Now that you’ve created an amazing blog post, press release, video, etc., you want to amplify your message, extending it beyond just your website.  I’ll show you 9 different types of on-site organic content you can use and 10 different paid and organic SEO strategies to promote it.

 Dave Carleton

 https://SpaPoolMarketingSuccess.com

 
Notes:
https://answerthepublic.com/
https://www.hubspot.com/blog-topic-generator

Content marketing not only helps educate and attract customers it also improves your chances of showing up on page one of Google and other search engines.  Plus, it helps you engage readers and drive more traffic to your site.  I’ll discuss different types of Education Based Marketing, User-Generated Content (UGC), Video Content Marketing

 Dave Carleton

 https://SpaPoolMarketingSuccess.com

For Facebook ads to work, they must be relevant to the user and really stand out.  An effective Facebook ad is one that drives traffic to your website and generates leads containing detailed contact information.  This episode will focus on the best Facebook settings to use and the various types of Facebook advertising I've used effectively.

 Dave Carleton

https://SpaPoolMarketingSuccess.com

Notes:
Facebook ad details
https://www.facebook.com/business/ads

In this episode, I’m going to review settings that dealers often miss when setting up their AdWords campaign, measuring, testing and improving your results and common mistakes that can cost you a ton of money.

Dave Carleton
 https://SpaPoolMarketingSuccess.com

I’m going review one of the main sources of paid traffic sometimes referred to a PPC or pay per click – Google AdWords (now called Google Ads). You’ll also learn: 3 critical things you need to do before getting started, what to include on an AdWords landing Page, structure and targeting options and developing a keyword strategy that gets results

Dave Carleton
https://SpaPoolMarketingSuccess.com

Notes and Links
Match Types
https://support.google.com/google-ads/answer/7478529?hl=en
 
Keywords versus search terms
https://support.google.com/google-ads/answer/2472708?hl=en

A brief introduction to step 3 of the 9 Steps to Internet Marketing Success for Pool and Spa Dealers including the 3 main goals of any successful Internet marketing strategy and a quick breakdown of the pros and cons of both Pay Per Click advertising and Organic Content Marketing.

Dave Carleton
https://SpaPoolMarketingSuccess.com

One of the newest and most under-utilized SEO tools is website Schema markup. This podcast is a crash course on what it is and how you can benefit from it.

 The Schema markup code essentially tells the search engines more specifically what a specific website page is about, beyond just what your meta tags and content says. By leveraging schema markup on your website, you can increase your chances of ranking well with search engines so that more potential customers find your business.

 I know some of the information in this section may get a little “geeky”, but hang in there as the end result of using schema markup is well worth it and besides, you can just hire someone (like us) to implement a schema strategy for you.

Dave Carleton
https://SpaPoolMarketingSuccess.com

I’m going to continue the discussion “How to Use SEO to Get Your Website Lead Generation Ready” and talk about some SEO fundamentals providing tips and tricks to help you rank higher, optimize better and get more out of your search engine optimization strategy.

Episode Notes:

H1 header tag code example:

On-site search engine optimization (SEO) are the things that you do on your site or to your site to make it easier for the search engines to find your business. 

 On-site SEO involves implementing a lot of little things that over time add up to something much bigger. It can involve optimizing your site for specific keywords and updating titles and descriptions to be sure that you are telling Google what every page on your website is about. 

 While onsite SEO is a critical part of developing your online presence for search engines like Google, you also want to be sure that you have informative content on the “front-end” of your website for visitors to consume.

Dave Carleton
 https://SpaPoolMarketingSuccess.com

Notes:
If you go to Google and type the word S-I-T-E, then a colon, and then your website address… (site: http://yourwebsiteaddress.com) the search results will show you how many pages Google has indexed related to your website

Building a successful keyword strategy isn’t complicated but does require that you master a few basics.  Here are a few unique strategies to consider and others to avoid.

Dave Carleton
https://SpaPoolMarketingSuccess.com