Speaker Driven Business

Before you chase new leads, listen to this: Your goldmine is already in your books.

Being great at what you do means nothing if your clients only remember one thing you offer. It’s time to stop leaving revenue on the table and start building the kind of client visibility that multiplies your income without chasing new leads.

Let’s talk about being the best-kept secret in your own business and why that ends now.

In this episode, Jacqueline unpacks the Brick Wall Strategy, the powerhouse behind an $18 million organic growth sprint. If you’ve ever had a client say, “Oh, we didn’t know you did that,” this one’s for you.

Whether you’re an emerging speaker breaking into the corporate world or an established expert ready to scale, this strategy isn’t just about selling. It’s also about unlocking the full value of your network and client base. 

Jacqueline walks you through how to visually map opportunity, plug income leaks, and stop leaving high-paying offers on the table, all without adding a single new lead to your pipeline.

This isn’t just theory. This is how big growth happens, quietly.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How to stop being the best-kept secret and start owning the full scope of your services (00:00)
• The subconscious bias that causes corporates to choose external vendors over you (02:43)
• The Brick Wall Strategy: How to map your clients and spot revenue leaks to generate growth from what you already have (03:28)
• Using the The Brick Wall Strategy on past contacts and personal network (08:25)
• How to map out org charts to identify the real decision-makers and grow your corporate pipeline intentionally (11:48)
• The one-step selling approach that builds trust and lands opportunities faster (13:43)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

If you’re still hoping to get picked instead of building a speaking business that books itself, this episode will flip everything you thought you knew about the mic.

In this episode, we dive into what it really means to be an audience activator. Jacqueline chats with go-to pro emcee Quinn Conyers who redefines the entire event flow, shapes energy, builds rapport, and sets the tone from minute one to closing clap.

Quinn has successfully turned the mic into a business model. She unpacks how “luxury language” helped her get booked at premium rates, how to stop selling twice (and start attracting the right clients), and what it takes to turn being good on stage into being unforgettable across the entire event experience. 

If you’re an aspiring speaker who hasn’t considered the emcee path, or even a business owner stuck pitching the same old way, let this be your wake-up call. The mic is more than a tool . It’s a business. And Quinn is giving you the playbook.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How to think beyond the mic and start shaping audience experiences that keep you booked, rebooked, and referred (01:11)
• How your visual brand, from wardrobe to walk-on moments, sets the tone for engagement and makes you unforgettable (03:07)
• Leveraging break times, hallways, vendor booths, and social media to build influence and visibility, even off stage (06:10)
• How to stop “selling twice” and start using confident, magnetic language that attracts aligned clients who already value what you do (09:49)
• Practical language shifts that elevate your perceived value (12:20)
• Mindset and strategy shifts that will help you bounce back from burnout, doubt, and those “maybe this isn’t for me” moments (23:53)
• The business model that keeps you on the roster every year and how to position yourself as essential, not extra (27:35)
• A repeatable method for showing up as the go-to MC or speaker (34:11)
• The three pillars that actually build a speaking business (44:46)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Most speakers wait for clarity, confidence, or the perfect moment. But the best ones, just start climbing.

If you’re showing up but still feel stuck, this one’s for you.

In this episode, Jacqueline Brooker delivers a powerful wake-up call: getting visible is not the finish line, it’s just the beginning. She reveals why the speakers you admire didn’t just show up once, they kept showing up, doing the reps, and climbing the steps until they became impossible to ignore.

With personal stories, industry insights, and lessons from top global speakers, Jacqueline shares the real roadmap to a career that moves audiences and markets.

Because the world doesn’t reward talent alone, it rewards the ones who keep showing up when no one’s watching.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The overlooked power of doing the reps and why small stages matter more than you think (01:36)
• What every top speaker knows about turning discomfort into mastery (05:00)
• Why climbing the steps matters just as much as doing the reps (05:48)
• Lessons from global speaking icons who started from nothing (07:02)
• How to build momentum through relentless improvement and feedback (07:56)
• Why your speaking future is waiting to be created, not discovered (09:32)

If you’ve been wondering what’s really holding you back, this episode might just give you the answer (and the fire) you’ve been looking for.

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Most emerging speakers waste years trying to follow someone else’s blueprint. This conversation is your permission to scrap the script and build something that actually fits you.

In this episode, futurist and global keynote speaker Michael McQueen drops insight after insight on what it really takes to build staying power in the speaking business. He peels back the curtain on reinvention, relevance, momentum, stubbornness, and how to hold your space like a pro, even when imposter syndrome is knocking. 

We’re talking rich lessons learned in school halls, corporate boardrooms, and international keynotes, all wrapped in hard-earned wisdom and practical advice.

If you’ve ever wondered how to spot your next breakthrough, stop shape-shifting to fit into someone else’s box, or grow a speaking business with real depth and longevity, this one’s going to land hard. 

There’s zero preaching. Just an honest, expansive conversation between two speakers who have seen the storms and know what it means to stay the course.

If you’re in the thick of building your speaker-led business and wondering if you’ve got what it takes to go the distance, this conversation is exactly what you need. You’ll walk away with clarity, direction, and a renewed respect for the slow burn of mastery. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How observing patterns, not predicting them, can position you as a thought leader (3:56)
• Resisting change and what actually works to shift your mindset (7:33)
• How clinging to what worked yesterday could be what tanks your future (11:37)
• How to evolve your brand without chasing every shiny object and the gut checks that matter more than market trends (14:04)
• Why listening is your most underused speaking skill / How to use offhand comments, unexpected questions, and passing moments as lightning rods for your next book, keynote, or reinvention (16:57)
• What it takes to make the leap from “relatable” to “credible” (21:15)
• Storms, doldrums, and survival mindset
• The financial, personal, and emotional fallout of 2020 and what Michael learned about stillness, waiting, and resilience (27:34)
• A deeply personal story about loss, legacy, and what it really means to follow through, even when it’s hard (34:37)
• How to turn pre-stage nerves into powerful presence
• The unexpected mindset shift that top speakers use to transform anxiety into audience impact (44:41)
• Growing a speaking business by breaking the rules, trusting your voice, and building a career that is fully, unapologetically you (47:04)

WHERE TO FIND MICHAEL MCQUEEN

• Website: https://michaelmcqueen.net/ 
• LinkedIn: https://www.linkedin.com/in/michaelmcqueen1/ 
• Facebook: https://www.facebook.com/michaelmcqueenauthor 
• X: https://x.com/Michael_McQueen 
• Instagram: https://www.instagram.com/michaeljmcqueen/ 

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Feeling stuck on the sidelines of the speaking world? Here's why, and how to finally steal the spotlight.

In this episode, Jacqueline Brooker rips the covers off the real reason most emerging and aspiring speakers are stuck spinning their wheels: they’re either invisible, or visible but forgettable. 

She shares a powerful new model, a simple but brutally honest continuum, that shows you exactly where you are right now, why you’re stuck there, and how to move toward being wildly compelling and irresistible to both audiences and organisers. 

With real-world examples and tangible steps you can start today. This is an episode for anyone tired of “just missing it” and ready to own the room (and the contract).

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why so many talented speakers aren’t getting booked and how the “visibility to compelling” continuum changes everything (00:00)
• What makes a wildly compelling speaker impossible to ignore (01:36)
• Mastering the tension between wowing a crowd and making organisers say yes without hesitation (05:18)
• The Audience Ladder and how to move from invisible to wildy compelling (06:04)
• The Organiser’s Ladder and what event planners are really looking for (12:00)
• 7 shifts to become the speaker they can’t stop talking about (17:39)
• How to finally get noticed when no one’s paying attention (26:29). 

If you're tired of playing small, tired of second-guessing, and ready to build a speaking career that actually moves people and moves markets, this episode gives you the blueprint. 

Stop waiting for the stage to call you. Make them chase you instead.

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

This is your sign to stop chasing perfect and start owning your story. Real impact begins when you speak from the heart, not the script.

Join us for a raw, inspiring, and insightful conversation that’ll make you rethink what's actually possible. 

Sean Swarner isn’t just a cancer survivor turned adventurer. He’s a master at turning setbacks into superpowers. From conquering Everest with one lung to thriving on stage for over two decades, Sean shares the mindset shifts, practical strategies, and powerful lessons that every speaker needs to turn their story into lasting impact.

If you’re an emerging speaker, this is the masterclass in turning your story into impact, your setbacks into stages, and your voice into a legacy.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How the right mindset can turn your worst setbacks into your greatest assets (02:02)
• Mindset shifts to achieve goals no one has dared attempt before (11:15)
• How blocking the noise, locking into your purpose, and lighting up relentless drive turns stretch goals into stage-worthy wins (16:54)
• Embracing your team and knowing your impact transforms (20:40)
• Reframing your toughest adventures as inward journeys (26:23)
• Why embracing uncertainty and adapting to unexpected setbacks is essential to building resilience (29:41)
• How meticulous mental preparation and scenario planning empower you to handle extreme pressure (32:36)
• Building a lasting speaking career by mastering real storytelling, evolving your message, and shifting from spotlight to service (39:28)
• How to sustain your passion and avoid burnout by valuing deep impact and building routines that keep you grounded (49:30)
• Why a well-timed, well-crafted TED Talk can amplify your message, spark real dialogue, and cement your status as a thought leader who dares to disrupt (55:30)
• Why mastering your internal dialogue is one of your most powerful tools to inspire others and transform their own trajectory (01:00:40)
• The personal fire behind Sean’s mission and why your voice matters more than you think (01:04:10)

Resources

Sean Swarner’s Tedx Talk

Dr. Kaushik Ram’s Tedx Talk

WHERE TO FIND SEAN SWARNER

• Website: https://www.seanswarner.com/ 
• LinkedIn: https://www.linkedin.com/in/seanswarner/ 
• Facebook: https://www.facebook.com/SeanSwarnerOfficial/ 
• Instagram: https://www.instagram.com/seanswarner/ 
• YouTube: https://www.youtube.com/user/seanswarner 

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

You can have the right message, the right heart, and the right energy. But if your language triggers resistance instead of resonance, you’ll stay overlooked and underpaid. You’re done before you even start. 

In this solo episode, Jacqueline dives into the psychology of communication – the hidden power of language, what it really takes to become a paid, booked, and referable speaker, and why it's not about working harder or yelling louder.

This isn't another episode on perfecting your keynote. It's about understanding how unconscious first decisions sabotage your momentum, confuse your audience, and quietly keep you stuck. You’ll learn how to shift from surface-level speaking to magnetic, market-ready messaging that opens doors instead of closing them.

Whether you're tweaking a title, stuck mid-pitch, or wondering why a wildly successful opt-in still brought in all the wrong people, this episode hands you the thinking tools to fix it for good.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why mastering the deeper psychology of language should be your next move (01:15)
• Clinging to your original positioning could be killing your momentum (02:22)
• The paradox of consistency vs. growth, and the courage to evolve (04:28)
• A costly tagline mistake and the unconscious messages that may be hidden in your own speaker positioning (06:51)
• How the wrong unconscious first decision, even with the right offer, can quietly derail your sales (10:27)
• What it takes to pivot with purpose when the environment shifts and your audience pulls back (14:33)
• How aligning your message with your true audience matters more than blowing up your metrics (17:35)
• Iterating your message isn’t selling out, it’s a smart strategy (23:12)
• How unconscious language patterns in your speech, sales, or messaging could be silently repelling your ideal clients (25:56)

This episode is your nudge to slow down and examine what’s really going on beneath your words. Because sometimes, it’s not the topic, the talk, or the timing. It’s how you’re unconsciously positioning yourself before anyone even says yes or no. 

Listen with an open mind. This could be the pivot you didn’t know you needed.

Resources

Originals by Adam Grant

Think Again by Adam Grant

The Paid Speaker Accelerator

The Speak More Collective 

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Your voice has power. Here’s how to shape it into a message the world remembers. 

Today Jacqueline Brooker chats with the brilliant Lisa McInnes-Smith, a global speaking powerhouse, Hall of Fame inductee, and genuine Aussie legend. Lisa takes us behind the scenes of her extraordinary journey, from humble beginnings touring rural schools to captivating thousands on international stages. Discover how mentorship from the iconic Zig Ziglar shaped her career, why vulnerability on stage is your greatest asset, and the surprising power of volunteering. 

This episode is a masterclass in authenticity, practical wisdom, and the kind of heartfelt advice that only comes from decades in the spotlight. You’ll laugh, learn, and walk away inspired to elevate your speaking game.

Lisa’s warmth and insight are contagious, reminding us that speaking isn’t just about standing ovations. It's also about authentic connections. 

Whether you're a seasoned pro or just stepping onto your first stage, this conversation is your personal invitation to embrace your unique voice, turn setbacks into setups, and realise the speaking business isn’t a solo sport. 

Packed with powerful insights, this episode reveals the mindset shifts, storytelling secrets, and career strategies that most speakers never hear, but absolutely need to succeed.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How Lisa’s speaking journey began (02:00)
• Speaking success starts with bold moves and your true voice (08:28)
• Career growth starts with one word: Yes! (18:29)
• How volunteering your talents can unlock powerful doors (23:05)
• Speaking from your zone of genius is what makes you shine (26:33)
• Authenticity and wisdom open doors in unexpected places (30:20)
• Great speakers know their lane and never go at it alone (33:48)
• Why you must embrace feedback and invest in experts to fuel progress (41:06)
• Theory informs, but your uniqueness transforms (47:21)
• Global stages come from partnerships, not one-off gigs (50:37)
• Let purpose lead, and opportunity will follow (53:21)
• The value of learning to open well and finish strong for unforgettable impact (58:15)

Resources

Zig Ziglar

Jim Rohn

Why Wasn't I Told? I'm a Walking Talking ... Miracle by Lisa Mclnnes

Denis Waitley

Sheila Murray Bethel

Tony Alessandra

Allan Pease

Why Wasn't I Told?

Naomi Rhode

Amway

Janine Shepherd

Lindy Chamberlain

Winston Marsh

WHERE TO FIND LISA MCINNES SMITH

• Website: https://www.lisaspeaks.com/ 
• Facebook: https://www.facebook.com/lisa.mcinnessmith 
• Instagram: https://www.instagram.com/lisa_speaks 
• X: https://x.com/lisaspeaks2u 
• Email: [email protected]

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

The clarity of your message isn’t the problem. 

If you’re struggling to get booked, land clients, or gain traction, here’s the truth: it’s not because your message isn’t clear enough. It’s because it’s not close enough.

Too many experts are stuck selling what they know instead of speaking to what their audience desperately needs to hear. And in 2025, if your message doesn’t immediately hit the 2 AM pain point — the thing keeping your audience awake at night — you’re getting ignored.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The #1 mistake keeping brilliant speakers invisible (00:21)
• How reframing your message from expertise to solving urgent problems makes you instantly more bookable (01:50)
• The CLOSER Method: a  simple framework to reposition your message for instant traction (07:20)
• The 3 critical questions you MUST ask to stop repelling clients and start attracting them (12:53)
• Why selling expertise is a losing game — and what to do instead (14:48)

Listen now and start making the shifts that will get you booked, remembered, and in demand.

Resources

Blue Apple Strategy

Kurek Ashley

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Most speakers unknowingly sabotage their impact by recycling tired, overused stories, metaphors, and quotes. You might think your favorite story is powerful—but if your audience has heard it a hundred times before, you're just another forgettable voice in the noise.

In this episode, I break down why clichés kill engagement and how to replace them with fresh, unforgettable storytelling that captivates, surprises, and gets you rebooked.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why emotional resonance alone isn’t enough to make a story land (07:40)
• The six hidden risks of using overused stories (including how they shut down your audience’s brain) (10:50)
• The neuroscience of why audiences tune out when they hear a predictable narrative (10:50)
• Seven powerful storytelling strategies to make your speeches stand out (17:28)
• The surprising secret of extraordinary speakers (23:32)

If you want to be a speaker who gets remembered, rebooked, and recommended—it's time to upgrade your storytelling. Tune in now.

Resources

To Pixar and Beyond by Lawrence Levy

James Dyson

Cam Calkoen

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective.