I wanted to share a success story with you in this episode.
Just a month ago, Kelly approached me to help her get more microblading clients. She had a new microblading studio and she got a few clients here and there from her Instagram page, but it was inconsistent and unpredictable, so she was looking for a better way to fill her schedule.
Also, she didn’t have a lot of photos of her work since she was new to the business – so we created an introductory offer to help build her portfolio, which was a $197 initial treatment plus $75 for touch up, so $275 in total.
And what happened next blew my mind: we received so much interest so quickly that Kelly got fully booked first for July, then for August, and now for September as well. And today is July 30 and people have to wait 2 months for an appointment! I mean how crazy is that?! She went from 3-4 appointments a month to getting booked out for the next 2 months. We even have a waitlist and more than 150+ people interested in the treatment. And it all happened in just 4 weeks!
It’s crazy when I know that there are many microblading studios out there struggling to get clients – when, in fact, there are a lot of people looking for their services, and it’s all about marketing!
If you want to get more microblading clients, I have 3 tips for you:
1. I used Facebook ads to get clients for Kelly.
I see microblading ads from time to time on Facebook but many times they focus on the features, not the benefits. What I mean by this is that many microblading studios talk about their technique, the nano hair strokes, rather than the benefits for the client, for example, they can enjoy water proof, smudge proof brows 247 for the next 2 years, that they don’t have to fill in their brows every morning and so on. So kinda like selling the journey, not the destination. Like a travel agency talking about the trip to get to the Bahamas, rather than talking about the amazing holiday in the Bahamas, with massages, candle lit dinner on the beach, 247 room service and so on. People don’t care as much about the journey as they care about the destination itself. I know for us in the beauty industry it’s exciting to talk about the different techniques, but look at your ads from your clients’ perspective.
2. FB advertising is like marriage.
Here’s what I mean by this: If you ask someone on the first date to marry you, you have a 99% chance of hearing a no. But if you propose after dating someone for several months, then your chances are much higher to get a yes.
Back to FB advertising, I see so many PMU studios and spas that want to “marry” their clients after the first contact. Meaning that the call to action is “book an appt” right after seeing the ad.
If this is your strategy, you have a 99% chance of getting a no – meaning that 99% of the people who see your ad won’t take you up on your offer, simply because they want to learn more.
For this reason, I structure my campaigns in a totally different way.
If someone is interested in the offer, all they have to do is provide their contact info and we’ll follow up with them. I have a team of booking agents who call the leads.
Also, I have a follow up system in the backend that includes several emails and text messages. When it comes to text messages, I realized that the more conversational, the better and people tend to respond to texts that don’t feel too promotional.
Most people have a few questions before they book their appt, so this way, we have the opportunity to “date” our potential clients before they commit.
That’s why I can get so many bookings for my clients in such a short period of time.
3. Clients are interested in the microblading technician as well, not just in their work.
Most microblading ads that I see show the finished brows – which makes sense. However, I like to stand out with my ads so I like to do things differently. For Kelly, I tested different images and actually the one where she’s looking at the ca
