Speakeasy Authority Marketing

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

If snagging the best case of your year were as simple as answering a phone call, would you want to miss it?

Would you want a subpar answering service to drive high-value clients into the arms of your competitors?

Probably not, but you may already be letting this happen.

Out of hundreds of law firms, only a few have mastered the ability to answer every single phone call quickly, properly, efficiently, professionally, ethically, and sympathetically.

And those who do, see a conversion rate that's 2.6 times higher than those who don't.

In today's world, it's never been easier for potential clients to move on to the next attorney when they can't get through to you. Don't let that happen.

Discover how to stand out from your competitors, and never let a potential client get away by visiting https://www.speakeasymarketinginc.com/call-answering/. You'll learn how to get started with the brand-new White-Glove Answering Service today.

When Wes Matejka entered the world of tax consulting, he had already spent 30 years listening to business owners talk about the challenges they face as a result of regulation and taxation—challenges making it difficult to even run their business, employ people, and contribute to the community.

This compelled Matejka to start researching taxation and talking to a number of CPAs and tax attorneys. He soon discovered strategies applying to about 1% of the population that very few people know of, including CPAs and tax attorneys. And when he came upon a CPA or tax attorney who was aware of these strategies, Matejka realized they couldn't explain them in a simple enough manner for the layperson to make an informed decision.

Since then, Matejka has focused on educating business owners on these tax strategies, ultimately helping them keep more of their hard-earned money in their pocket each year. He has authored HALF! The Ultimate Guide to Cutting Your Taxes in Half. Guaranteed., spoke at many seminars, and founded TaxVantage Consulting.

Tune in to learn about listed transactions, conservation easements, and how to more than double an investment with K-1 income.

Check out https://www.taxvantageconsulting.com/ to learn more.

Money problems. Do you have them? If so, you're not alone—so do many others, especially right now. But a revolutionary new concept could provide relief.

Press play to learn:

• Why the "right" way to do financial planning may be wrong
• The biggest hurdles currently facing small businesses
• Why it's not necessarily a good idea to buy stocks or real estate when low and sell when high

When Sarry Ibrahim stumbled upon a book called Bank on Yourself: The Life-Changing Secret to Protecting Your Financial Future, he had no idea it would alter the trajectory of his entire career.

The concept of the book is simple, and might even sound too good to be true: anyone—it doesn't matter who you are or how much money you have—can grow predictable wealth and become their own source of financing.

Ibrahim is now an advisor for Bank of Yourself, an organization that teaches people how to turn this concept into reality, which starts with a critical eye on conventional wisdom surrounding financial planning. He helps small businesses navigate a number of problems, such as growing their business, funding, and retirement planning. He explains how to use low-risk, high-value investment strategies to meet various financial needs, and provides a fresh perspective on old practices in the financial and investment space.

Tune in for the full conversation and visit https://www.bankonyourself.com/ to learn more.

This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.

Want nonstop, free traffic to your website? Traffic that generates quality leads, and raises revenue beyond expectation?

Pitch & Profit could make it happen for you.

Tune in to learn:

• How often to update SEO and PR programs to maintain ranking
• Why digital PR is ideal for link building, and how it works
• Why 'purposeless blog content' is a good way to waste money (and whether your company is guilty of it)

It was just six years ago that Dayana Mayfield was a stay-at-home mom with a strong love for writing, but no obvious way to make good money from it. And then she saw an opportunity in the software tech niche, and dove in.

She began getting SaaS (software as a service) tech clients for her copywriting business, and positioned her website accordingly. Before long, she was generating more leads than she wanted—more than she could even handle.

Mayfield soon launched Pitch & Profit, a company that shows businesses how to rank in search through the use of SEO and digital PR.

For her clients, she breaks down the process into three straightforward stages: build, promote, and solidify. Learn more about each, and how the right strategies could revolutionize your business, and your life.

Visit https://pitchandprofit.com/ for more info.

The above title does it literally…It uses five words to convey one simple message: you have something to say (or sell) that the audience needs to read (or buy). Fueling the first five words of anything you write or say with something powerful and attention-grabbing is critical to getting your audience to continue consuming what you have to offer (or getting potential clients to commit to hiring you).

Why the first five words?

Because these days, most online activity is done on smartphones, which have small screens. This means there just isn't much room on one page, and readers are only going to see the first four or five words of any ad, article, blog post, etc.

Richard Jacobs explains the details, as well as why it's helpful—even necessary—to envision your ad (or article, blog post, video, etc.) as a funnel

Tune in to learn more.

Do you feel like your lead sources aren't any good? Do you feel like you're paying too much? Well, then you need to dig a little deeper, and push the feelings aside. Focus on quantitative data instead.

Which practice areas or sub-areas are your leads coming from? In each of those areas, what is your conversion rate? And for each of those clients you convert, what are they worth to you?

Until you put your leads in context by thoroughly answering these questions, there is no way to know whether a lead source is "good" or "bad." In fact, assuming that it's one or the other could be what's costing you money.

An SEO lead might cost three times as much as a TV lead, but your TV leads might be low quality, and you might be converting fewer of them. Or, you might be saving money on direct mail leads, but converting only a very small fraction of them. If so, you might be better off spending more per SEO lead, because those are the ones that bring in high-value cases, saving you money overall.

When all is said and done, too many attorneys end up paying way too much per client, simply because they focus on saving the most through marketing.

Richard Jacobs explains the ins and outs of this and more, including a tip from the most successful law practices around.

Do you want help tracking and analyzing your lead stream?

Want to end up with significantly more money in your pocket each month, as well as better clients?

Call (888) 225-8594 or visit https://www.speakeasymarketinginc.com/ and https://www.jacobsandwhitehall.com/.

The odds of making a hole in one are 12,500 to 1. Would you bet on those odds when it comes to the success of your practice?

When marketing for new clients, relying on one marketing source and hoping that's all you'll need is like taking these chances…which means you're not likely to succeed.

In golf, the strategy is to take each shot as it comes, selecting the right putter for the goal you want to achieve (first, make it down the fairway, then to the green, then in the hole).

Your marketing strategy needs to be the same: you need to meet clients where they are, taking it one step at a time, and never assuming that one shot will land you a client.

Implementing this strategy means paying attention to where your potential clients are mentally, and considering how many steps they'll need to take before hiring you. This number might vary based on your practice area, and that's what you need to figure out.

In most areas of law, clients don't have to make decisions immediately -- they can wait before retaining you, and talk to many other attorneys in the meantime.

How do you nudge potential clients closer to the hole, without pushing them right past it? Richard Jacobs explains in today's episode.

Learn how Speakeasy Marketing, Inc. and Jacobs & Whitehall can help:

Call (888) 225-8594, and visit https://www.speakeasymarketinginc.com/ or https://www.jacobsandwhitehall.com/.