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We talk about building a creative business that is more than ‘just’ the creative artist owner. Paul created his business as a portrait photographer after gaining a degree in industrial design followed by a PHD in neural computing, and an early career as a business consultant. He fell in love with the design way of thinking early in his career as a way of merging his love of creativity with a way of earning a living.
This podcast takes us on a journey to understand the way Paul created his business to build his brand based on a love of photography and an eye for great portrait photographs. He carries the mantra of “think like a business act like an artist” as a way of maintaining his art while building the brand. His intend at the beginning was to build a business that could be sold. He knew that the ‘product’ was him. And that lead to a realisation that in building the business he was the ‘pinchpoint.
He realised early on that people weren’t buying into the brand… they were buying into him… as an artist. In building the value of his business most ‘artists’ struggle with building extensions to their brand because the value is in the artist. He has created books (Mastering Portrait Photography - https://amzn.to/2JN7h6S) and, off the back of that a course ‘Mastering Portrait Photography’ (https://masteringportraitphotography.com) that provides training for portrait photographers. He hosts his own podcast ‘Mastering Portrait Photography’ (https://masteringportraitphotography.com/podcasts) – which has grown to be ‘almost bigger than the course’.
Purpose is the thing that brings a tear to your eye and fully engages you in every sense in your business.
We talk about how to create an amazing experience and how to ‘evoke’ a memory of the time through his photographic talent. Paul knows that people come to him ‘to feel great’.
In the same way Raymond Blanc describes himself as ‘just a cook’ Paul, with all his success still says he’s ‘just a photographer’.
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Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Paul Wilkinson https://www.paulwilkinsonphotography.co.uk/
Email [email protected]
Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/
Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/
Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil
Follow us on Twitter https://twitter.com/malabarman
In the process of building value in your business so you can create the life you want now and in the future. Key to this is creating systems in your life and business to enable you to achieve what you want. In this episode we talk about ‘clearing the fog’ to enable you to know what systems are needed.
When discuss that all models are wrong, and some are useful. This helps people clearly map out their plans so that you can ‘roll with the punches’ (following on from the Mike Tyson quote).
The key in modelling is to recognise the choices you / we make and then being comfortable knowing you have made that choice. It’s sometimes as simple as deciding what you want: time or money…
Once again, we come back to discussing the way that systemising your business also leads you to building a business that can, if you choose, run without you.
The difference between a growth business and a lifestyle business is a key choice. Some start as lifestyle and then ‘switch’ to growing a business that is not just about them the essential element is to know which you want and where you are on the journey.
We also discuss the idea of a ‘family constitution’ This includes how you can sit down with your family and identify how we ‘do’ money. As we build wealth it’s worth checking on the assumptions we have around legacy and what ‘kids’ expect in the future.
Finally we talk about the tips Alasdair has for business owners when talking about money and wealth creation – especially around your own personal expectations and wishes.
Book Links
Michael E Gerber - The E myth revisited https://amzn.to/2KdkiXH
Daniel Preistley book - Key Person of Influence https://amzn.to/3kJijqN
Daniel Kahneman - Thinking fast & Slow https://adbl.co/35yU9KV
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Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Alasdair Walker https://www. ha-w.co.uk/
Email [email protected]
Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/
Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/
Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil
Follow us on Twitter https://twitter.com/malabarman
In this episode we cover lots of fascinating topics focussed on money:
5 Valuing your business
7 Process for business lives and personal lives
Ok I am thinking of seeling my business, how much?
11 Only need about 1/3 of value
12 Less than figure they thought it was
13 clarification of objectives
14 David Ward life past retirement
17 "Wherever you go, there you are" Stoic
ie frugal vs spending sticks, permission, coaching
20 Life planning; Values - money conversations
spend today vs spend future
22 spend/save: save/spend mentality
22 "Richest man in Babylon"by George Clason - 20%
24 Building value into the Big
27 ISSUE - advice gap, advice out of reachfor lots of people
invest in self; education, skills you can accrue
28 Albert EN Gray "Comment"
29 Wayne Gretzy - Formula for success
30 Systems, good Habits. James Clear book, "Atomic Habits"
It's not your goals or obectives that set you apart it's the system that you put in place to achieve them: Finanical Planning is about putting system put in place
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Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
More about Alasdair Walker https://www. ha-w.co.uk/
Email [email protected]
Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/
Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/
Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil
Follow us on Twitter https://twitter.com/malabarman
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Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Mark Harris and The Enterprise Doctor https://enterprisedoctor.co.uk/
Email [email protected]
Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/
Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/
Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil
Follow us on Twitter https://twitter.com/malabarman
In this episode we cover lots of topics in our conversation including:
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Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Mark Harris and The Enterprise Doctor https://enterprisedoctor.co.uk/
Email [email protected]
Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/
Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/
Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil
Follow us on Twitter https://twitter.com/malabarman
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Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Victoria Melville https://www.melvillecommunications.co.uk
Email [email protected]
Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/
Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/
Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil
Follow us on Twitter https://twitter.com/malabarman
Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Victoria Melville https://www.melvillecommunications.co.uk
Email [email protected]
Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/
Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/
Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil
Follow us on Twitter https://twitter.com/malabarman
Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Victoria Melville https://www.melvillecommunications.co.uk
Email [email protected]
Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/
Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/
Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil
Follow us on Twitter https://twitter.com/malabarman
Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Lisa Lloyd and It's Time for Change https://www.itstimeforchange.co.uk
Email [email protected]
Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/
Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/
Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil
Follow us on Twitter https://twitter.com/malabarman
Learn More: visit the Ignium https://www.igniumconsult.com/
Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank/
More about Lisa Lloyd and It's Time for Change https://www.itstimeforchange.co.uk
Email [email protected]
Sign Up to the Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe
Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/
Kerry Jarred https://www.linkedin.com/in/kerry-jarred-jarredconsulting/
Join The Building Better Business Facebook Group https://www.facebook.com/coachedbyphil
Follow us on Twitter https://twitter.com/malabarman
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