Turbulent times. We’ve all weathered ‘em - that’s nothing new. But, with the current economic climate, there may be more sink-or-swim lessons already at your door (or soon to knock). That’s why having a solid strategy in place—one where your brand can come out the other side wiser and, dare we say, stronger than before—is so very essential. Like, right now.  

Luckily, we’ve got just the expert to offer top tips on what that strategy should entail. Mary Drumond is CMO at Worthix, Host & Producer of the Voices of CX Podcast, and our esteemed guest this week on Flip’s Spamming Zero Podcast. 

What’s Covered? 

-       Mary’s superpower in the CX space

-       Why this topic? Why now? 

-       Tracking customers in real time: why hot data is your best bet these days

-       Overhauling how you predict customers’ wants & needs 

-       Providing and participating on preferred channels

-       Reaching—and retaining—the younger generations 

-       Authenticity’s essential role 

-       Social proof & LTV

-       And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

Ever feel like you’re just not getting through to folks? Understandable roadblock when you’re a person dealing with—you know—people. However, that kind of frustration far too often plays into the process of buying software. Let’s change that, shall we? 

Rick West, CEO and Co-founder of Field Agent, sat down with Flip’s James Gilbert (someone particularly passionate about this topic) and Brian Schiff to talk about what tech companies can—and should—do to make software buying a good experience. This week, on Flip’s Spamming Zero Podcast. 

What’s Covered? 

-       Common mistakes made when it comes to buying software (esp. B2B)

-       Defining ‘best in breed’ and ‘best practices” – and how they factor in 

-       The importance of frictionless experience

-       What Rick calls ‘The Tesla Effect’ 

-       Time: our most valuable commodity 

-       How automation can help  

-       What the world needs more of (yes, really)

-       And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

Hiya all you lovely brands out there!  Answer me this: are you selling your product, or are you selling your experience? Trick question! You’re selling BOTH. And, obviously, you want to make that whole process super scalable. But how? 

I mean, automation is just crappy old-school robots that frustrate customers and add to the mayhem, right? WRONG! As our guest on the podcast this week points out – you wouldn’t judge an airline today based on an experience with steam trains a couple of centuries ago, so why are you hanging on to old myths about today’s tech? 

The truth is, when it comes to scalable CX (an absolute necessity for the success of your brand… we’ll go to the mattresses on that one), automation—the right automation—is going to be your very best friend. 

Ted Mico is Co-founder and CEO of Thankful, a service as a software dedicated to solving the post purchase needs of customers across all written channels. He sat down with our own Brian Schiff and James Gilbert to talk all about the topic at hand, and honestly? Diving into this ep is like drinking from a fast-moving font of knowledge – in ALL the best ways. So, jump on in. This week, on RedRoute’s Spamming Zero Podcast. 

What’s Covered? 

-       Selling product & experience: two sides of the same coin

-       Your outlook = your results

-       Customer expectations during a recession (and always)

-       Want LTV? Quit hiding from your customers!

-       A necessary mind shift around customer support & automation

-       Changing the world, one ticket at a time

-       And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

Marketers are stupid. Ok, ok – don’t get your knickers in a knot… After all, a marketer is currently writing this. But let’s be clear: If you’re not leveraging social media as a primary channel of your brand experience—like SO many marketers—the best word to describe that is stupid. 

That strong opinion comes from one of the best marketers in the biz. Darryl Praill is CMO at Agorapulse, a Top 50 Social Seller, Top 50 Sales Keynote Speaker, Award-winning Content Creator, 2020 Top 10 SaaS Branding Expert, and was voted one of the Top 3 Marketers on LinkedIn… 

In other words, he knows what the heck he’s talking about. And he sits down with RedRoute’s Brian Schiff and James Gilbert to offer top tips—this week, on our Spamming Zero Podcast. 

What’s Covered? 

-       Why there are such polarizing views on social media strategies

-       Darryl’s top tips for those just getting started 

-       Getting executive buy-in for your social strategy 

-       Consistency (and cross-org participation) = Crucial

-       Some of Darryl’s inspiring personal stories

-       And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

Do you love your employees? I mean, really love them… enough to make your employee experience strategy a big priority at the org? If the answer is no, Annette Franz—Author, Speaker, Coach, and Founder/CEO of CX Journey Inc.—has just one more question for you… 

What’s more important than your people?!

Annette joins show hosts James Gilbert and Brian Schiff to share top tips, and a whole lot of her awesome expertise on the subject. This week, on RedRoute’s Spamming Zero Podcast.

What’s Covered? 

-       What inspired Annette to write her books

-       Why an employee experience strategy is so important right now

-       Activating true customer-centricity via employee-centricity

-       The power of culture & core values

-       Annette’s definition of what EX actually is 

-       Top tips for those just starting 

-       Wow moments: what they really mean when it comes to EX 

-       Why career pathing is essential

-       And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

We all like to consider ourselves empathetic people, right? But, when it comes to your CX strategy, how does that factor in?  

Good questions deserve great answers, but not to worry... We found you a true expert to provide exactly that. 

Taylor Wells is Senior Director of Demand Generation at Botkeeper. He brings a wealth of knowledge around what it means to offer selfless empathy in your customer experience – and why it matters so very much. This week, on RedRoute’s Spamming Zero Podcast. 

What’s Covered? 

-       Taylor’s top-of-mind take on selfless empathy 

-       True ownership of experience

-       Unconventional thinking that makes a world of difference 

-       The Amazon Era: all about the convenience factor

-       The power of Community & Word of Mouth 

-       CX as THE differentiator 

-       Invest in retention vs. Invest in growth (How about both?) 

-       Some of Taylor’s own memorable experiences

-       And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

Salespeople love investing six months of blood, sweat, and tears in a potential customer - only to lose the deal to a serious case of “no decision”… It’s right up there on their list somewhere between unmedicated root canals and nasty-upstairs-neighbor-induced insomnia. 

Here’s the good news: Customer indecisiveness is changeable. And we got to sit down for a chat with one of the world’s best experts on the subject. 

Matt Dixon is the Wall Street Journal bestselling co-author of The Challenger Sale, The Effortless Experience, The Challenger Customer, and The JOLT Effect (coming out in September). He’s a frequent contributor to Harvard Business Review, Founding Partner at DCM Insights, and our honored guest this week on RedRoute’s Spamming Zero Podcast.

What’s Covered? 

-        Top Trends Matt’s seeing right now in discussions with leaders 

-        His new book, The JOLT Effect 

-        What the best salespeople know (and do) 

-        Top 3 reasons customers become indecisive 

-        Best ways a salesperson can instill customer confidence

-        Radically rethinking how salespeople are compensated

-        Changing the world (yes, really)

-        And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

Not a fan of uncomfortable questions? Sorry, Charlie. Sometimes you gotta’ dive in to make a difference, so—ready or not—here it comes… Is your CX just lip service? Because, if so, you’re doing you, your customers, and your entire org a massive disservice. 

Not to worry, we’re bringing you some fantastic advice on this very subject from one of the best in the biz. 

Peter Mahoney, CEO at Plannuh sits down with James Gilbert and Brian Schiff to offer top tips on preventing your CX strategy from being just talk. This week, on RedRoute’s Spamming Zero Podcast. 

What’s Covered? 

-       Why Peter is so passionate about this topic

-       How lip service came to compete with strategic initiatives in the first place

-       The importance of channels (and people’s preferences around them)

-       How automation can help 

-       Some personal experiences that have left an impact on Peter

-       Changing the world (yes, really)

-       And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

All about the cold, hard cash these days? Well, then you certainly wouldn’t want to invest in all that fluffy CX, right?... WRONG! 

A solid customer experience strategy is—among many other essential things—a revenue driver. How? Jack Lorentzen, Senior Manager of Customer Experience at Brooklinen, joins us to answer that very question. This week, on RedRoute’s Spamming Zero Podcast. 

What’s Covered? 

-       Luxury vs. Necessity: shifting your mindset around CX

-       Measuring the tough to measure – metrics and data to support CX 

-       How Jack feels about “upselling”

-       Cross-org support for customer experience

-       Believing in talking to customers = believing in CX

-       Building a career in customer experience: Jack’s top tips

-       And more 

Spoiler Alert: Spamming Zero listeners can look forward to hearing a whole lot more from Jack in the near future (woot woot!)… Details to come ;) 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

We’re living in tricky times. A recession is looming, you’ve been asked to cut costs, you’re worried about your customers and your employees…  and well, frankly this damn heat is messing with your mood. Am I right? 

We can’t do much about the heat, but for the rest of it we strongly suggest…  

It’s time to flip your CX and EX to get the competitive advantage. How? So very glad you asked! We sat down with one of the world’s foremost customer experience experts—who also happens to be one of the kindest individuals you’ll ever lay ears on—for a masterclass on the subject.  

Jeannie Walters is CEO and Founder of Experience Investigators, a top CX Influencer with over 20 years experience advising companies, and our honored guest this week on RedRoute’s Spamming Zero Podcast.

BIG FAT NOTE: We can’t get enough of Jeannie and her spectacular advice on this topic. So, naturally, we snagged her for a LIVE (LI, YouTube, FB) Webinar with our own Brian Schiff coming up this Thursday, July 28th at 10am CDT. Register HERE! 

Now, where were we? Oh right… giving you the CX keys to the kingdom. ;)  

What’s Covered in this Episode? 

-        Looking through the customer lense

-        Moments that matter with your brand (hint: that’d be every one of them) 

-        Journey Mapping: are you really doing it?

-        Jeannie’s hot take on the role automation plays in excellent CX 

-        AI + Humans = powerful experiences

-        Tips to maximize profitability – recession or not 

-        And more

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.