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Spark Live presented by Spark Marketer episodes
- Turning Lemons into Lemonade | Episode 15
When it comes to marketing, “hell hath no fury like a customer scorned”. Unhappy customers can tarnish your business through word of mouth and online reviews, which can ruin your reputation. It’s important that you and your employees know how to deal with unhappy customers and fix the situation. Find out how on this week’s Spark Live episode.
30 min - How Marketing Can Help You Find Your Best New Employees | Episode 14
You know how marketing helps your clients, but do you know how your marketing helps YOUR business? Well, marketing can really help in your hiring process. Bringing on the best possible employees helps to build a solid company culture while also providing a competitive advantage. Find out more on this week’s Spark Live episode.
35 min - Make Your Team a Lean, Mean, Marketing Machine | Episode 13
Marketing, that’s something you outsource, right? Well, kinda. But the truth is, your marketing partner is just one part of your marketing. Find out what role your team plays and how you can turn them into lean, mean marketing machines in this week’s Spark Live.
26 min - Ranking Ain't What It Used To Be | Episode 12
Stop obsessing over ranking and obsess over THIS instead!
As a local business owner, you know that having visibility on search engines is important. But, should you really obsess over rankings or are there more important things to focus on? Find out in this week’s Spark Live.
36 min - How to Make Your Customer Your Best Marketer | Episode 11
Want more customers? Wow the ones you’ve got!
Most marketing has a cost associated with it. But if you do things right, your customers will do a lot of the marketing for you *for free*. How do you make your customer your best marketer? We’ll tell you in this week’s Spark Live.
37 min - Does Your Marketing Freak You Out? | Episode 10Want to build your business? Work SMARTer, not harder. The key to steadily growing your business without the switchbacks is to have goals to aim for. But not all goals are created equal — what you need are SMART goals. SMART goals will give you clarity and direction, and help you hit your goals and grow your business faster.44 min
- Marketing Strategy: Do You Even Budget, Bro? | Episode 9Having a clear plan and budget for your marketing will lead to more tangible results and bring in more customers than blindly throwing money at different marketing services and hoping something works. A budget will help you maximize your valuable dollars spent, and it shows you what is and isn’t working so you can make necessary changes. Spend smarter to bring in more customers!43 min
- You Get What You Pay For! | Episode 8
If you haven't figured it out yet, no marketing is really free! There are always tradeoffs; time, education, trial and error, time away from what you should be focused on in your business, etc. That old saying, "you get what you pay for" is true. At the same time, what do you pay for first? Then what? Great burning questions and we have some answers!
49 min - Google My Business: Get this 800lbs Gorilla Working for You | Episode 7Google is one of, if not the most common methods that people use to find businesses and service providers. Business owners are always trying to appear at the top of the results, but it’s not just enough to show up in the Google search engine….you need to have a thorough Google My Business (GMB) listing.57 min
- The One Mistake You Cannot Afford to Make with Your Website | Episode 6
Tune in to make sure you are not making the one mistake on your website that might be a business killer!
44 min
About Spark Live presented by Spark Marketer
From the publisher's feed
Want to learn how to market your home service business, without wading through all the "bull" marketers are famous for? Spark Live is for you.
This weekly show features Taylor Hill and Carter Harkins, the co-founders of the balls-to-the-wall, no "bull" marketing company, Spark Marketer. Taylor and Carter have years of experience helping home service businesses across the country use the digital landscape to their advantage.
Each episode, they'll tackle another topic designed to demystify modern marketing and make you a force to be reckoned with in your local market. Because no one should be kept in the dark about their marketing.