Speakeasy Authority Marketing

Almost all the lawyers when asked, "what makes you unique and why should people hire you?" have replied that they pay personal attention, they show dedication, and that they always deal with their clients themselves and other stuff like that. People are going to experience your dedication, personal attention AFTER they have hired you, but what about those who haven't hired you? how would THEY know that you are the one they are looking for? So you need to focus on your pre-retention process. Want to know how to position yourself so that potential clients see 'YOU' as the best lawyer to hire vs. all the other lawyers who they talk to? Listen to this short audio by Richard Jacobs and find out what you need to do.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/How_Attorneys_Can_Make_Potential_Clients_See_Them_as_One_to_Hire_vs_Competitors.mp3

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Imagine you're thinking to go to a restaurant to have dinner and you look up for some good restaurant on Google. You get the results and then you read about them, their reviews, ratings, etc. Same applies to the attorneys as well. People look up for attorneys in their area and then they compare them on the basis of reviews, testimonials, and etc. Listen to Richard Jacobs and learn more about Reviews, Testimonials, for Attorneys and why they're critical to succeeding.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Reviews_Testimonials_and_case_studies.mp3

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It's important to know how your law firm's website actually appears to Google searchers if you want to get the most business possible from your legal website.

Surprising, yet obvious insights for attorneys.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/How_Attorney_Websites_Actually_Look_and_Function_in_Google_Search.mp3

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Just returned from an injury lawyer marketing conference in Chicago this past week… …over 130 personal injury and disability attorney attendees, including many expert speakers covering the latest marketing tactics – a great conference. Although you may have been unable to attend, I did manage to record my presentation for you, titled: "How to position yourself as the 'Implied Expert' in the mind of potential clients" (getting you more retained clients without having to pay for additional marketing or chase new lead sources) It's 37 min long, and CHOCK FULL of useful info. No fluff. I wasn't allowed to sell from the stage. Pure, useful information. https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/marketing_speech.mp3

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Today, everyone talks about being on the first page of Google results for some popular keywords. This is a BIG waste of time. Being on the first page Google doesn't guarantee you that you'll get more clients. And to be honest, it's not an easy job. It takes months and sometimes years to reach that level. What do you think happens during that period? You get no visitors to your website? NO! This is not how the SEO works especially for law firm websites. Listen to Richard Jacobs and know the truth. https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Meaningless_Waste.mp3

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Wearing a suit, perfectly shaven, sophisticated office environment, strictly sticking to the legal matters while conversing with the prospect client: Will this make the potential clients retain you? Not Really! People don't take much of their buying decision based on the level of professional treatment they get but most of the times; their decision is based on emotions. Without emotions and showing sympathy to their situation, you can't expect them to think that you're on their side and will do anything to keep them out of trouble. Be Human, and professionalism is not everything. https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Being_Professional.mp3

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Let's talks about why and how you might be pushing your clients away unintentionally and having your phone dead. It can all be summed in one word: Hope. Ethical hope. Not making false promises. People come to you when they are in trouble and need help. If you give them hope no matter how complicated their matter is, it will make them realize that they have someone on their side who strives to help them and get them out of trouble. Be realistic but positive. And it surely makes them feel comfortable with you.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Why_and_How_Attorneys.mp3

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Millions of attorney websites, countless SEO companies handling their marketing, but SAME repetitive content because the laws are same, penalties are same, and consequences are same. That's not what you should be looking for. Your website shouldn't be one of flock of sheeps. People are not going to read any of that repetitive stuff. The content should be engaging, and most importantly, should address particular problems of the potential clients. This audio explains how you can make your website content compelling and engaging.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Quality_Engaging_Compelling_Content.mp3

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There are some things that look easy but are really hard to do when you get into them; sometimes, impossible. Marketing you law firm is one of these. It takes lot of stabbing and years of experience to be really good at what you're doing. Legal marketing looks easy, but is actually very hard!

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Marketing_Your_Law_Firm.mp3

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Spent loads of money and got your website designed and maintained in a really sophisticated manner by a bunch of professional but NO results! Really want to know what's going on? Is Your Law Firm website really getting you the clients? How do you know which client found you through your website? You don't know! Well, there is a way to find this out and how many visitors are coming on your website and what is the number of calls you are getting from people who visit your site.

https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Is_It_REALLY_Getting_You_Clients.mp3

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