Spark Live presented by Spark Marketer

We’ve been talking a lot about automation, and you might be thinking, “I’ve got enough on my plate without adding more automation tools and dashboards to the mix. So, how do I incorporate automation?” Well, it all starts with consolidating the business functions and insights you can into one dashboard – and that’s what we’re talking about on this week’s Spark Live.  

We’ll cover: 

 

✅ What can be consolidated and how

✅ How consolidating things into one dashboard provides better

insight into what is and isn’t working

✅ The consolidation options out there and the pros and cons of each 

✅ And more!

 

Taylor and

Carter have years of experience helping home service businesses use the digital

landscape to their advantage. They provide clients with specialized marketing

strategies such as website upgrades, increased social media presence, targeted

advertising campaigns, and more. With clients nationwide across different home service

industries, Taylor and Carter’s excellent track record speaks for itself! 

 

After

watching this Live, you’ll know your options for consolidation, so you can make

the best decision for your business and budget. Taylor and Carter are here to

provide the expertise to help…you won’t want to miss it! 

Last week we talked about what you probably shouldn’t automate in your business. This week, we’re talking about what you could and should automate. 

 

We’ll cover: 

 

✅ The top 9 things you could and should automate in your business

✅ How automation can help you meet customer expectations

✅ How automation can help business 

✅ And more!

 

Taylor and

Carter have years of experience helping home service businesses use the digital

landscape to their advantage. They provide clients with specialized marketing

strategies such as website upgrades, increased social media presence, targeted

advertising campaigns, and more. With clients nationwide across different home

service industries, Taylor and Carter’s excellent track record speaks for

itself! 

 

After

watching this Live, you’ll be ready to start implementing automation in your

business for the benefit of you and your customers. Taylor and Carter are here

to provide the expertise to help…you won’t want to miss it! 

Hey, we’ll be the first to tell you automation can be helpful when scaling a business. But there are some things you probably shouldn’t automate. What are they? Find out on this week’s Spark Live. 

 

We’ll cover: 

 

✅ Why automation isn’t a silver bullet

✅ What things in your business should always include a

human-to-human interaction

✅ The #1 question you should ask yourself when determining what to

automate 

✅ And more!

How many customers can you afford to lose while still staying in business? 😱 Knowing your numbers is a must for all business owners, but this is one number we can bet you haven’t thought about before. 

 

On this week’s Spark Live, we’re going to cover:

 

✅ Why you should know this magic number

✅ How to figure it out

✅ How this number can influence marketing decisions

✅ And more!

If there’s one thing that’s obvious as soon as you have your first relationship, first job, or first child, it’s that we all have different communication styles and preferences. Well, your customers and potential customers are no different. 

 

The question is: Should you expect consumers to communicate with you the way you want them to or is it your responsibility to meet them where they are? That’s exactly what we’re digging into on this week’s Spark Live.

 

We’ll cover: 

 

✅ Which new methods of communication modern customers seem to prefer

✅ How to determine what your potential customers will do if you don’t offer them their preferred communication method

✅ How to monitor and manage communication

As marketing nerds, we pay attention to every Google update out there. But there was one update at the tail end of last year that made big waves: the Vicinity update.  Find out what it is and what it means for you on this week’s Spark Live. 

 

We’ll go over: 

 

✅ The main focus of the Vicinity update 

✅ Who is seeing and will continue to see the biggest drop in rankings 

✅ What you’ll LOVE about the Vicinity update 

✅ And more!

We all know Google’s a big fan of changes, but the recent change of Google My Business (GMB) to Google Business Profile (GBP) came as a surprise to everyone in the marketing world. Aside from requiring us all to learn a new name, what will this change bring? Find out on this week’s Spark Live. 

 

We’ll go over: 

 

✅ What hasn’t changed 

✅ What has changed (or is changing) 

✅ What might change

✅ Plus, what all this means for service businesses specifically

Okay, so SEO isn’t working or hasn’t worked for your business. What gives? Well, on this week’s Spark Live, we’re going to explain *just why* that might be. 

 

We’ll go over: 

 

✅ What goes into SEO (and doing it right)

✅ Why SEO isn’t a once and done thing

✅ How important SEO is for organic traffic (+ how important organic traffic is for your biz!) 

✅ If Ads are a substitute for SEO

✅ And 5 things your SEO company may be getting wrong

If we had a dime for every time we were asked to make a website rank #1, well, we’d be on a beach somewhere. But while ranking #1 is great, there’s actually something called position zero that gets even more eyes on it than ranking position #1. What is position zero and whose content lands there? Find out on this week’s Spark Live.

 

We’ll go over: 

 

✅ What position zero looks like in search results

✅ Just how many clicks and eyeballs position zero gets

✅ Why earning position zero isn’t as straightforward and beneficial as you might think

✅ And more!

It’s time to face it: voice search isn’t going anywhere. But does it really matter for local service businesses and contractors? That’s exactly what we’re digging into on this week’s Spark Live.   

We’ll go over: 

✅  Just how much consumers are using voice search

✅  What they’re using voice search for

✅  Why you need to consider voice search when working on your marketing strategy 

✅  And more!

Taylor and Carter have years of experience helping home service businesses use the digital landscape to their advantage. They provide clients with specialized marketing strategies such as website upgrades, increased social media presence, targeted advertising campaigns, and more. With clients nationwide across different home service industries, Taylor and Carter’s excellent track record speaks for itself! 

After this Live, you’ll have a better understanding of why voice search matters for local businesses and what you should do about it. Taylor and Carter are here to provide the expertise to help…you won’t want to miss it!