Speakeasy Authority Marketing

In the fourth part of our series on Speakeasy's AI-augmented Speak-A-Book process, we dive into the competitive advantages of publishing a Speak-A-Book.

Speakeasy has been helping attorneys across the country for 13+ years – which has led to compelling marketing improvements. Combining this experience with cutting-edge technology may be just what your firm needs to take its business to the next level…

Click play to discover:

• How Speakeasy is using AI in a responsible and useful way.
• What makes Speakeasy uniquely positioned to help attorneys grow their business.
• The success that publishing a Speak-A-Book can offer your law firm.

There's no question that you want to grow your practice, but where do you start? By using Speakeasy's latest approach to the Speak-A-Book process, optimizing your content with AI has never been more accessible.

Are you ready to learn more about Speakeasy's Speak-A-Book process? Click here now!

In the third part of our series on how AI is being used to enhance Speak-A-Books, we explore Speakeasy's approach to "the ultimate content plan". Your content is the backbone of your brand, and optimizing it plays a major role in bringing more clients to your law firm's webpage.

So, where does AI fit into all of this? Using this tool to your advantage will not only make your law firm more relevant online, but also provide clients with essential information that other attorneys may not be offering…

Join us now to learn about:

• The #1 thing that you can control when it comes to your content.
• What "content trees" are, and how they can benefit clients.
• The most powerful tool to grow your law firm.
• The 5 most important kinds of web content.

Want to find out more about Speakeasy's Speak-A-Book process? Click here now!

Continuing in the series of how Speakeasy is using AI to produce Speak-A-Books, we dive deeper into the intricacies of the techniques being used.

AI is a powerful tool that is only getting better. By utilizing this cutting-edge intelligence system, Speakeasy is bringing its Speak-A-Book service to the next level. Attorneys that have authored Speak-A-Books in the past have seen significant improvements in their business – so imagine how AI can amplify these results even further…

Join in now to learn about:

• How Speakeasy is using AI to produce Speak-A-Books.
• Where AI's tools shine the most.
• The point of using AI to review other attorneys' websites.
• The importance of showing up in search results for high-volume searches.

Are you ready to learn more about the benefits of authoring a Speak-A-Book with Speakeasy? Click here to find out more about the process!

In this episode, we discuss how AI is being used to produce Speak-A-Books, a service that gives attorneys the opportunity to write a book utilizing SEO – without physically writing a single word…

Speakeasy has been doing Speak-A-Books for the past decade, creating over 400 books in 17 different practice areas. Many attorneys have seen an increase in business from Speakeasy's Speak-A-Books, establishing more trust between potential new clients and the law firm.

In this conversation, we discuss:

• The ways that Speakeasy is not using AI to produce Speak-A-Books.
• How AI and Chat GPT can be factually wrong.
• Why it can cost more time and money to have AI write complete content.

So, how could an AI-integrated method of book production transform Speakeasy's unique Speak-A-Book service? Join in now to see for yourself!

How can SEO optimization help attorneys' websites get more traffic? Richard Jacobs, the Founder of Speakeasy Marketing and host of the Secrets of Attorney Marketing Podcast sits down to explain.

The data collected with Google's search engine is astounding – and having your business rank well on their results page can be game-changing. So, how can you get sustainable results with SEO? It all starts with covering the basics and doing it the right way from the start…

In this episode, we cover:

• Who Google's customers are, and how the algorithm caters to them.
• Why engaging with black or gray hat SEO is damaging.
• What Speakeasy is doing to help their clients come out on top with client engagement.
• The importance of having well-written content.
• How to spot scams with SEO marketing.

Speakeasy has provided thousands of attorneys with quality white hat SEO content with continued success. Are you ready to see what this proven approach can do for your law firm? Click play to learn more!

If you're ready to take the next step with Speakeasy's marketing services, you can call (888) 225-8594, or visit the website.

In this episode, Richard Jacobs outlines key insights that Speakeasy Marketing has picked up from our Attorney Answering Service. We've started out by keeping this service exclusive – only serving a tight-knit community of attorneys for the past year. But as we continue to grow, we get an even clearer picture of why this service is so beneficial…

What have we learned from our thousands of conversations with clients?

Listen now to learn about:

• The nuances within our answering service that make it ultra-effective.
• The importance of understanding the circumstances that clients may be facing when they call.
• Examples of questions that cause challenges for our answering service, and what we have done to constructively handle them.

The more we speak with clients, the more we are able to enhance our service for law firms. Press play now to hear how Speakeasy is creatively developing the market for attorneys across the country!

To see if this service would work for you, visit https://www.speakeasymarketinginc.com, call (888) 225-8594, or email us at [email protected].

In this episode, Richard Jacobs discusses what Speakeasy Marketing is learning from our attorney answering service. Speakeasy has been offering this service for over a year now, and as we learn more, we have been able to refine how we interface with both current clients – and potential new ones…

Join us now to find out:

• How we handle phone calls for our current clients.
• The importance of prioritizing calls from potential new clients.
• Essential advice for firms getting medium to high volume calls.

As Speakeasy continues to evolve and improve our attorney answering service, law firms are seeing real results. Want to know how your law can benefit from this service? Tune in to find out now!

Keep your eyes peeled for promotions in your email so you can try this service for yourself!

Jon May joins the podcast to discuss his new book, Who Says You Can't? Strategies and Tactics for Becoming a More Creative Criminal Defense Lawyer. The theme of the book centers around fostering creativity when solving seemingly unmanageable problems in the context of criminal defense.

Jon has been practicing criminal law for 44 years, first as an Assistant Public Defender, then as an Assistant United States Attorney. Drawing from his immense experience in this field, Jon is on a mission to provide other criminal defense attorneys with the same knowledge he has been able to take advantage of throughout his career…

In this episode, we discuss:

• What led Jon to write this book.
• How Jon's approach to criminal defense is different from other lawyers.
• How to look at problems differently to see solutions you may not have otherwise seen.
• The ways that creativity can change your approach to problem-solving.
• Situations where Jon has used creativity to resolve criminal cases.

Want to know what it takes to take criminal defense representation to the next level? Tune in now!

You can find Jon's website here, and order his book here!

Joining us in this episode is "The Local Business Guy" Frank Demming, the President and CEO of Local Business Marketing Solutions. Frank has a background in doing IT work for the government, and after getting burnt out in this line of work, he decided to shift his focus to something new: digital marketing.

In 2007 Frank started a business aimed at teaching business owners how to do internet marketing effectively. In 2019, his services shifted to specifically target attorneys – and since then, he has helped countless legal professionals enhance their marketing strategies…

In this conversation, we discuss:

• The common issues that attorneys face with marketing.
• How "banner advertising" can improve a law firm's website traffic.
• Different approaches to advertising to take advantage of within video streaming services.
• The importance of building a targeted audience.

Want to know how Frank is helping his clients reach their marketing goals? Jump in now to find out!

To learn more about Frank and his work, click here now!

OpenAI's GPT-3 language model is an AI-based system promising to provide website copy and metatags written by a computer but virtually indistinguishable from the writing of humans.

Some say this changes everything; SEO is dead, and legal copywriters are obsolete.

Let me give you 5 reasons why that's far from true:

1) AI isn't smart enough to identify the laws in your specific jurisdiction/city/court system. Further, laws are subject to change at the drop of a hat, whether in criminal defense, family law, estate law, personal injury, or any other practice area.

2) AI's drawbacks could threaten your license and destroy your law firm's reputation. If you rely solely on AI to write legal content for your website, you could find yourself on the wrong side of the law – up against one or several lawsuits. It's paramount that the information attached to your name is 100% accurate and current. Don't rely on sympathy from your state bar when you say, "I didn't write it … an AI program did."

3) AI will very likely produce duplicate content. This means the information on your website will be very similar to the information on competitor websites, assuming they also use GPT-3. Not only does this fail to make you stand out among your competitors, but it will affect your Google rankings and lower traffic to your site – or bring it to a screeching halt. You'll be losing money instead of saving it.

4) AI doesn't know who you are or what your clients are looking for. Do you feel particularly passionate about an aspect of family law, like fathers' rights? AI isn't going to know this about you, meaning none of your website's content will reflect your uniqueness. This could devastate your ability to attract new clients that desperately need what you offer.

5) Ranking well on Google doesn't translate to ranking well with real, living, breathing human beings. You need to strike a balance between ranking well on Google and reaching your clients – the human beings who are scared and confused and searching for the confidence and compassion you provide as a fellow human being.

Yes, this new technology changes the game, but it doesn't destroy it or level the playing field.

You can use it to your advantage but be wise while you're at it: don't let it jeopardize your success or, even worse, your career.

Tune in to learn more, and as always, don't hesitate to reach out to us: Attorney-Focused Marketing - SEO, PPC, Direct Mail, CALL NOW - 888-225-8594 (speakeasymarketinginc.com).