Speakeasy Authority Marketing

There is a hidden truth in your reviews; all you have to do is read between the lines. And it's one that can generate a tremendous amount of revenue, referrals, and reviews, all while boosting your authority in your legal niche.

Richard Jacobs explains that the first step in uncovering this truth is generating a whole lot of reviews, in not a whole lot of time. Part 1 of this podcast was dedicated to showing you how, and how Speakeasy Marketing, Inc. and Jacobs & Whitehall can help.

The next step? It's pretty simple: review your reviews, and look for trends. Do you tend to attract clients of a certain ethnicity? A certain age range? Maybe income level, or location? Regardless of your legal niche, your reviews are sure to tell you something about your practice and the types of clients you attract.

Once you've equipped yourself with this knowledge, it comes down to marketing wisely. This means narrowing down the media your target clientele consume on a regular basis, and advertising there.

Chances are you'll find that you don't need to advertise in the major publications, where every other attorney advertises. And as a result, you'll also find that you can spend just a fraction of the amount you're currently spending on advertising, while at the same time generating more quality leads—leads that will follow through and actually hire you, increase the profitability of your practice, and ultimately strengthen your authority.

Ready to get started?

For the boost you need, call (888) 225-8594, or visit https://www.speakeasymarketinginc.com/ and https://www.jacobsandwhitehall.com/.

Welcome to the era of voice search. It's not just for young people, but people of all ages. And it's not just for one or two markets or industries, but nearly all of them—including the legal profession.

If you don't want to lag behind other attorneys, then you need to make sure your website meets the voice search demands of current and potential clients.

Speakeasy Marketing, Inc. is simplifying this website optimization process for attorneys, making their websites voice-search friendly and giving them a competitive edge at a very low cost—all within about one week.

Richard Jacobs explains how to optimize wisely, so that you don't waste a dime or a minute of your time.

Press play and visit https://www.speakeasymarketinginc.com/ to learn more. Call us at (888) 225-8594.

There is an unfortunate yet inescapable truth that far too many attorneys try to hide from: the occasional bad review will happen.

Most of the attorneys who've come to accept this problem have chosen a "solution" that's misguided, and actually worsens the impact of the problem itself.

Richard Jacobs tells you how to build an armor of reviews so that the occasional bad one doesn't hurt your reputation or practice. He explains how to acquire a lot of good reviews in a short amount of time, and also how to extract every bit of value from every review you receive. Build your reputation, stand out among your competitors, and dominate your practice area.

…And do it at a very competitive price.

Just visit https://www.speakeasymarketinginc.com/ or https://www.jacobsandwhitehall.com/ to learn more.

When you're ready to get started, call (888) 225 8594.

Few attorneys need to be convinced that referrals are the best type of lead, and there really can't be too many of them.

Referrals aren't interested in price shopping for attorneys and testing your knowledge; they're interested in getting top-notch representation by someone who has been personally recommended to them. And they're willing to pay the right price for it. These clients are also far more likely to be cooperative and well-behaved, which will make your life that much simpler.

Again, no need to convince you of this. You just want to know how to generate a steady flow of referrals. Not one or two good ones here and there, but regular leads for good clients who already know they want to hire you.

How do you do it? First, you build a referral network–but not just any referral network. Expand your idea of who can act as a great referral partner for you. Think beyond past clients to financial advisors, bail bondsmen, pain doctors, auto body repair shops, and others who encounter countless affluent clients who could end up in your office.

Once you've established a diverse, solid base of referrers, you need to know how to stay on their radar, so you don't slip off their minds and further away from your ideal client. And then you need to know how to use tools of referral to your advantage.

In this episode, Richard Jacobs tells you all you need to know about creating a steady flow of the best leads, without delay. Tune in for the details, and call (888) 225-8594.

Learn more at https://www.speakeasymarketinginc.com/, and as always, feel free to email us at [email protected].

Once you land your first guest appearance on a reputable podcast, you'll be well on your way to landing more and more appearances. And with each appearance, your authority will grow, increasing your chances of landing a spot on one of the big podcasts—one that hundreds of thousands of people tune into on a regular basis.

Many of those people will be ideal clients. Your ideal client. The client who would never price shop for attorneys, but immediately search for the best one. To be hired by them, you have to prove your value. And what better way than by amplifying your voice in the popular podcast world?

There are a lot of people, including other attorneys like you, who are hoping to be invited as a guest on a high-value podcast. So how do you make yourself stand out, and score that first invite?

Richard Jacobs explains how on today's episode. He lets you in on the tricks to identifying your target podcast hosts and asserting your voice in the worlds of their many listeners. He also explains how the team at Speakeasy Marketing, Inc. can give you the jump-start you need. Press play for all the details.

And when you're ready to harness the power of podcasts, call us at (888) 225-8594.

Visit https://www.speakeasymarketinginc.com/ or https://www.jacobsandwhitehall.com/ to learn more, and don't hesitate to send your inquiries to [email protected].

If you showcase your authority wisely, then you will never find yourself chasing the media, because you'll be their go-to expert. Their go-to expert when they need information about your legal niche, when they need to add credibility to their story, when they want to write a story that makes them stand out.

The key? YOU have to stand out. You have to be THE attorney who will add value to their work. This requires a little effort in the beginning; you'll need to target the media most relevant to you, and follow up faithfully.

You'll need to prove to them that you're the best person to seek out when they need legal commentary in your field. Do this by sending them the information they want to see…the information that removes all doubt that you are the authority in your niche.

In this episode, Richard Jacobs tells you all you need to know about executing this strategy, and also getting more and more features after you've landed your first.

Tune in, and visit https://www.speakeasymarketinginc.com/ or https://www.jacobsandwhitehall.com/.

Email us at [email protected], or call (888) 225-8594.

You've created a book, or better yet, a series of books. That's great, but why stop there? Why not extract every last bit of value from your books? Why not repurpose them into satellite websites that enhance your reputation as an authority in your niche, and pull affluent clients into your practice?

It's a low-cost, simple, and effective way to expand your online presence into a full-blown authority platform that places you far above your competitors. So much so that in the eyes of potential clients—the affluent, well-behaved clients that all attorneys desire—you won't even have any competitors.

The content that you've worked hard to get into the pages of your books has so much potential. Articles, blog posts, videos, and podcasts are just a few forms your content can take on—all of which will fortify your position as top authority in your areas of expertise. This will leave no doubt in the minds of potential clients that hiring you over the others is the right decision.

Most attorneys worry about being "sized up" online by potential clients. Don't be one of those attorneys. Empower yourself by powering your online presence.

Let's make the most of the work you've already done.

Tune in for all the details, and when you're ready, call us at (888) 225-8594, send us an email at [email protected], or visit https://www.jacobsandwhitehall.com/.

You've defined your authority, and you've asserted it in your first book; now what? Step 3 of 7 in building your authority snowball, which is to do one more 90-minute interview, and get two more books out of it. With a suite of three books, you'll have an established book "series"—something that will set you apart even from the attorneys who have authored a book.

The two additional books will contain a large percentage of the content in your first book, but we'll expertly alter and customize it to reach a wider range of potential clients. For example, maybe your first book was on DUI charges involving a breath test refusal. That's great, but what about potential clients who got a DUI with a high blood alcohol concentration, or one of many other aggravating factors? What about people under 21 who received a DUI? You want to appeal to those clients too, and by customizing each book in your series to speak to different types of clients, those clients will pick up your book and get the feeling that it was written just for them.

A series of books will call more attention to your authority, and each book will promote the others, quite likely leading the reader of one of your books to become a reader of all of them. This is not only possible, but surprisingly simple to do, regardless of whether you practice personal injury, immigration, criminal defense, estate planning, or any other type of law.

For help strategizing the theme and brand for your series, and for guidance tailoring each book to your particular practice, call (888) 225-8594. You can also contact us by visiting https://www.speakeasymarketinginc.com/ and https://www.jacobsandwhitehall.com/.

When told they should "write a book to get more clients," most attorneys don't listen; they think it'll take too long, require too much effort, and not even be effective.

…And if they were to go the typical route of authoring a book, they might be right, but not if they use the Speak-a-BookTM method. This method will take no more than two to three hours of your time, and will pay for itself manyfold within six months to a year. That's what we hear, time and again, from attorneys who have already taken advantage of this method.

These days, catching the eyes of potential clients—especially the good ones—isn't a simple task. There are about one million attorneys in the US alone, many of which tout superior ratings, experience, certifications, etc. Even if all that's true, it's not enough to get clients.

Truly standing out and asserting your authority in your niche requires something bolder: authoring a book, and getting it out there. Our team will help you every step of the way, from strategizing and crafting your message, to publishing and promoting your book.

In fact, if it weren't for Richard Jacobs's own flagship book, Secrets of Attorney Marketing Law School Dares Not Teach, Speakeasy Marketing, Inc. wouldn't be what it is today.

Visit https://www.speakeasymarketinginc.com/ and email us for a strategy session to get started, or call (888) 225-8594.

What does your ideal client avatar look like? Figuring that out might take a little bit of work on your end, but I bet you can say without hesitation that it's someone who is willing and able to follow your advice, and affluent enough to pay you what you're worth. These are the types of clients that every attorney wants, but that few know how to get, or even dare try.

It doesn't have to be complicated. In fact, you already have everything you need in order to reach your ideal clients with one clear message: "I'm the best-suited attorney to handle your specific case." That "specific case" might involve an issue at the intersection of immigration and criminal defense, a death penalty case, a college student accused of sexual assault, LGBTQ legal protections, international trusts….the list goes on and on.

Wherever your expertise lies, you only need to identify it, grab hold of it, and wield it to your advantage—not just in attracting more clients, but in attracting the right types of clients before your competitors do.

How to begin? With a 30-minute strategy session with Speakeasy Marketing, Inc. We'll help you flesh out what sets you apart as a specialist in your area, and what you have to offer your ideal client that other attorneys don't. From there, it'll only take an hour or two more of your time for us to get the ball rolling on your Speak-a-BookTM—every word of which will send the right message to the right clients.

Make this year the best one your practice has ever had. Call (888) 225-8594 or visit https://www.speakeasymarketinginc.com/.