Speakernomics

Get the inside scoop on what it takes to get hired as a speaker at today’s top conferences. Industry insider Sarah Michel, CSP, shares actionable advice from her extensive experience in the meetings world.
* What meeting planners are really looking for in keynote speakers now
* How to stand out and show true relevance during pre-interview calls
* The impact of your social media and reputation on speaker selection
* Practical ways to deliver audience engagement and lasting impact
* Why industry speakers are your biggest competition—not other pros
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The speaking industry is evolving rapidly—are you keeping up? In this episode, Terry Brock interviews Betty Garrett for actionable insights speakers need today.

* Key trends and updated stats for the meetings and events industry
* What meeting planners are REALLY looking for (ROI and ROE)
*Simple, valuable actions you can take before, during, and after events
* How to build strong, referral-worthy relationships with planners
* Where artificial intelligence fits into your speaking business today
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Unlock the secrets to authentic thought leadership and effective branding with insights from Speaker B, who blends a corporate, creative, and mindful approach. Discover actionable strategies to strengthen your speaker business and diversify your income.
* What real thought leadership is—and what it isn’t
*How to define your niche and build your personal brand
*Steps for creating effective, consistent thought leadership content
*Which marketing platforms to prioritize for your audience
*How to leverage sponsorships and alternative revenue streams
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Join host Thom Singer, CSP as he talks with Mike Staver, CSP, CPAE about bridging the gap between intention and execution for speakers. Get actionable advice on building a more effective and resilient speaking business.
* Why clarity of intention is the foundation for success
* The law of incrementalism: small steps, big outcomes
* Common mistakes speakers and executives make—and how to avoid them
* The importance of focusing on business fundamentals over just content
* Practical tips for increasing resilience and sustaining growth in your speaking career
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Discover how Dr. Celina Peerman, CSP, organizational psychologist and leadership strategist, navigates the ever-changing speaking business. Learn key lessons about creating engaging content, building a sustainable business model, and standing out in the industry.
* The value of joining NSA and what new speakers can gain
* How to evolve and adapt your business model over time
* Using physical presence and hand gestures to make content stick
* Engaging audiences and measuring message impact
* Building intellectual property and staying excited about your work
Become an NSA Member! https://nsaspeaker.org/join/#membership
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Get your speaking business finances in order with practical advice from Carl Seidman, CPA and CSP. In this episode of Speakernomics, learn the essential steps every professional speaker should take for smarter money management.
* The difference between gross and net income, and why both matter for speakers
* Simple methods to track your fees, expenses, and profitability
* Tips for managing irregular income and planning for feast or famine cycles
* Tools and AI software to streamline bookkeeping and expense tracking
* Common financial mistakes speakers make—and how to avoid them
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Want to build a speaking business that lasts? In this episode, Anne Bonney, CSP chats with Terri Sjodin, CSP, CPAE about the essential strategies for playing the long game in the speaking industry.
What you'll learn:
* How to future-proof your content and brand for decades of relevance
* The importance of adapting to market shifts and knowing when to pivot
* Why slow, intentional growth beats chasing every trend
* How to pass the "so what" test with everything you create and sell
* The role of networking and association involvement in sustaining your speaking career
Become an NSA Member! https://nsaspeaker.org/join/#membership
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Discover how speakers can effectively use merchandise to boost their brand and impact, featuring insights from Jake Thompson, CSP, founder of Compete Every Day. Unpack actionable strategies and mistakes to avoid when adding merch to your speaking business.
* Why starting small with merchandise is crucial for speakers
* How to choose merchandise that resonates with your audience and reinforces transformation
* The pitfalls of cheap giveaways and how quality affects your brand
* Creative ideas for memorable leave-behinds beyond typical promotional items
Ways to leverage merch as a client experience and not just another sales item
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In this episode of Speakernomics, Sam Horn shares actionable strategies for crafting memorable signature stories and phrases that drive engagement and business results. Tune in to learn how to turn your experiences into marketing gold—and how to hook your audience in just 60 seconds.
The power and process of creating a “phrase that pays” for repeatable, viral messaging
* How to craft a signature story, aha moment, and call to action in one minute
* Why specific questions spark more compelling conversations and stories
* Techniques to make your message visual, memorable, and easy to repeat
* Real-life examples and step-by-step guidance to stand out and close strong in your presentations

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Unlock the power of storytelling and discover how AI can elevate your impact as a speaker. In this episode, Joe Schmit, CSP shares practical advice from his Emmy-winning broadcasting career and proven strategies for memorable stories.
* Why stories are essential for connecting with audiences
* How to research and discover “the rest of the story” using AI
* Tips for collecting and nurturing your own impactful stories
* Using emotion and humor to drive your message home
* Practical ways to leverage technology and video for better storytelling
Become an NSA Member! https://nsaspeaker.org/join/#membershipJoin us at Influence! https://influence.nsaspeaker.org/

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