Space Marketing Podcast

Special podcast announcing my new Moon Tree children’s book. Listen to our interview with the co-creator, and my sister, Miss Dee Dassen!

I’m thrilled to introduce our new children's book: "Izzy and Dee – The Moon Trees" co-created with author and illustrator (and my sister!) - Miss Dee Dassen. She is my guest on this special episode. Hear about how we grew up to be creative and how we inspire to impact the world!

This children's book about Moon trees is inspired by the real-life seeds taken to the Moon on the Apollo 14 mission. Izzy and Dee - The Moon Trees is a magical story that blends imagination, science, and adventure to inspire the next generation of space explorers and engineers.

Alongside the book is the Moon Tree Companion Passport guide, filled with interactive activities, worksheets, and sticker pages to track real-life Moon Tree visits around the U.S.

This is not our first adventure together—Dee and I also created Explore Space A to Z, and she’s written several beloved children’s books including Weird Animals A - Z, Weirdest Animals A to Z and the Skullie and Boop series.

Our new book is available now on Amazon, IngramSpark, and at your local bookstore. Visit MissDeeDassen.com to learn more and subscribe for updates on upcoming books and products.

Listen to this podcast on all of the major channels and at SpaceMarketingPodcast.com.

Let’s inspire the next generation to look up and reach for the stars!

Links:

Book information: MissDeeDassen.com

Moon Trees locations - Apollo 14: nssdc.gsfc.nasa.gov/planetary/lunar/moon_tree.html

Moon Trees locations - Artemis I: NASA.gov/learning-resources/artemis-i-moon-tree-stewards

U.S. Forest Service: www.fs.usda.gov/learn/conservation-education/moon-trees

#SpaceMarketingPodcast #IzzyAndDee #MoonTrees #STEMeducation #ChildrensBooks #ArtemisMission #Apollo14 #NASA #STEMforKids #ImaginationInspires #DeeDassenArt #ReadToInspire #SpaceBooks #TreeStewardship #CreativeSisters #MoonTrees #ExploreWithIzzyAndDee

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Episode #82 - In this episode of the Space Marketing Podcast, Izzy House chats with John Gordon, corporate attorney at Taft, about "The Legal Side of Space." 🚀

John shares valuable insights on the legal challenges space startups face, including intellectual property protection, ITAR compliance, launch licensing, and more. Whether you're in the space industry or thinking of launching your own venture, this episode is a must-listen for understanding the legal landscape of space!

Chapters:

00:00:19 - Meet John Gordon introducing corporate attorney at Taft

00:05:14 - The Role of Accelerators in Space Startups explaining work with Techstars

00:10:25 - Taft legal services

00:12:09 - Understanding Intellectual Property (IP)

00:15:01 - Trademarks

00:18:00 - Understanding ITAR

00:23:45 - Spaceports and Launch Licensing

00:27:00 - The Future of Space Travel discussing hypersonic travel and reentry markets

00:30:00 - Asteroid mining

00:34:46 - Legal Investment emphasizing the importance of legal investment for startups

#SpaceLaw #SpaceStartups #SpaceMarketing #LegalAdvice #TechLaw #Podcast #spaceports

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Royalty Free Music Licensed by stockmusic.net

UPC: TRA-TBI03

License: Sync License Download License: DOWNLOAD

Purchase Date: 6/3/22

Cue Sheet Track Name: Inspiring Hip Hop

Composer: Two Mountains

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Welcome to the Space Marketing Podcast! Today we’re exploring the power of connecting in the space industry.

Our guest, Sarah Pousho, Co-Founder & Chief Executive Officer of Space Bridge Partners, will share insights on building meaningful relationships and bridging gaps across companies, countries, and industries. We’ll uncover how strong connections drive innovation, collaboration, and success in the dynamic world of space.

We’ll discuss the art of building meaningful relationships, how to create bridges that drive success, and why cultivating connections is the key to thriving in the dynamic and competitive world of space.

Chapters:

00:00 - Introduction – Welcome to the Space Marketing Podcast

01:17 - Guest Introduction – Meet Sarah Pousho of Space Bridge Partners

01:48 - The Power of Connections – How networking drives success in space

02:25 - Sarah’s Journey to Space – From childhood dreams to co-founding a company

04:03 - Breaking Into the Space Industry – How Sarah transitioned into space marketing

05:12 - About Space Bridge Partners – Connecting private capital to space missions

07:17 - The Role of Branding in Space – Why sponsors are crucial for space projects

09:18 - Real-World Space Partnerships – Brands already investing in space

11:03 - Mission Matchmaking – Aligning sponsors with space initiatives

12:37 - Historical Branding in Space – How Apollo worked with 20,000 brands

13:46 - Exciting Space Missions – Human reproduction in space, Venus atmosphere studies & more

15:11 - The Future of Space Tech – Innovations that feel like science fiction

17:09 - Networking for Success – How to build connections in the space industry

19:17 - Why Space is Collaborative – The unique openness of the industry

21:05 - Space’s Everyday Impact – How space tech affects our daily lives

23:30 - The Next 20 Years in Space – What’s coming & why it’s exciting

25:26 - Big Shifts in the Space Sector – The future of government & private investment

26:41 - Opportunities in Space Careers – Space needs more than just engineers!

28:41 - Final Thoughts – Why space needs you & how to get involved

29:55 - Closing & Special Thanks – Don’t forget to like & subscribe!

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Royalty Free Music Licensed by stockmusic.net 

UPC: TRA-TBI03 

License: Sync License Download License: DOWNLOAD 

Purchase Date: 6/3/22 

Cue Sheet Track Name: Inspiring Hip Hop 

Composer: Two Mountains

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The Business of Space with UAH

Join Izzy and guests Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business as they discuss where business, innovation, and opportunity intersect in the ever-expanding space economy. They look at the space industry from a business perspective, bridging the gap between students, organizations, and their communities to inspire the next generation of space leaders. They highlight the power of numbers to advocate for space initiatives, influence policy, and propel the industry and the future workforce forward into the next frontier.

Business of Space Conference - Feb 23-25, 2025

Register - https://www.uah.edu/opce/program-topics/business-of-space/2025

College of Business

https://www.uah.edu/business

Chapters

00:02:19 Introducing Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business

00:06:45 Beacons for space, business, workforce and community development

00:14:56 Business of Space

00:17:49 Space community is growing

00:19:09 Business of Space Conference information

00:21:22 University of Alabama Huntsville College of Business

00:24:10 Huntsville

00:25:04 Developing the business of space

00:29:24 Untapped opportunities in the space economy

00:35:28 Space impacting markets

00:40:01 Space data as an economic driver

00:42:39 Single most impactful innovation impacting the commercial economy today

00:50:23 Commercial industry’s role in developing space policy

00:54:08 Community relations

00:58:20 Entrepreneurial investment

01:00:08 Tech making an impact - Satellites and agriculture

01:04:46 Future trends no one is talking about yet

01:09:34 Final thoughts

About Izzy

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Royalty Free Music Licensed by stockmusic.net

UPC: TRA-TBI03

License: Sync License Download License: DOWNLOAD

Purchase Date: 6/3/22

Cue Sheet Track Name: Inspiring Hip Hop

Composer: Two Mountains

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Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast

On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows.

The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally.

Space Marketing Podcast mentions:

Laura’s previous podcast - https://spacemarketingpodcast.com/episode/marketing-a-360-strategy

Crafting a Stellar Speaker Proposal

https://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposal

About Laura Smith

Marketing Manager

Benchmark Space Systems

https://www.benchmarkspacesystems.com/

Chapters

01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems

05:50 Creating brand ambassadors

07:43 Understanding the mission

10:16 Training a culture of thought leadership

13:27 Multiplying the effort

14:42 The pre-event briefing and post-event discussions - Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event.

20:19 New marketing training program - taking the stage

24:05 Creating a knowledge library and a training process

26:19 Public speaking benefits the company and the person

32:48 Knowledge library to aid speaking

35:55 Multiplying the marketing effort

38:55 Back up for context

39:33 Prioritizing now versus future

41:41 Lunch and Learn

44:36 Building processes

47:41 Project management in a marketer’s toolbox

50:47 Partners representation

51:58 Project management represents your brand

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://izzy.house/

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT.

Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn’t just about good manners—it’s about building trust, creating connections, and leaving a lasting impression that money simply can’t buy.

Chapters:

01:29 Meet Bradley Hope

04:48 About MSI DFAT - Acoustic Testing

10:46 Power of being nice

13:01 Tactics of being nice

15:46 Golden Rule to make a connection

19:30 Challenges of being nice

20:56 Ways to be nice that cost nothing

23:29 Future of the space industry

28:13 Emotional Intelligence

32:58 Final Thoughts

Book references:

Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet

Influence by Dr. Cialdini

MSI DFAT - Maryland Sound International - Direct Field Acoustic Testing

Orion images provided by MSI DFAT

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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In this episode of the Space Marketing Podcast, Izzy dives into the art of storytelling and exploring a unique approach that brings products to life in a whole new way using detailed model replicas with guests, David Chalkho - Founder and Dario Wainer - Architect and marketing for SkyScale in Argentina. 

This strategy captivates audiences by helping them visualize, interact with, and connect emotionally to your product—giving them a compelling experience without the real thing being right in front of them.

Chapters:

2:53 Dario Wainer

3:53 David Chalkho

6:02 Skyscale - space models

08:52 NASA replicas telling the space stories

10:21 Bringing the concept to an investor using replicas

16:02 Different formats and levels of detail of SkyScale replicas

18:18 Promoting SkyScale

23:27 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big and reach for the stars! 🌟

Brig General (retired) Damon Feltman - Founder of OXR Consulting

David Thomas - Executive Director, Milo Space Science Institute at ASU Robert Aillon - Founder Leviathan Space Industries

Contact via LinkedIn

CHAPTERS:

01:32 Meet Damon, David, and Robert

05:11 Robert Aillon and the Ecuadorian education initiative

8:39 Brigadier General Damon Feltman goes to spread the word that space is for everyone

11:27 Media interviews

12:31 Dave Thomas - sharing the dream to space

16:43 Promoting the initiative and creating a space future

20:57 Milo Science Science Institute programs - Climate Action Academy where business applications using satellite imagery to monitor Earth and using Moon to Mars Architecture to inspire new ideas

23:31 “Why Ecuador should go to space” essay 

25:11 Talking to the different departments about the space economy and it trajectory 

26:00 Space Marketing Books clip

26:29 Next steps for the education programs

28:16 Milo Space Science Institute programs into other countries

29:12 Sharing space changes lives

30:45 Thunderbird painting - the story of mutual respect

33:41 Thunderbird School of Management - providing the tools to empower people and impact the space industry

41:55 Importance of education

48:24 A challenge

Links:

Thunderbird School of Management - https://thunderbird.asu.edu/

Milo Space Science Institute - https://miloinstitute.org/

Leviathan Space - https://www.linkedin.com/company/leviathan-space-industries-llc/

OXR Consulting

School mentioned:

Centro Ecuatoriano Norteamericano - CenEcuador.edu.ec

Unidad Educativa Bilingue Javier - uejavier.edu.ec

El Colegio Politécnico - copol.edu.ec

Academia Naval Almirante Illingworth - anai.edu.ec

Colegio Americano - colegioamericano.edu.ec

Universidad Hemisferios - uhemisferios.edu.ec

Inicio Universidad San Francisco de Quito - usfq.edu.ec

University of the Americas - udla.edu.ec

Escuela Superior Politecnica del Litoral - espol.edu.ec

Space Marketing Podcast - Artemis Accords signing - Ecuador Ambassador to the United States Ivonne Baki at https://spacemarketingpodcast.com/episode/space-marketing-podcast-ecuador-ambassador-to-the-united-states-ivonne-baki

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing.

In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry.

CHAPTERS:

01:13 Meet Beth Dean-Pope

06:30 Opus Solaris

08:18 Point of transition in space

08:47 Building benefits for the sciences with commercialization of space

10:34 You can’t change the world if no one knows you exist

11:27 Storytellers of Apollo

12:16 Edison Moment

13:58 Bringing non-space companies into space

17:11 Subscribe to the Space Marketing Podcast

17:48 The high net worth 

18:48 Inspiration 4 and Polaris Dawn

21:31 What are the barriers for the non-traditional companies as they go into the space industry?

23:48 Non-space brands doing science in space

24:34 Companies big and small can do space projects and workforce development

25:39 Changing life on Earth and Agritech

26:53 Target and cotton

27:21 Comes back to storytelling

28:16 Providing marketing

31:23 Marketing to the public

33:32 Ultimate product placement and corporate involvement

36:25 The future of space

36:39 Orbital data centers

38:43 Multiple space stations for science and space tourism

39:39 Space debris

41:29 Spaceship Earth

44:59 Final thoughts

Links:

https://opussolaris.com/

Contact Beth on LinkedIn

Space for Kentucky - https://spaceforkentucky.com/

Loretta Whiteside - The New Right Stuff

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates. 

Chapters:

01:07 Communicating the value space

02:20 Meet Katie Gibas

06:33 About Moog

08:29 Anti-space messaging

10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews

14:41 Getting over self-consciousness

16:11 Telling the story

18:22 Pool noodle rockets

19:46 Space is for everyone

20:17 Ad

22:38 Different perspectives 

24:26 Get feedback

25:33 Video series “The faces of Artemis at Moog”

28:24 Current video project about avionics

28:59 Reaching the people outside the space industry bubble

30:30 Unique and powerful networks and audiences

31:35 Telling the company’s story with hands-on activities

32:49 Challenges working in the space industry - can’t talk about it

38:14 Volunteering builds powerful employees and powerful outreach strategies

43:04 Volunteers makes the company human

43:58 Future of space

45:07 Challenge - Tell us a story 

Links:

https://spacemarketingpodcast.com/

https://www.moog.com/

https://www.youtube.com/mooginc

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.