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Speakeasy Authority Marketing episodes
- Episode 19 [General] For Attorneys: How To Ethically Guarantee Your Services
This is a very serious topic as attorneys are restricted by their bar associations and legal organization that they cannot guarantee their results, they can't use the words like expert or specialist for their area of law and this really hurts. People want to know if the attorney they are talking to is able to give them some satisfaction and guarantee the results and if he is an expert or specialist in his area of law say a DUI Specialist. Listen to Richard Jacobs, and find out how attorneys can ethically guarantee their services.
https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/ethically_guarantee.mp3Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes
4 min - Episode 18 [Google Proof] How to Implement Sound Legal Marketing Strategies for Your Law Firm's Website
This is the final episode of the five-part series on how to Google proof your website. In the previous four lessons about how to Google-proof your legal website; I talked about what to do in order to save your website from being dumped in the Google's next big update. This audio tells you how we do it at SpeakEasy Marketing; how we implement these legal marketing principles.
https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/how_to_implement_marketing_strategies.mp3Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes
9 min - Episode 17 [Google Proof] Related Articles, Testimonials Make the Potentials Realize "They Are In The Right Place"
Thinking why are you not getting enough visitors on your law firm website although you have hundreds of pages of content and quality back links? This video addresses the problems that your law firm website might be facing which are resulting in lack of visitors and potentials calling. These issues include designing issue and other developmental issues.
On top of that, what you can do is incorporate the testimonials on almost every page of your website. Testimonials are very important in the attorney world and people believe them.
Another thing is putting up related articles in order to keep the visitors engaged. More the people read your articles about a certain topic, more are they going to hold your credible for that information and that's what is going to compel them to call you up. Apply these tactics to your attorney website, and you'll notice the difference.
https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Testimonials_related_articles.mp3Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes
5 min - Episode 16 [Google Proof] Quality and Relevant Links to Your Law Firm Website Save You from Being Toasted
What if you get hundreds or maybe thousands of links to your law firm website but not RELEVANT? You're toasted! Lots of SEO companies offer such link building services that they'll get you 500 or 1000 links to your site for $XYZ. You need to stay away from these kinds of offers because you might get links to your law firm website from a pet shop or a grocery shop, mobile phones shop, etc. These links are junk. A Quality and Relevant link; even if it's just ONE, would be a links from a bankruptcy lawyer in Chicago to you DUI/ Criminal Defense/ Personal Injury website from Denver. This One link would hold more importance than those 1000 non-relevant links.
If you're aiming to have more potentials visiting your law firm website, and do not have quality relevant links, you're day dreaming.
http://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Without_Relevant_Links_to.mp3Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes
5 min - Episode 15 [Google Proof] Importance of Interesting, Educational content on Your Law Firm's Website to Getting Potentials Call or Email
Interesting, Educational and quality content is very important for your website to keep the visitors busy and read more and more about you. Almost every other attorney is saying same things over and over again. The laws are same, penalties are same, everything is same but you have to stand out in the crowd and make your content readable and interesting. Laws and statutes are boring. People don't read them. If your content is compelling and is addressing the potential's issues and problem, there is a good chance that he/ she is going to call or email you and inquire more. And when he does that, the purpose of your content is fulfilled. You have a potential calling you!
https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Importance_of_Interesting_Educational_content.mp3Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes
7 min - Episode 14 [Google Proof] Tons of Website Content: Why It Is Vital To Getting Retainer Paying Clients
Ever wondered why the websites with lots of quality content and article pages have good ranking with the Google? A good number of article pages with quality content relevant to your practice area with even the minute details keeps the visitors engaged and can direct the visitors from Google organic searches to the relevant pages on your website. All the questions the issue that people have about their problems, if put on the website can dramatically improve the business you get from your website.
https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Tons_of_website_content.mp3Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes
6 min - Episode 13 [Speak-A-Book] FAQs About Attorney Speak-A-Book Authorship
This is in regards to the issue and concerns in attorneys' minds related to our speak-a-book process. The speak-s-book process is designed to make you talk about your practice area like you speak routine wise when consulting with clients. It's okay to make notes but not too lengthy that you might sound scripted or robotic.
https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/FAQs_About_Attorney_Speak-A-Book_Authorship.mp3Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes
8 min - Episode 12 [Speak-A-Book] The 80:20 Rule Good Enough and 80% Done Vs. 100% Perfectand Undone
The perfection doesn't always work when it to comes getting business for your law firm. It is okay to be not perfect and show some flaws when you're talking about marketing and promoting the business. Good enough is good enough. Don't let yourself be held by the urge of being perfect or you'd end up doing nothing at all.
https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Goog_enough_is_Good_Enough.mp3Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes
4 min - Episode 11: [Attorney SEO] 500 Links for $500 Vs. 5 Quality, Relevant Links. What's Better?
Have you been offered 500 or a thousand links to your law firm website by some random SEO company? Sounds fascinating, right? Let me make it clear that those bunches of links are going to contribute nothing towards the ranking of your website; they are literally garbage if they are not relevant. In comparison to these links, only 5 RELEVANT and QUALITY links to your website are of huge benefits. Why is that so? Listen to this audio and find out for yourself.
https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/500_Links_for_500_dollars_Vs_5_Quality_Relevant_Links_Whats_Better.mp3Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes
3 min - Episode 10: [Attorney SEO] The Best Keywords to Rank Your Law Firm Website on 1st Page of Google
Lots of attorneys ask, "What are the best keywords for my market?" Let's clear this myth – Keywords do not matter for yours market. Attorneys are not in the branded market like McDonald's or Toco Bell. People tend to search on themes of their legal matter for instance, they don't search for "Los Angeles DUI Lawyer" instead they search for "got pulled over with 0.08 BAC. Now what?" If you are gunning for few 10, 20 best keywords, you're going the WRONG WAY. You're missing at least 80% of the potential traffic. Refocus on your marketing and keywords strategies.
https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/The_Best_Keywords_to_Rank_Your_Law_Firm_Website_on_1st_Page_of_Google_For_Attorneys.mp3Podcast: Play in new window | Download | Listen, Subscribe & Review on iTunes
4 min
About Speakeasy Authority Marketing
From the publisher's feed
Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Authority Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas.
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