Space Marketing Podcast

Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in our daily lives. 

Krystal Azelton

Secure World Foundation

https://swfound.org/

Chapters:

01:15 Introducing Krystal Azelton, Senior Director of Program Planning at Secure World Foundation

02:30 Krystal’s journey to space

07:38 Becoming the megaphone for a cause

10:48 The message of value about space and the connection to the environment

14:46 Importance of communication and our audience

15:47 Importance of messaging for the future of space and its space sustainability

16:49 Messaging impacts innovation, budgets, policy, regulations, and the future workforce

20:02 Workforce - appealing to this generation who want to make an impact in the world

22:19 Inspiring our children - space relates to many industries

24:58 Space need everyone from accountants to marketing to scientists

27:03 Marketing is multifaceted 

27:43 Space sustainability

33:15 Taking action

35:36 Outside of the bubble

37:59 Creating a healthy space industry 

42:23 Final thoughts and a challenge 

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement.

Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground.

CHAPTERS

01:08 Introducing Aphrodite Brimsmead from Duro

02:45 About Duro

04:10 From engineering to marketing

05:14 Customer experience

06:13 Starting up

07:26 Scrappy developing creative results

10:28 How has Duro grown? 

11:11 Having a marketing person on staff

12:08 Working with an agency

14:06 Creating assets and finding the right audience

14:43 SmallSat

16:08 AD

17:16 Preparing your team for conferences

19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts

20:26 Marketing tools in the toolbox

23:48 Why space

25:59 Duro case study - AstroForge

28:13 Final thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment.

https://getmaxspace.com/

CHAPTERS

01:13 Introduction of Kirsten Whittingham, President of Max Space

02:32 Building a cake and contracts

Kirstn’s journey to space via space camp

09:20 Max Space

13:21 Max Space Founders - Aaron Kemmer and Maxim de Jong

20:03 Manufacturing in space - What is the difference between manufacturing in space and manufacturing on Earth

21:15 Biomanufacturing of human organs and retinas

24:53 Cosmic Girls Foundation

30:44 Diversity in culture and background experience to bring different perspectives and different solutions

32:42 Space needs you - space needs all kinds of professions

Outreach of space

33:48 Marketing through thought leadership with conferences by speaking on panels and sponsoring, then building trust further with news releases, websites, and social media.

37:09 Importance of outreach

40:06 Marketing and outreach challenges

44:35 Websites and social media

45:08 Having a professional marketing from the beginning

47:53 Future outlook for space

50:11 Final thoughts of the day

Cosmic Girls Foundation - https://www.cosmicgirls.org/

Space Camp - https://www.rocketcenter.com/SpaceCamp

Embry-Riddle University - https://erau.edu/

Genesis 1 and 2

Bigelow Expandable Activity Module (BEAM) on the International Space Station

Made in Space

Small Sat 2024 - https://smallsat.org

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom.

They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities. 

Commercial Space Week - January 27-31, 2025 in Orlando, FL 

SpaceCom | 51st Space Congress - https://www.spacecomexpo.com

Space Mobility Conference - https://spacemobility.org

GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/

Call for speaker presentations - DEADLINE: JULY 10, 2025

https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6

Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD

CHAPTERS:

01:12 Introduction

02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair

03:52 Tracks at SpaceCom and Space Mobility Conference

05:23 Speaking at SpaceCom 

07:38 Getting interesting speakers and keynotes

09:12 Selecting panelists and TINATalks

09:54 Benefits of Speaking

11:56 Speaking is about the audience, not about selling your company

13:48 Filling out the speaker presentation proposal

19:21 Things to avoid in your proposal

20:24 The rating system for approval (how your paper can move to the top)

22:37 The criteria

26:46 Advice for would-be presenters

29:54 Toastmasters

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients. 

GUEST: 

Laura Smith

Marketing Manager

Benchmark Space Systems

https://www.benchmarkspacesystems.com/

CHAPTERS:

01:20 Introduction to Laura Smith

02:38 Laura received a copy of Izzy’s Space Marketing book

03:51 Community of Marketers

04:41 Marketing equals storytelling

06:37 Spiritual side of space

08:47 Climate Crisis - we need space to see it in order to fix it

10:08 Do space responsibly and do it right

11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion

12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle

15:13 Creating a business around your audience and their needs

17:35 Trade shows and conferences as a 360 marketing strategy

18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring

22:56 Creating a fun experience and developing a relationship with attendees

24:11 Training and preparing the staff for speaking and presentation

24:59 Post-event debriefing and developing the ROI for the event

25:42 Giving your team the tools to develop great relationships

28:15 Marketing Challenges - It is OK to say you do not know 

29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands

31:17 Trust is everything

32:06 Marketing in space versus other industries 

32:52 Encouraging new conversations

35:24 Space in the next 10-20 years - more problems solvers and more voices

37:58 Final Question

40:17 See Change Sessions bringing diverse thought conversation

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team. 

A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow. 

#spacemarketing #spacebusiness #commercialspace #marketing

CHAPTERS:

01:14 Introduction

02:17 Meet Kimmee

03:18 Passion for working with small space companies

04:37 Strategic Space Marketing

08:37 Marketing team of one

10:26 Creating marketing for an event

11:32 Social Media engagement

13:49 Social media algorithm

14:13 Marketing challenges 

19:16 Market to your investors

21:21 Favorite marketing Strategy or tactic - Events

26:20 Developing a relationship where companies can benefit each other

28:36 The next 10 to 20 years

32:46 The importance of space for Everyone, not just people in the space industry

36:11 Final Thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia. 

A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team. 

Amanda Hudswell

Head of Marketing Communications and Public Affairs 

Equatorial Launch Australia

https://ela.space

CHAPTERS:

01:17 Importance of a marketing plan

03:01 Eclipse

04:27 Meet Amanda Hudswell

07:54 About ELA

13:59 When to bring in a marketing professional

16:24 The Marketing Plan

19:17 Your audience and crafting a message that resonates

22:25 Strategies and tactics of a marketing plan

24:02 Constructing the plan and getting scrappy

22:37 Measuring and testing

30:24 Non-digital results

32:52 Telling the space story

36:47 Your audience is the hero, your company is the guide

39:53 Marketing challenges

41:59 Marketing successes

44:17 Algorithms - shooting at a moving target

46:34 Bad actors, trolls, and grumpy people

53:59 The future of space

58:57 Final Thoughts

MENTIONS:

GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/

Building a BrandStory by Donald Miller

ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML.

https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company.

Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is! 

Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company. 

ABOUT JEFFREY UGBAH

Jeffery Ugbah 

Director at Galaxy Digital

galaxy.com

CHAPTERS:

01:15 Introduction to Jeffery Ugbah

03:48 Jeffrey's journey to space

08:54 Galaxy Digital

11:15 Why is the space industry interesting to investors?

14:15 How important is marketing and branding of a potential company to an investor?

19:00 What does a lack of branding say to investors?

21:05 Value of telling your story

22:48 The whole package

25:30 How does space differ from tech in expected growth?

28:57 Increase or decrease in first level Series A seed funding for space investments?

30:54 How do you find investors/investees? 

35:37 Keeping your business a secret

38:12 Pitfalls that make companies undesirable to investors

42:12 How much percentage should a founder keep during a round?

43:43 Market fit

47:16 Bring in a marketing professional from the beginning of the development

48:42 Future of space

51:27 Final Thoughts

MENTIONS:

Evercore

Galaxy Digital

Bitcoin

Digital Assets

Computing

High performance Computing ASIC Miners

Gaming

Climate Tech

Frontier industries

Space tech

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.

ABOUT SHANNON CLEMENT:

Shannon Clement

Fractional Chief Marketing Officer (CMO)

Engagement Marketing

https://engagementmarketing.ca 

613-799-5207

[email protected] 

Book a meeting: https://calendly.com/shannon-cmo/30min

Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful.

As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy. 

CHAPTERS

01:24 Meet Shannon Clements from Engagement Marketing

03:22 Shannon’s journey to space

07:06 Shannon’s journey to marketing

09:18 Starting with Start-ups

10:08 Fractional Leadership

14:27 Reducing costs

15:51 Fractional Leadership is not for everyone

17:44 Start-ups

19:37 Women’s Aerospace Network

21:44 Women in leadership

24:47 Dominant Information Solutions Canada (DISC)

26:38 Fun bits of marketing - translating the message

29:59 Companies transitioning into the space industry

31:23 Understanding the audience and their language

32:29 Space industry in 10 to 20 years

36:31 Final thoughts

MENTIONS:

Beth Mund Casual Space Podcast

N2K T-minus Space Daily

Women’s Aerospace Network

Women’s Space Network Award voting deadline May 1

Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse.

CySat 2024

#Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,

Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market.

Ed Fyfe

Senior Brand Designer

www.edfyfedesign.com

CHAPTERS:

01:19 The value of graphics and developing a story

03:15 Meet Ed

07:07 Creativity

07:42 Ed Fyfe Design

08:36 Change only when it ceases to be effective

09:35 Imagery develops a brand

11:40 Merchandising a brand

21:04 Repurposing materials

26:07 Ai in graphic design

26:42 Mailer

33:00 SaxaVord Spaceport and their podcast

38:31 The next 10-20 years

41:33 Space for Kentucky

45:56 Tide

48:27 Final Thoughts

ABOUT IZZY

Izzy's website - https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing

Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.