Spark Live presented by Spark Marketer

Last week we talked about automation in the workplace and some of the benefits of implementing it in the office.

This week we're speaking with special guest, Linda Roydhouse, to talk about ways automation changed her business.

Linda is among the best at implementing and using automation we've ever seen.

She's the perfect person to ask your questions when it comes to using automation in your business.

We'll cover:

What specific things she automated off her plate

How long it took to get everything set up

How much time was saved with automation

Was it worth the cost of the automation in the workplace

Nothing highlights this more than when times get tough.

But how can you be more efficient without incurring additional manpower costs?

One way is through automation.

Particularly workplace automation.

We'll cover:

What automation is

What tasks can (and probably should) be automated

How much it costs to implement automation

Examples of office automation any business can use

And more!

You might be wondering to yourself, "Taylor and Carter sure are talking a lot about images and visual search."

And you would be correct!

We have talked a lot about visuals recently.

But for good reason.

Images play a huge role in marketing, especially with how Google has prioritized them in mobile and improved their image AI.

But what steps do you need to take as a business to take advantage of this?

Find out tomorrow at 3pm CDT!

We'll cover:

How do images get you more conversions AKA calls and jobs

What does the "ideal" image look like going forward

Ways to future-proof for visual search

And more!

After watching this Live, you'll know more about how images can lead to more jobs and some ways to futureproof your company in visual searches.

This week Carter and Taylor are answering your questions.

With Google getting better and better at knowing what your photos are, it's the perfect time to jump in and get your visual strategy in place.

We'll cover:

✅ The importance of getting the visuals right

✅ What happens if you have poor visuals online

✅ When and why to hire a professional

✅ And more!

They say a picture is worth a thousand words.

Google has clearly taken this to heart and has increased the space for images in search over the past 5 years.

But what does this mean for you and your business going forward? That's exactly what we're digging into on this week's Spark Live.

We'll cover:

✅ What kinds of images Google loves

✅ Where Google gets their images results

✅ The role images play in your Google Business Profile

✅ And more!

Most people know by now the influence good reviews have on a business online.

But how do these reviews impact other areas of the online ecosystem like the local map pack and even organic search rankings?

And what happens when you get a negative review? How do you get more good reviews?

Carter answers these questions and more in this in-depth episode of Spark Live!

Thanks for listening!

P.S. For comments, questions, or ideas for topics, please reach us at [email protected]. We'd love to hear from you!

We'll cover:

✅ How much responding to reviews impacts consumer decisions

✅ The minimum star rating consumers will accept in a business

✅ Just how important recency of reviews is to consumers

✅ And more!

We'll cover:

✅ How many consumers used the internet to find a local business last year

✅ How often consumers read online reviews for local business

✅ What factors influence a consumer's decision to leave a review

✅ And more!

As a local business, you can't ignore local search. Changes and trends in local search can have a big impact on business. That's why on this week's Spark Live, we're going to go over what you need to know about local in 2022.

We'll cover:

✅ The most unexpected thing in local during 2021

✅ The 3 main drivers for local search in 2022

✅ The biggest 2021 takeaway local

experts think you should know

✅ And more!