Speakeasy Authority Marketing

Past, present, and future: no matter where your family law clients are, it could be worth it to see how they are.

In light of current inflation, does their spousal or child support arrangement need to be increased or decreased? Have new disagreements in the family come up? Could they benefit from the fast, cheap, and simple process of mediation as opposed to court involvement?

These are just a few of the questions that could mean a world of difference to your clients and your law practice during these challenging and unprecedented times.

Tune in to learn more, email your questions or comments to [email protected], or give us a call at (888) 225 8594 for help anticipating and adapting to current and future changes in your practice area.

It's old news that any change in family dynamics or finances warrants a review of the current estate plan. But over the last couple of years, almost everyone has experienced at least one change that will impact their financial picture and future as a whole, and that's new.

Now more than ever, people are in need of an estate planning attorney who can sit down with them to discuss how they've been impacted by the events of the past two years, and the events that continue to occur.

As an estate planning attorney with this knowledge, what can you do to not only help people, but increase or maintain your workflow?

From checking on your past clients' current needs, to educating them on changes in estate planning matters, to networking with family law attorneys and CPAs, there are several ways to be proactive during these difficult times.

Need targeted help adapting to these changes and more? Just want to share your thoughts or experiences? Don't hesitate to email us at [email protected] – we'd love to hear from you.

When the price of gas increases, so too does the price of almost everything else. Inflation is happening on a global scale with far-reaching consequences, some of which are impacting the world of criminal law.

As a criminal defense lawyer, what can you do to support your clients during this time? It starts with an understanding of your clients' struggles.

Are rising costs pushing their discretionary spending money lower and lower? Are they struggling to pay their high-risk insurance premium? Can they afford to hire you as their defense attorney?

Whether the solution is for you to offer more payment plans or different levels of representation, Richard Jacobs explores how to meet the needs of your clients without sacrificing your bottom line.

What changes are you seeing in your clients? What's been working – or not working – for you? Share your thoughts with us by emailing [email protected].

Tune in for simple ideas to make 2022 prosperous, against the odds.

What does the situation with Ukraine, Russia, and the US have to do with auto accidents? More than you might think: skyrocketing new and used car prices, gas prices, insurance premiums, auto part shortages, and higher medical insurance premiums.

In general, people are being squeezed for money from all directions, which could make them more likely to want to settle an auto accident case rather than litigate. The insurance companies might catch on to this, and only give lowball offers.

As an auto accident attorney in this climate, simply understanding how your clients are struggling can go a long way, helping you to stand out among your competitors. Provide your clients with resources and information to guide them through this time, and you'll be in an even better position.

What are your thoughts? We welcome any and all feedback, just send us an email at [email protected].

A lot's happened in the world over the past two years, and things continue to change at a rapid pace. We've all been squeezed financially, and current inflation resulting from the dynamic between the US, Russia, and Ukraine is only making things worse.

It might be easy to bury your head in the sand, cross your fingers, and hope that your practice, your family, and your life in general won't suffer too much.

But there's tremendous value in not ignoring these issues, as Richard Jacobs explains. He stresses the importance of staying calm, but being smart by looking ahead to the next six months or year. What's on the horizon? How will different practice areas be impacted? And most importantly, how can you prepare for what's to come, in order to protect what you have?

Richard will explore these topics in a new, purely information series so that you can stay informed and be confident about the critical decisions you make in the near future.

Check back for more, and as always, feel free to email us your feedback at [email protected].

Having generated over 100,000 leads in 17 practice areas, we've learned a few things about what clients need. And with the recent launch of Speakeasy Marketing's Attorney Answering Service, we're learning even more.

Richard Jacobs breaks it down in today's short episode, using three common practice areas as examples of how to help potential clients before you've even been hired:

#1 Bankruptcy—People who call with questions about bankruptcy tend to speak in a low or soft voice. Why? Because they're ashamed. We've written into our scripts an acknowledgment of this, where we thank every caller for their bravery in calling at all, and remind them that the firm they're contacting doesn't pass judgment on anyone for anything. The result is audible: they're relieved, thankful, and suddenly very willing to provide us with all of the information we need. Rather than it feeling like an interrogation, the call becomes like a cathartic release for these potential clients.

#2 Criminal defense—These individuals are among the most anxious callers, and understandably so. What they want is simple: they want to speak to the ATTORNEY as soon as possible. This is why we let them know that they will likely be transferred to the attorney within just a few minutes, once we gather a few pieces of information. And when they do get transferred that quickly, the attorney enjoys a higher conversion rate, more referrals, and overall growth of their firm.

#3 Family law—Some of the saddest stories come from family law callers. But sometimes these callers are more than just sad—they are downright scared for their lives, or not wanting to live at all. This is why we have gathered a number of suicide, crisis, recently homeless, and domestic violence hotlines from various states to provide to these callers when it seems necessary or helpful. We want to make sure they feel that the firm they're interested in contacting CARES about what they are going through right then and there, in the MOMENT we have them on the line, even if you can't get back to them until the next day. Callers have shown immense appreciation and relief with this approach.

If you're interested in learning what the Speakeasy Marketing Attorney Answering Service can do for you, your clients, and your potential clients, reach out to us at (888) 225-8594, visit us at https://www.speakeasymarketinginc.com/, or email us at [email protected].

78% of customers will buy from—or retain or hire—the FIRST business that responds to them.

And if you respond to a potential client within one hour—the "Golden Hour"—of the potential client's first contact, you're 7x more likely to convert them to a paying client.

Only 7% of attorneys respond to potential client contacts within 5 minutes.

These stats are backed by reputable studies, so they're worth heeding. Why?

For one reason, because marketing is expensive. A single potential lead can cost several hundred dollars, which means that money goes down the drain when you fail to answer an inquiry or respond in a timely manner.

Whether it's a call, an email, a text, or a live chat, it's PRECIOUS. The longer you wait to respond, the more and more likely it is that your competitor will get that lead instead.

Interested in learning more about the new Attorney Answering Service by Speakeasy Marketing?

Just call us at (888) 225-8594, visit us at https://www.speakeasymarketinginc.com/, or email us at [email protected].

The very first client to sign up for Speakeasy's Attorney Answering Service (AAS) led to something surprising but instructive: No matter what service you're using from us, we can quickly find out what you're doing wrong, what you're doing right, and how you can improve.

We get insights from your potential and existing clients that you won't. We get detailed profiles on them and learn exactly what they need out of an attorney, so you can provide it.

Whether you need to adjust your calls to action, add or remove certain content from your website, or simply approach a subset of clients in a slightly different way, we can help you figure it out.

Learn more at https://www.speakeasymarketinginc.com.

Call us at (888) 225-8594 or email [email protected].

What's going on inside the mind of your ideal client? What are their fears and concerns?

What do they need from an attorney and how can you provide it better and more quickly than your competitors?

What should you say (or not say) to secure lucrative referrals?

Having the answers to these questions is invaluable, and now easier than ever. Every call is an opportunity to gather data on potential clients, and we'll be fielding hundreds of them in multiple practice areas over the next couple of months alone.

Multiply that by years, and we'll have a hugely valuable client data bank that we'll share with you, so you can increase your conversion rate and bank account balance.

Learn more about the Speakeasy 'White-Glove' Answering Service at https://www.speakeasymarketinginc.com/call-answering/.

Call us at (888) 225-8594 or email [email protected].

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. What has Richard Jacobs learned from delivering over 100,000 leads to hundreds of attorneys over the past 12+ years?

That's what he shares with you today. And he also tells you why to take advantage of learning from fellow attorneys who've earned the "super-converter" title.

On average, it costs $300-$400 in marketing just to get one potential client on the phone. This means that by missing a single phone call, letting it go to a subpar answering service, or telling the person to "call back later" is not unlike burning hundreds of dollars, not to mention the chance at building your reputation and getting good referrals.

Can you afford to do that, or are you interested in learning how to ensure it never happens?

Tune in, visit https://www.speakeasymarketinginc.com/, and call (888) 225-8594 for help converting as many potential clients as possible Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.