Speakeasy Authority Marketing

I have given my expert opinion about the cycle from Amateur to Expert and have tried to make it inspirational for new attorneys. I have explained in detail, with the help of examples, how you keep trying to do something beside failure and ultimately succeed and become expert at it.

It is then intelligently related to new attorneys and how it could be a motivational tool for them as well as for the expert lawyers. I have narrated my own story of how I became an expert in attorney marketing from scratch and how you can overcome fear of failure and achieve success.

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Richard Jacobs, attorney marketing specialist talks about how to negotiate with a potential client on pricing and presents a neat way for lawyers to change their retainer pricing structure.

It is explained with the help of examples of how you can convince the client to pay you what you deserve. Presenting a clear picture of the scenario and the comparison of your services with the other attorneys can help convince a client to pay what you demand for.

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The 2 Deadliest Diseases Known to Lawyers: Professionalism and Perfectionism. Take, for instance, this video (and all my videos for that matter).

Are they:

1. Professional?
2. Perfect?

Most attorneys would probably say no, because:

• I'm not wearing a shirt and tie
• The audio may not be synced to the video
• I'm not in the office, but at home or in the car
• The video isn't crystal clear and high quality

…but you know what? I have over 60 videos DONE and live on YouTube, and each one of those videos is a silent salesman, helping me to attract more business.

How do I know? Because I get at least several calls a week from law firms who need help with their marketing, and they are all telling me they either:

• Watched a video I made
• Read a blog post or newsletter I wrote
• Read part of Speakeasy Marketing website

Which one would you rather have?

Professional, perfect, yet un-done videos, blog posts, or other marketing?

…OR….

Tons of stuff DONE, but not perfect and perhaps (in some people's opinions) un-professional?

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SEO for attorneys in different practice areas such as DUI, bankruptcy, divorce, auto accidents and even criminal defense; does each practice area require different SEO tactics or strategies?

Find out if your law firm needs a different SEO strategy than the one you're currently using because your practice areas are varied or different.

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Seo for attorneys and lawyers and their law firms isn't an overnight process. It can take 6 months to 1 year to build a solid foundation and to attract enough Google visitors to get solid, retainable clients.

SEO for attorneys is not something you can do for 1 month or even 3 months then quit in despair – search engine optimization will rank you for the keywords you want in your market, but it's like building muscle – it can't and won't happen overnight – Google won't allow it.

If you try to force faster results than are possible, you'll get penalized / slapped / downgraded and end up at square one, or worse, with a dead website.

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Video SEO marketing for small law firms and even solo attorneys (lawyers) should be an important component in successfully marketing yourself online.

Why? Because the more potential clients can see, hear, and get to know you before they decide to call you, the more likely they ARE to call you.

People don't hire "the law firm of ABC" they hire John Smith, the attorney they read about, watched a video of, read articles about and got a good feeling of credibility, trust, and authority that he is the RIGHT attorney for them to consult with.

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Google hangouts for attorneys is proving to be an extremely beneficial way to expand your presence on Google and get more visitors to your site that turn into calls from potential clients.

If you're a lawyer and have yet to add video to your SEO repertoire, this video demonstrates how powerful a tool Google hangouts for attorneys can be!

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Why should a lawyer consider authoring a book for the public in one or more of their practice areas? In today's competitive, often price-driven, attorney-shopping environment, many lawfirms are not getting enough retained clients.

Instead of chasing new sources of leads by doing Google pay per click, hiring SEO companies, doing TV commercials, and spending tons of money, there's a simple calculation you should make that will tell you if authoring a book is right for you:

How many potential clients do you speak to a month that seem like they have a case you'd take?

Now how many of those do you actually retain?

ex: 12 out of 30

You'll never get to 30 out of 30, but authoring a book to demonstrate that YOU are the implied expert… the one to talk to… the one the client should retain above all others…

can get you from 12/30 to 17/30 or even 20/30.

What would 3-8 extra retained clients a month mean to you?

$5,000 more a month? $15,000 more a month?

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Getting on page 1 of Google for 10, 20 or even 50 keywords is the holy grail of marketing for most lawyers… and just like lemmings going over a cliff because other lemmings are marching that way, a vast majority of attorneys believe in this false messiah.

I've personally seen the inside of well over 300 attorney websites, and I can tell you, based on my experience, that the long tail keyword searches make up 80+ % of the results you're going to get.

Focusing on a few keywords ignores 80% of your market, and will lead to running against the rocks of Google's anti-spam filtering algorithm, causing your website to eventually get little to no business for you.

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Attorneys who depend solely on their law firm's website to get them clients are risking it, big time, and here's why:

Google now apparently is responsible for 80% of all search traffic on the web, with Bing and Yahoo as minor players. Famous for making updates with the names of innocent-sounding animals like Hummingbird, Penguin, Panda, and the latest Pigeon update, relying on a single way to get new clients for your firm is… well…. risky.

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