Everyone loves a good story – think Star Wars, LOTR (Lord of the Rings, for you non-nerds), Harry Potter. But does storytelling really have a place in our sales and marketing? Yup. Find out why on this week’s Spark Live. 

You’ll learn:

✅ Why stories have been so powerful over the course of existence

✅ Why using logic and reason to appeal to customers and prospects is a mistake

✅ How stories can be a powerful agent of change in your marketing and sales

✅ And more!

If you’ve been thinking about starting a referral marketing campaign, but you’re unsure how to make it work for your business, then you’ll want to join us on this week’s Spark Live. We’ll cover all the basics, like: 

✅ What three things you should know about referral marketing before you get started

✅ The two approaches to choose from

✅ How to figure out what your program will look like + how to get the most bang for your buck

✅ How to spread the word about your referral program

✅ And more!

On this week’s Spark Live, we’re dishing out a little tough love and talking about four reasons (that have nothing to do with price) why customers might stop doing business with you.

You’ll learn:

✅ What every business should understand about customer service

✅ Four things that can turn customers off, and how to make sure they’re not showing up in your business

✅ The importance of setting realistic expectations

✅ And more!

Customer service doesn’t only affect the retention of the consumer but affects the retention of employees as well and being aware of customer service statistics can help you stay ahead of the game. People want to work for companies that respect their customers and their employees. Don’t let something like a poor interaction with those who frequent your online store or brick-and-mortar property come between you, your reputation, or your business’s success.

A positive experience with your company is good for everyone involved and you can certainly enjoy the experience, too.

If you’ve had a fake review, raise your hand.  Everyone’s hand should be up because fake reviews are everywhere – and they’re enraging. You work so hard on your online reputation and review score, and then someone comes along and leaves you a fake review. And the worst part is, while these platforms make it easy to leave a fake review, they make it hard to remove one. But in this week’s Spark Live, you’ll learn just what to do when you get a fake review. 

Map spam…it’s like selfies on Instagram – annoying, but plentiful. Could map spam be hurting your business? How do you spot it? And is there anything you can do to stop it? Find out on this week’s Spark Live.

You’ll learn:

✅ What map spam is and how to spot it

✅ How map spam can impact your business

✅ What you can do to fight it

✅ And more!

If you’ve spent any time with us or you’re a client of ours, you know how we feel about having a robust GMB (Google My Business) profile: It’s vital. That’s where your reviews, hours, phone number, website, and posts live. But is there more to GMB? Is there anything else you could be doing to make your GMB profile stand out? Find out on this week’s Spark Live.

You’ll learn:

✅ What new features you could and should be using

✅ Why and how a robust GMB profile can bring you more leads

✅ How to make your business’s GMB profile stand out

✅ And more!

If you shatter a mirror, you’ll have 7 years of bad luck. Don’t step on a crack or you’ll break your mother’s back. Raw eagle eggs will give you superpowers. There are a lot of myths out there, but some of them aren’t as laughable or obvious as the ones above. And some could be costing you money and stressing you out. So, let’s bust those myths on this week’s Spark Live

This week we’re digging into some of the latest customer service stats and discussing what they mean for your business.

You’ll learn the answers to these questions:

✅ How likely are consumers to share their bad customer service experiences vs their good ones?

✅ What percentage of customers say they have stopped doing business with a brand due to poor customer service?

✅  For every complaint you hear about, how many other unhappy customers might you have? 

✅ How many positive experiences does it take to make up for one unresolved negative experience?

✅ How much of the relationship will the customer manage themselves before interacting with a human?

Having more video of your business would be great for your website and social media, but scheduling a professional shoot requires time and money that you’d rather not spend right now. If only there was a way to do it yourself and do it well