Step Two in the 9 Steps to Internet Marketing Success for Pool and Spa Dealers

Creating an effective on-site SEO strategy is critical to the success of your business. 

 But, before you get started, you need to know what specific keywords your prospects and customers are typing into the search engines to find your products and services.  The information I share will help you understand the different types of keywords and how and where to find them.

 I start off by reviewing some keyword fundamentals

Dave Carleton
 https://SpaPoolMarketingSuccess.com

Want to improve the user experience of every visitor to your site?  Concerned about losing control of your website to an employee or marketing agency?  Then you better listen to these tips!

 Important Information - 10 reasons why you may need a website makeover

Dave Carleton
 https://SpaPoolMarketingSuccess.com

Based on years of experience reviewing Google Analytics for hundreds of industry websites, I have compiled a list of pages that every pool and spa dealer should have.  

 Once you add them, they will end up being some of the most visited pages on your site.

Dave Carleton
 https://SpaPoolMarketingSuccess.com

Website Best Practices - technical tips, 4 content suggestions and 6 specific website pages, navigation and links you should have on your site.  I'll also talk about the importance of the "look and feel" of your website.

Dave Carleton
 https://SpaPoolMarketingSuccess.com

Today I’m going to discuss a variety of different ways to improve your website design.

 Today’s podcast isn’t intended to be a comprehensive “deep dive” into website design. Rather, the goal is to just highlight the strategic decisions you need to make and specific direction you need to communicate to the person or agency you’ve selected to build your website.

Dave Carleton
https://SpaPoolMarketingSuccess.com

In this podcast, I’ll be talking about Step #1 in the 9 Steps to Internet Marketing Success for Pool and Spa Dealers – Creating or Improving Your Website.

 I’ll be sharing some great information on how to stand out from your competition and generate more leads by optimizing and maximizing your website effectiveness.

 Dave Carleton
https://SpaPoolMarketingSuccess.com

Don't skip this podcast - it's the roadmap/overview for all future podcasts. In this podcast, I’m going to give you a quick introduction and overview of my 9 Steps to Internet Marketing Success for Pool and Spa Dealers. It’s what I discuss with all prospective clients because it follows a successful formula that I developed over the last 35 years and has been used successfully by hundreds of dealers across the world to drive more traffic, generate more leads and ultimately increase sales.  

Each of the 9 steps I discuss will have its own podcast and go into much more detail about the specific strategies I recommend that you implement. 

Dave Carleton
https://SpaPoolMarketingSuccess.com

Hi and welcome to the Spa Pool Marketing Success podcast.  My name is David Carleton and I’ll be hosting each episode with one goal in mind - to help guide you through the ever-changing world of Internet Marketing for hot tub dealers, pool builders and sauna retailers.  

What I will to do on each podcast, is give you some information to either help you better understand how Internet marketing works or provide specific strategies that you can apply right away to help you drive more traffic, generate more leads or increase sales.   

Because I cover a lot of material in each podcast, before you push the “play” button, I suggest that you have a pen and paper nearby and be ready to take some notes.  

 Thanks for tuning in!

Dave Carleton
https://SpaPoolMarketingSuccess.com