Listen to this episode and answer these questions as you consider whether your idea is worth sharing on the TEDx stage.
Who are your target decision makers and desired in-person or online audiences?
Your talk must be strategic. And set up next 3 – 5 years of paid work and desired opportunities.
Are you appealing to Boomers, to people with ADHD, to small business owners?
Who do you want to hire you in the next 3 – 5 years?
When and Where is it going to happen?
TEDx talks are not about what you have done in the past.
Best TEDx talks are about planting the seeds for the future.
Why this will be an ROI for your listeners?
Is this going to make them healthier?
Is this going to make them wealthier?
Are listeners going to become happier?
What will you introduce that will cause a shift?
What will they stop or start doing?
What will they feel, think or do differently as a result of your talk?
Why this will be an ROI for you? What are the 3 measurable desired outcomes?
How many views do you want?
Do you want a book deal?
Would you like to be positioned for paid speaking with target organizations, companies and associations?
Write down your goals, then bake them into your talk to help set that up.