In this episode of "We Fixed It, You're Welcome," the panel tackles Southwest Airlines' recent controversial changes, including introducing baggage fees and assigned seating. The hosts discuss the potential impact on Southwest's brand identity, known for its customer-friendly policies and quirky culture. 

They explore the financial motivations behind these decisions, the importance of transparent communication, and strategies for maintaining customer loyalty. The conversation touches on similar brand missteps by other companies and the delicate balance between profitability and preserving brand values. 

The panel offers insights on how Southwest can navigate this transition while retaining its unique position in the airline industry, emphasizing the crucial role of empathetic communication and leveraging its greatest asset - its people.

Southwest Airlines: Brand Identity Crisis

Brand Loyalty and Customer Perception

Financial Implications and Investor Influence

Customer Experience and Brand Communication

Employee Impact and Customer Service

Brand Missteps and Recovery Strategies

Long-term Brand Strategy

Crisis Management and Future Outlook

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Disclaimer:

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.

By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

Music by Milo W.Produced by Straight Forward Media Group

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