Speakeasy Authority Marketing

You can put as many practice areas on your website as you want. It doesn't matter because Google will only show the content the searcher queried for, but in article pages, you should have different pages for different practice areas because Google is able to algorithmically detect keywords of a website and takes the searcher to the a page with relevant content.

On the other hand, if you do have separate websites specific to two different practice areas, you will do a little bit better but two websites will cost you more money.

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There are different tools to know if your site has been penalized by Google or not. The first tool is "Site Command" in Google which will show you how many pages Google sees in its index, if the command returns no result that means Google can't see your website. Another way is to Google your name, with your geographical location, your link should come up on the first page of Google search if you haven't been penalized by Google.

Another free tool is "Magestic.com", you type in your website URL, it will show you the trust flow score which is 0 to 100 based on how many trustworthy links your website has. If your trust flow score is low, your website is definitely not doing so well and Google might have penalized it as well.

Google analytics can also be used because it tracks every visitor that comes to your site and if you see a big drop in traffic, that's a red flag that Google has penalized your site. Links are also sorted in terms of strength, if another law firm links to your website that is a strong link compared to a link from a flower shop which will be considered a bad link by Google and if your website has many bad links, that's a call for trouble. So these are different tools that you can use to know if Google has penalized your website.

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Today, I will be talking about the "traps and zaps" that majority of the attorney marketing companies are offering to lawyers. These companies make false promises (that they can never ever fulfill) and mislead the lawyers into making a wrong decision. They would blame your marketing company for not handling your online presence effectively and would come up with nonsense reasons and tactics to throw your marketing company under the bus just to get people switch from who they are working with.

So, how can you prevent yourself from making a bad decision? I'll shed light on some of their under handed tactics that they use to get people to work with them. Typically, they would call you or email you saying that they reviewed your site with the help of their "senior design expert" and found a lot of problems with your site and you're really missing out on a lot of traffic that you could be getting if you worked with us.

Few of these reports are pretty good and would include only the honest opinion of your online presence but most of the reports that we have seen, have bad English as if the person is from India and a lot of them would just be generic and flat out wrong, literally full of lies. They would tell you that your landing page is not good and your rankings aren't good or we googled you and couldn't find you anywhere etc.

As an attorney you shouldn't panic and make a bad decision because that's what they want! You should share the report with your current marketing company and have them decide if the report is right and you need to fix something or it is just full of lies and false promises. When we, at SpeakEasyMarketing) receive this kind of report from one of our attorney client we always acknowledge it and give the honest review of the report.

Finally, they would guarantee you the immediate results which is just impossible. If you think practically and logically, how can they magically fool Google's algorithm and get you on top of the Google searches overnight? So, my advice is to stay positive and do not let these fake marketing companies mislead you into making a bad decision.

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In this audio, I have explained about how to make yourself more employable as an attorney.

I have elaborated in detail how people search for attorneys and on what grounds they choose which attorney to consult. I have also discussed numerous ways in which attorneys can advertise themselves and make themselves more noticeable and therefore, increase their chances of getting hired.

I have shared different marketing strategies e.g. advertising in magazines or publishing articles/books to build your image as a top attorney.

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I have discussed a very important and technical point about domain name registrar and hosting and why it is important for attorneys. It is explained in detail about all the technicalities involved in getting your domain name and the host servers and how the whole process works towards your benefit.

The most important thing to remember is that hosting is no longer expensive and attorneys can easily get their own hosting accounts with ease and at nominal cost.

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Want to know how to multiply yourself to reach more and more clients? At SpeakEasy Marketing we write one email and send it to hundreds of different attorneys over time, this is what we call multiplying yourself.

It is important to know about different ways of multiplying yourself and multiplying your client contact like making short videos and sending it to potential clients or preparing answers to frequently asked questions and sending it over to people. This is how I have multiplied myself and you can do the same.

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I have discussed in detail about the Advertising Budget Formula with the help of numerous examples and why keeping the track of your budget and not forgetting about it is important for attorneys. In fact, you must keep a track of your budget instead of just going on with the same plan on the basis of gut feeling.

Marketing Budget should be spent on different things according to the tracking results. Course correcting can help you spend your budget effectively and efficiently.

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'Why ranking on Google's first page does not guarantee success'. I have proved this idea by giving personal example of how it did not help me achieve success and how I was forgoing on so many other opportunities to excel.

It is been explained in detail that getting on first page of Google for a few terms or keywords would not lead you to success as people are searching for so many other longer keywords and you cannot be on the first page for thousands of different keywords.

But you can achieve success by adding content on your sites, writing articles that cover different aspects, cover as many as you can to relate it to the keywords and terms people are searching for on Google.

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Find out how website's address affects Google searches and how Google does ' specific match making' with the relevant search query. The important thing is to be specific in deciding website's address and must not mislead Google.

The option of second address on your website can work really well but again you need to be specific while choosing the keywords to help Google match your address with the search query of the client.

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I have answered one of the most commonly asked question, 'how long does SEO takes for Attorneys to make money'? It is explained in detail that why SEO takes time for Attorneys to make money.

I have also explained about Google Search Algorithm and about the ever increasing competition online and that's why SEO at least takes four months to start working effectively and after about six months Attorneys start making money and after a year SEO really becomes profitable.

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