Speakeasy Authority Marketing

What's your law firm's "secret sauce"—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer?

If you aren't sure, or realize you have no secret sauce at all, this episode is for you.

After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her to start a business right out of law school, assisting doctors who treated injured workers with legal claims.

In 2020, she co-founded Z.A. Lawyers with her husband Mike Alder, where she continues to use her marketing skills and expertise to help attorneys thrive.

Press play and learn:

· The inextricable link between mindset, lifestyle, and marketing successfully as a business owner

· The indispensable value of social media as a marketing tool (and why you do not need to reinvent the wheel!)

· Characteristics and qualities that make clients and customers gravitate toward particular businesses and business owners

Tune in for more insights and get in touch via Instagram (@GinaZapanta_ or @Mike.Alder), by emailing Gina at [email protected], or by searching "Empowered with Gina" across all platforms.

Christmas is just around the corner, and with this beautiful season comes the ability to reflect. How are we treating others around us? How can our businesses better serve our clients? For attorneys, this presents a valuable opportunity to observe their legal practice at a deeper level – giving their firm a chance to grow into the best version of itself…

This episode follows the tale of Ebenezer Scrooge, Esquire, a cold-hearted lawyer who was known far and wide for his contemptuous treatment of clients. He hated his legal practice and his clients. Therefore he refused to market his firm or invest in his personal brand.

The potential clients in town with complex and lucrative cases avoided Mr. Scrooge's office at all costs. Instead, they sought out the attorneys who promoted themselves as experts – leaving Scrooge with the scraps.

One fateful Christmas night, Ebenezer Scrooge learned an important lesson that changed everything. The changes he made as a result greatly improved the reputation and productivity of his firm.

What wisdom can you gain from Mr. Scrooge's story? How can you apply it to your own legal practice? Listen now to see for yourself!

Find out how Speakeasy can help your firm achieve upward momentum this holiday season by clicking here now!

What's the connection between a car accident and your Fifth Amendment rights? Jonathan Brayman of the Breen & Pugh law firm in Chicago is here to explain.

Press play to explore:

· Under what circumstances police need a warrant to search your cell phone

· How vehicle infotainment analysis is done using Berla forensic software

· Whether your cell phone be seized if it's on your person at the time of an arrest

Learn more about Attorney Brayman's work at Home Page - Breen & Pugh Attorneys at Law (breenpughlaw.com).

Employees are the backbone of any successful company. So, what happens if the culture within a workplace doesn't function properly? In many cases, it can lead to an array of challenges for the business – and Richard Watson joins us to explain how to avoid this…

Richard is a financial strategist who provides wealth management advice for CPAs, tax professionals, attorneys, and more. He is also the author of A Firm Worth Building: Running a Better Professional Business, a book that helps lawyers unlock their firm's potential by creating new possibilities for growth and personal freedom.

Tune in now to discover:

• The biggest business challenges that Richard has been able to overcome.

• The importance of learning how to delegate different roles within a company.

• How to use your employees' skills to your company's advantage.

• What company culture is, and how to manage it.

You can learn more about Richard and his expertise here!

While client contact is certainly shifting toward digital means of communication, phone calls are nowhere near obsolete. So, what happens if you don't pick up your firm's phone – or if calls aren't properly handled? You lose potential new clients. How can you avoid this? You work with an answering service that understands your firm's needs and practice areas.

If your firm is receiving high call volumes, it may be time to consider working with a third party that can help you streamline your client communications. Are you ready to grow your client base with proven marketing strategies? Listen now to find out how to get started…

In this urgent message, you will discover:

• Shocking statistics about phone calls in the legal industry.

• The importance of making sure your phone is answered at all times.

• How to know when you need an answering service.

To learn more about how to get your phone more consistently and professionally, you can visit Speakeasy's website, email [email protected], or call (888) 225-8594.

In this episode, we discuss cutting-edge marketing techniques with Hugo E. Gomez, the founder of Abogados NOW. Abogados NOW is a company of bilingual legal marketing experts who are dedicated to connecting marginalized individuals with qualified legal professionals – all with the goal of developing a greater acceptance for bilingual communities.

Hugo has been a lead generation digital marketer for over 15 years. With a background in commercial and consumer marketing, he turned his attention to the legal field about 7 years ago.

Hugo has a passion for helping attorneys find a competitive edge, and after seeing the value of generating leads for Hispanic communities, he decided to start a company that helps legal professionals market themselves in Spanish…

Jump in now to find out:

• How Hugo works with the Latino population cultivates useful marketing skills.
• Why Hispanic people typically aren't targeted for legal advertisements.
• How to market to specific cultures effectively.
• The importance of using personalized copy for digital marketing.

Want to learn more about Hugo and his work with Abogados NOW? Click here!

In this episode, we continue to dissect the importance of functioning as both an attorney and an entrepreneur. Marketing is a complex system that involves several layers. From focusing on current clients to broadening your firm's reach, it is important to take advantage of marketing from every angle…

Join in now to discover:

• Systems to build in your business to help run it more efficiently.
• The importance of "shepherding" current clients.
• How to get continual referrals for current and past clients.
• How to market your firm online in a systematic way.
• Ways to generate leads into retainer-paying clients.

Speakeasy has helped countless law firms optimize their marketing strategies over the past 13+ years. So, is your firm ready to maximize its growth and take business to the next level?

Find out more about Speakeasy and our services by clicking here now!

By working for a small law firm, you are not only an attorney, but an entrepreneur as well. If you want a successful law practice, it is essential that you act as a business owner. So how do you do this effectively? Listen now to find out for yourself…

In this episode, we cover:

• The benefits of acting and thinking as a business owner, and not just as an attorney.
• Tactics that companies have used to grow their success.
• The importance of embracing marketing.
• Why many people that are the best at their profession are also the worst at marketing.

Businesses that are successful in marketing are doing something right. Speakeasy is dedicated to helping our clients achieve their goals so that they focus on what matters most: developing their legal practice.

Are you ready to embrace marketing and attain real results for your law firm? Click here to find out how Speakeasy can help you attract the maximum amount of potential new clients today!

As AI continues to evolve, it is changing how SEO marketing functions. So what can you do to continue to maximize your firm's exposure and attract potential new clients? Staying up to date with the latest technological developments is a great place to start – and Speakeasy is here to help you do this consistently and efficiently.

In this episode, you will learn about:

• How Chat GPT's search results differ from Google's.
• The difference between question keywords and commercial keywords.
• The importance of ensuring your business appears in Chat GPT, Bing, Microsoft, Google, and other search engines' results.

Want to find out more about how Speakeasy can help your firm gain exposure and stay competitive? Click here, or call (888) 225-8594 today!

In this episode, we connect with Attorney David Bliven to discuss his work as a Matrimonial and Family Law Attorney in New York. After graduating with honors from Syracuse University in 1993 with a B.A. in Sociology, David went on to serve as a statistician with the NYS Commission on City Court Judicial Reallocation with the Office of the Deputy Chief Administrative Judge.

In 1997, David graduated from New York Law School with honors – and within the top 15% of his class. With a background as a Family Court Prosecutor, David brings a unique perspective to his present clients as the founding partner of the Law Offices of David Bliven.

Above all else, David is dedicated to staying on the cutting edge of developments in Family Law so that he can support his clients in the best way possible…

Join the conversation now to discover:

• How David's background as a statistician informs his work as an attorney.
• What attracted David to Family Law.
• How David constructs a strategy for each case he represents.
• Important policies to follow as a Family Law Attorney.

To learn more about David and his work as a Family Law Attorney, click here now!