Speakernomics

Discover how Marcey Rader, CSP, built and scaled a thriving speaking and coaching business by leveraging a team approach. In this episode, learn smart hiring, efficient delegation, and the realities of managing a bench of specialist coaches.
* Why Marcey splits her business 50/50 between speaking/training and coaching/consulting
*How she recruited and structured a diverse team of specialist coaches
* The importance of hiring people who complement your skill set and love the work you don't
*Lessons learned from onboarding, contracts, and setting payment terms
* Guardrails, video applications, and mindset strategies for building a scalable business model
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Create truly memorable keynote experiences that drive real change for your audience. Hall of Fame speaker Allison Shapira shares practical lessons learned from unexpected places, including summiting Kilimanjaro and a local spin class.
* Techniques for building instant community and connection with any audience
* The value of strategic authenticity and how to apply it on stage
* Why repeating core stories and experiences matters for impact
* How to ensure your speech inspires measurable action afterward
* Handling feedback and adapting your approach for maximum relevance and believability
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Get your speaking business in order with practical insights from Kara Barnes, founder of Backstage Ops. Learn the essentials to streamline your operations and maximize your on-stage and behind-the-scenes success.
* Why speakers need strong systems and strategic alignment before choosing software or staff
* The dangers of “duct tape operations” and how to avoid patchwork business practices
* The importance of reliable triggers and digital to-do lists for daily efficiency
* How to hire and structure your support staff for maximum impact (including when to bring in a fractional COO)
* The key to converting stage opportunities into long-term business growth through clear backend processes
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Learn key strategies to break through your speaker business income ceiling with legendary industry insights. Ford Saeks shares proven methods to help speakers position themselves for greater impact and long-term success.
* Why you shouldn’t tie your identity to your delivery method—and what to focus on instead
* The biggest mistakes speakers make early on (and how to avoid speaker parasites)
* How to define and communicate your true value proposition, even with intangible results
* Building multiple revenue streams and creating a menu of services beyond keynote speaking
* Using digital footprint, AI, and video skills to stay relevant and in demand in a changing marketplace
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Discover how to elevate your speaking business with the power of personal storytelling in today’s fast-changing landscape. Award-winning Broadway producer Nick Demos breaks down the essential layers of great stories and how to leverage them for real-world impact.
* Why storytelling—not just information—is your most valuable currency now
* The 5 layers of storytelling: physical, emotional, internal, wisdom, universal truth
* How to find and refine your everyday, relatable stories to connect with any audience
* Practical exercises and frameworks to sharpen your signature stories
* Using storytelling as a strategic tool for business and sales success
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Legendary business leader and music mogul Dr. Matthew Knowles joins Speakernomics to reveal the principles behind his multi-industry success. Discover how expertise, branding, and relentless self-advocacy fuel a profitable speaking business.
* How Dr. Knowles pivoted from medical sales to managing global music icons
* The importance of 10,000 hours and mastering your craft
* Techniques for building a powerful personal brand and owning your intellectual property
* Why failures are your biggest opportunities for growth
* Health advocacy lessons every entrepreneur and speaker should know
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Discover how AI can transform your speaking business in this episode of Speakernomics. Discover practical strategies to level up your marketing, branding, and proposals without getting overwhelmed by technology.
* Overcoming AI overwhelm and starting with practical steps for speakers
* Creating custom GPTs to maintain brand consistency in marketing
* Using AI tools to develop authentic branding and unique speaker identity
* Leveraging AI for tailored, industry-specific proposals and outreach
* Avoiding the pitfalls of poor prompting and using AI as a collaborative assistant
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Unlock the real value behind your speaking business with economic insights from expert Sung Pak. Gina dives in to help you set prices, understand your worth, and deliver maximum impact.
* The difference between optimal and maximum value in your speaking business
* How to determine your pricing beyond the typical market rate
* Factoring intrinsic value and audience needs into your speaking fees
* Avoiding the pitfalls of comparison and pricing perception
* Using storytelling to connect with and deliver tangible value to different audiences
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Step into the future of professional speaking with Sylvie di Giusto, CSP as she breaks down the trends every speaker must understand to stay relevant. This episode of Speakernomics uncovers what it truly takes to deliver value beyond what AI and technology can offer.
* Why speakers must turn the lens on themselves and adapt to megatrends affecting the industry
* How audience demographics and decision-makers are rapidly changing
* The new reality: knowledge is free—experiences are what matter
* Ways to create transformative, must-attend experiences for live, hybrid, and virtual audiences
* Shifting your sales approach toward selling unique experiences, not just information
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Unlock the secrets to advancing your speaking business with proven AI strategies and genuine relationship-building tactics. This episode delivers practical insights from the intersection of technology and human connections.
* Why AI can't replace authentic sales relationships and where it truly adds value
* How to use generative AI, Google, and LinkedIn for actionable research and outreach
* Techniques for effective prompt engineering and maximizing AI-driven personalization
* Free and essential research tools every speaker can use to stand out and win more gigs
* The power of speaker referrals, building industry connections, and sustaining long-term success
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