural episode of Southern Fried eCommerce, Eric and Jay discuss the forever changed eCommerce landscape from March 2020 to March 2021. They cover BOPIS (buy on, purchase in-store), brand messaging as well as the need for fun in what can only be described as the longest year ever. 
Please Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.