Speaker Driven Business

Wondering why your phone isn’t ringing off the hook? It’s pretty simple. Speaking isn’t your business — it’s your product, and you have to learn to sell it like a pro.

In this episode, Jacqueline sits down with the magnetic and insightful David Avrin, CSP and global speaking expert. Together, they peel back the curtain on what really keeps speakers in the game and thriving. 

From strategic pitching windows to what makes a speaker ridiculously easy to work with, this conversation is packed with practical advice, hilarious anecdotes, and a whole lot of truth-telling.

Whether you’re just stepping into the speaking world or looking to take your career to the next level, this episode is your roadmap to becoming not just a great speaker, but a successful one. 

If you are dreaming of standing ovations, remember that the applause begins with smart business moves. Perfect your business strategy - because it’s not just about the message you deliver  It’s about making it to the stage in the first place. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Meet David Avrin (00:01)
• Why your story won’t get you hired (01:46)
• The biggest mistakes speakers make (06:33)
• David’s proven system for strategic outreach that keeps his calendar full (09:31)
• How the right timing when pitching can transform your results (13:45)
• The credibility pricing dilemma — Are you charging too low? (17:35)
• David’s whirlwind schedule and what it really takes to live a speaker’s life (21:22)
• Why charging too little makes you dismissible (25:18)
• Creative ways to get footage that books you gigs (28:18)
• Your secret weapon for landing gigs and building trust (32:51)
• Wisdom in one sentence (36:08)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Want your message to land with any audience? Discover how speaking to the psychographic transforms your talks into transformative experiences, deeper connections, and unstoppable growth.

In this episode, Jacqueline dives into the art and science of speaking to the psychographic — the mindset and thought patterns that take you beyond traditional audience labels. 

Start thinking beyond demographics and dive into the psychographic mind of your audience. It’s the bridge to deeper connection, higher conversions, and lasting impact. 

Don’t just speak — land. If you want to elevate your speaking game, connect universally, and ensure your message lands every time, this episode is a must-listen!

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why demographics alone can’t guarantee audience buy-in (00:35)
• A case study about three identical groups with wildly different reactions (01:26)
• Why avatars and demographics alone cannot predict who’s really listening (02:50)
• What is a psychographic? (04:34)
• Spotting psychographic clues to find the changemakers (05:03)
• Questions that reveal mindsets (08:06)
• Why TED Talks resonate across ages and cultures (09:18)
• The Promise-Problem-Plan triangle to nail your psychographic connection (10:30)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Are you chasing stages — or building a speaking empire? Listen in!

In this episode, Jacqueline sits down with the unstoppable Elizabeth McCormick, who traded her flight suit for the spotlight. From soaring the skies to owning the mic, Elizabeth shares her riveting journey of becoming a top motivational speaker. She spills the beans on her transition from military heroics to corporate stages, the hurdles of imposter syndrome, and the six secrets every aspiring speaker needs to know. 

Buckle up as we dive into tales of perseverance, humour, the power of embracing new paths, and high-flying success that will leave you inspired and ready to take on your own challenges!

Tune in, get inspired, and perhaps you'll find the courage to pilot your own journey into uncharted territories!

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• How school career days ignited this former Black Hawk helicopter pilot’s speaking career  (01:18)
• The game-changing moment when Elizabeth realised speaking could be a paid gig (03:38)
• The severance package that funded the early months of Elizabeth’s speaking business (07:32)
• How Elizabeth landed a lunch with a speaker bureau rep (11:08)
• Why honing your message is the essential first step (14:51)
• How starting with just “one ripple” in marketing builds lasting impact (18:27)
• Why a website is essential for a speaker, plus tips for making it SEO-friendly and audience-focused (20:30)
• The importance of quality video to showcase your speaking and mitigate risks for event planners (27:33)
• Why your debut book could make or break your reputation — and boost your speaking career (28:35)
• Want to become a powerhouse speaker? It all starts with 100 gigs (30:11)
• Navigating imposter syndrome and reframing your mindset (34:22)
• Bringing the audience into your story and creating an experience that resonates (38:32)
• How one Tweet turned into a ripple effect and why all speakers have a role in building diverse stages (44:21)
• The power of referrals (49:24)
• Elizabeth’s go-to strategy for leveraging LinkedIn testimonials (52:39)
• Rapid-fire questions with Elizabeth (54:10)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

WHERE TO FIND ELIZABETH MCCORMICK

• Website: https://yourinspirationalspeaker.com/ 
• LinkedIn: https://www.linkedin.com/in/pilotspeaker/ 
• Instagram:  https://www.instagram.com/pilotspeaker/ 
• YouTube: https://www.youtube.com/c/ElizabethMcCormickBlackHawkPilot 

Want to close more deals? Then you need to master The Pitch Triangle. 

In this rapid-fire episode, Jacqueline shares the secret formula behind every successful pitch. She delves into what makes a pitch not only compelling but also highly effective at closing deals. 

Tune in for a deep dive into how refining three key elements can elevate your pitch, streamline your sales process, and help you avoid common pitfalls that leave clients uncertain. 

If you’re a speaker, entrepreneur, or business owner looking to win clients and make your message stick, this episode is a must-listen. Whether you’re pitching to investors, clients, or conference organisers, mastering the 3 Ps can elevate your messaging, build credibility, and make your business a revenue-generating powerhouse.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why pitching is a must-learn skill (00:30)
• Smitten with your idea? Learn how to pitch it so others fall in love with it too! (02:22)
• A simple yet powerful pitch strategy (03:17)
• Why you must narrow down to the one thing you’re truly great at (07:09)
• Creating a compelling future for your clients (08:43)
• Moving clients from problem to promise (09:48)
• How missing one piece of the 3 Ps can lead to lost deals and confused clients (14:18)
• Business-to-business vs. business-to-consumer pitching (15:26)
• How the 3Ps can streamline your business and make sales more predictable (17:53)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

If you thought we were delivering value before, wait until you see what’s coming next. We’re bringing in top experts, bigger conversations, and more tools to fuel your success!

Celebrating an incredible milestone, Jacqueline reflects on the journey of The Speaker Driven Business Podcast hitting 50,000 downloads with a heart-centred, organic approach. With no grand launch, no marketing gimmicks, and sheer commitment to deliver value, she shares what it’s taken to create a podcast that resonates so deeply with listeners. 

Now, with some intentional shifts in focus, Jacqueline is ready to take it to the next level. Together, we’ll continue to build a community that thrives on meaningful insights and real value in the world of speaking.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• A milestone moment for Speaker Driven Business podcast (00:12)
• Heart-led content wins every time (01:07)
• With 50 episodes and nearly 50,000 downloads, it’s time to get intentional! (02:40)
• Why this podcast exists — it’s all about giving value (03:44)
• Access to something bigger is what truly drives impact (05:26)
• The strategy pivot to enrich content for emerging speakers (06:58)
• An important action step for you (07:46)
• New format, more impact — get ready to shift! (08:38)
• An exclusive membership bonus (09:48)
• A grateful look forward toward delivering more meaningful content (10:43)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Still think sales calls are all about pushy tactics? Think again! Learn how to master genuine conversations that convert.

In this episode, Jacqueline breaks down the often misunderstood art of sales calls, revealing why mastering contextual sales conversations is the secret to long-term success. Drawing on her rich experience in ecruitment, consulting, and sales, Jacqueline shares her proven framework for turning every conversation into an opportunity — without ever feeling pushy or salesy. 

She explains why sales isn’t just a follow-up to speaking engagements but the linchpin for scaling your speaking career, building relationships, and positioning yourself as a trusted expert. Jacqueline's practical insights and step-by-step approach will leave you ready to tackle your next sales call with confidence and ease.

Remember, sales isn't about being pushy — it's all about being purposeful. By mastering contextual sales conversations, you’ll turn your natural speaking skills into a powerful tool for building trust, creating value, and landing those high-ticket deals. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why you can't close a deal without understanding your client's frame of mind (00:18)
• The power of contextual conversations (01:12)
• How a simple shift in conversation style led to exponential growth for a client (03:17)
• Why sales is the key to turning your speaking skills into a sustainable business (04:10)
• Contextual sales conversations as the foundational strategy for speakers (08:22)
• Adapting your questions based on client responses, rather than pushing predetermined solutions (10:44) 
• The 5 phases of a contextual sales conversation framework (12:19)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Want to be the go-to backup speaker in your city? Make it happen with this little-known strategy!

In this episode, Jacqueline Brooker dives into a powerful strategy that could change your speaking career — the Backup Speaker Strategy. Often overlooked but undeniably effective, this approach allows emerging speakers to land gigs, build valuable relationships with event organisers, and accelerate their speaking careers, even if they miss submission deadlines. 

Keep in mind that this is more than just being a fallback — it’s about positioning yourself as a reliable, proactive, and valuable speaker. It’s a strategy that puts you in front of audiences you’ve been dreaming of and opens doors you didn’t even know existed. 

Jacqueline shares real-life success stories and lays out actionable steps you can implement right away, so you can become the reliable, go-to speaker that events in your area count on when things go sideways. 

Ready to create your own opportunities?

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Jacqueline’s favourite strategy for emerging speakers: the Backup Speaker Strategy (00:05)
• What the Backup Speaker Strategy can do for you (01:09)
• How a last-minute call turned into a career-changing opportunity (02:00)
• Numbers don't lie — and this is your cue to step in! (04:16)
• How to position yourself as a go-to backup speaker (06:09)
• Tips on launching your Backup Speaker Strategy (09:11)
• Why being the backup is about creating opportunity where others see none (10:39)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

losing deals doesn’t happen overnight — it’s all about the next yes. Let’s dive into the art of the single-step sale!

In this episode, we break down a powerful and often overlooked sales philosophy that could change the way you close deals. If you’ve been told that you need to close deals on the first call, we’re here to tell you that’s absolute nonsense. 

Real, expert-led sales — especially in speaking, coaching, or consulting — often involve multiple decision-makers and long processes. Enter the single-step sale, where each interaction is about advancing to the next small yes or no.

If you’ve ever been ghosted after sending out proposals or felt like your sales pipeline is more of a graveyard, this episode is for you. Learn how to turn interest into action, take control of every conversation, and break down even the most complex sales process into simple, manageable steps.

Remember, sales isn’t about sprinting to the finish — it’s  about taking controlled, deliberate steps forward. With the single-step sale, you can keep your prospects engaged, stay in the driver’s seat, and land those big deals without burning out. 

Get ready to sell smarter, not harder!

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why mastering sales is unavoidable and how it’s not about rushing to close in a single call (00:06)
• The reality of complex sales processes when multiple decision-makers are involved (01:44)
• Is your pipeline a graveyard? How to avoid turning promising proposals into unmarked tombstones (03:57)
• How to use the right questions to guide, not derail, the conversation (05:46)
• The single-step strategy — It's all about getting incremental yeses (07:44)
• How to stay involved in the decision process after sending the proposal (don’t just assume they’ll buy!) (11:11)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

The only thing standing between you and a sustainable speaking business? Mastering sales and negotiation.

In this episode, Jacqueline Brooker delivers a straight-shooting masterclass on why speakers must fall in love with sales. It’s really quite simple — sales is the oxygen of your speaking career. 

Jacqueline breaks down the mindset shifts needed to stop resisting sales and negotiation and reframe them as essential tools for creating impact. With insights from her $35 million sales experience and hard-hitting anecdotes from her early career, she shows how sales mastery goes hand-in-hand with making the difference you dream of as a speaker.

Whether you're aiming for impact, building relationships, or scaling your business, selling and negotiating are the keys that unlock your success. 

Remember, sales isn’t about pushing products or services — it's about solving problems, building connections, and creating opportunities for your message to thrive. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why loving sales is non-negotiable for building a sustainable speaking business (00:09)
• Do you shy away from sales, thinking it’s misaligned with your calling? (02:21)
• A personal story of how Jacqueline’s unexpected pivot to sales changed her career (and her bank account) (04:07)
• Order-taking vs. selling and how this leads to inconsistent business (06:45)
• How reframing sales boosts your success rate dramatically — even without additional leads (08:44)
• Why the skill of negotiation is another non-negotiable for long-term success (09:47)
• How sales is about connection, not transaction (10:35)
• Why negotiation is a reflection of self-worth (12:12)
• The predictable rise and fall speakers face when they don't embrace the sales process (13:18)
• Reframing sales: It isn’t sleazy — it’s about solving problems and saying no to those who aren’t a fit (14:33)
• Reframing negotiation: It’s a collaborative process, not conflict (16:03)
• Common mistakes speakers make with sales and negotiation (17:25)

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective. 

Want to know how to turn your speaking prowess into a revenue-generating powerhouse? 

Struggling to convert speaking gigs into sales? Then you are probably guilty of making some of the most common, conversion killing mistakes.

In this episode of the Speaker Driven Business, we're diving into the 7 most frequent speaker sales mistakes that can derail your success. 

If you've ever wondered why your speaking gigs aren't converting into sales - or you’re not getting the gigs you want in the first place - then this episode is perfect for you. 

Jacqueline shares her insights on why many speakers fail to close deals and how you can turn these mistakes into your competitive advantage. From bypassing sales to mishandling proposals, she covers it all with practical advice to boost your conversions and sales. 

By avoiding these 7 common mistakes, you'll position yourself as a more effective, relevant, and professional speaker. Remember, mastering the art of selling is essential for your growth, stability, and success. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• Why understanding and analysing speaker sales mistakes is crucial for those looking to improve their sales (00:22)
• Mistake #1: Speaking to bypass sales (01:30)
• Mistake #2: Fusing content and marketing (03:18)
• Mistake #3: Directly pitching to the C-Suite (06:34)
• Mistake #4: Sending plain text responses (09:28)
• Mistake #5: Offering a proposal too early (12:37)
• Mistake #6: Creating vague, irrelevant, inconclusive proposals (13:50)
• Mistake #7: Having no control over the sales process (16:27)

If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you - Join here: https://www.facebook.com/groups/paidspeakerbreakthrough

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective.