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Crisis Communications – among the most challenging disciplines of corporate Communications … Do you need more experience regarding Crisis Communications, or how to do a better job of tackling it? 

In this podcast, Bob Reid, the Director of Brand Reputation for Veritas Communications, illustrates how he brings clarity and counsel to his clients when the often humbling and potentially devastating challenges of a Crisis land on his clients.

Bob Reid's Touchdowns and Fumbles podcast for Newstalk 1010 CFRB Radio, Toronto:
https://www.iheartradio.ca/newstalk-1010/audio/podcasts/touchdowns-fumbles-1.9459916 

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https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
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Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/

Intro / extro Music courtesy of :
~~Roa Music~~
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https://www.youtube.com/RoaMusic
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Interview: Canadian Journalist and network news correspondent and investigative reporter for CBC, CTV, Global, and ABC News speaks on the state of journalism and social media news for the benefit of corporate communicators who are looking to engage with media.

Elements included in this episode:
Kevin's early days in journalism.
How accountability separates true journalism from undocumented news sources.
The state of the traditional news media.
How corporations need to position themselves to be more authentic to support their brands.
How to deal with media in a crisis or generally under scrutiny by media.
What an investigative reporter might know - that you don't.
The trait your spokesperson needs to possess.
Your audience is broader than you think
9/11 news memories
What you don't know about the ratings of national newscasts in Canada and the US.

Kevin Newman can be found on Instagram at:
@kevinnewman

Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269

See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

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Have you ever wondered what it takes to become a guest on a radio talk show?
Have you been tasked with placing a guest on radio? How do you go about doing it? And what is the true value of being on the radio for you and your organization?

Elements included in this episode:
*The importance of storytelling and why it should be uppermost in a communicator’s mind.
*Making sure that you or the person you are supporting is well prepared for a radio interview. *Getting onto mainstream media is not beyond your ability; however, you need to know:
- which outlets that will reach your intended audience most directly.
- how to pitch and secure the interview.
*Know who produces the radio show you are pursuing and how they consider guests.
*Ensure you are demonstrating your story’s newsworthiness.
*If you can relate your specific story to a larger theme in the current news cycle – that’s even better

Lisa Brandt can be found online at:
VoiceofLisaBrandt.com

Her book: 'Making the Media Want you' can be found here:
https://www.voiceoflisabrandt.com/books/make-the-media-want-you/

Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269

See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/


Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

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Welcome to Speaking of Media – the Podcast where communicators and the media come together to consider and critique the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator…  

I’m hoping that YOU - As a communicator - or perhaps someone who speaks on behalf of your organization, will join me for each episode here to learn from experts on both sides of the media microphone 

Visit Speaking of Media on Facebook:
https://www.facebook.com/MediaSpeaking 

See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking


Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031