Speaker Insight presents: The On Your Terms Podcast

When you set out to be a speaker, author and coach, you have a message to share and a passion to share it. But the reality of running a business can take some of that passion. This episode focuses on what you need in place to have what it takes to make your business a success, On Your Terms.

There are a lot of practical things that the business requires of you, things you need to take responsibility for and make time for. We'll guide you through those foundations in this episode so you can identify your gaps and make sure you really have got what it takes.

Join The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.

Today we are talking about market research. One of the biggest mistake experts make when creating courses, programmes, events & books is assuming they know what their potential clients want!

We encourage you to do market research & beta test before you launch anything so you don't waste your time or lose your audience. Market research allows you to reconnect with their desires and needs so you can make products that they will love.

Join The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.

Today we are going to help you to become interesting!

One way to stand out from the crowd is to ensure you always have something interesting to say. And the way to do that is to always focus on the "buzz in your business."

Having something to say that is intriguing, enticing or inspiring when asked 'how's it going' is ALWAYS preferable to saying 'everything's fine'. Today's podcast will help you know what to say so people always find you interesting.

Join The Connection Hub on Facebook where you can help and be helped by like-minded speakers, authors and coaches.

You need to stand out from the crowd, and the best way to do that is to get really clear on your Unique Selling Point (your USP). Today we explain the concept of finding and using your "Golden Thread" to explain why you do what you do in a way that makes what you do make sense.

Being present and front of mind is vital for speakers, authors and coaches. Many of you feel the pressure of having to create 'all the time'. It's important to be consistent, but that doesn't mean it has to be hard. In this podcast, we'll share some ways to create with ease, in a way that allows you to be consistent without too much effort. That way, you can get on with giving value, and building your business, whilst still showing up and being seen in a way that serves you well.

All your products deserve a decent launch. But most speakers authors and coaches don't give launches the time or focus that it takes to REALLY make the most of it.

In this episode, we talk you through just what to do to make your next product launch a success. There's more to it than you think – and you have to get it right to make the impact that you know your launch can have, whether that's your new talk, programme or book!

Are you using everything you know about your ideal client to market yourself? Most speakers authors and coaches don't. They think it's enough to know just the basics. But you can't do effective marketing on the back of that. You have to know, really know, them – and then use what you know to make the most of the ways they can get to know you!

How to ask for help

Working as a speaker, author or coach can be a lonely business, and we can get conditioned into being the expert. It's a double-edged woe because we then stop ourselves asking for the help and information we need to make the most of our businesses, and it makes us more isolated!

In this episode, we look at how to ask for help and what help to ask for, because none of us can grow our businesses without the support of others. Also, it's just more fun that way. But there's a right way to get just what you need, and not feel uncomfortable.

How do you stand out?

As speakers, authors and coaches you are in an ever-increasing market. You need to be memorable, find your style and own it to get the attention of bookers and clients.

In this episode, we help you think through what makes you unique and what you can do to highlight these to stand out from the crowd. You'll understand how you can use your experience and expertise in a blend that attracts attention.

Come and join us inside The Connection Hub to continue the conversation.