The world owes virtually everything it has to products that were once considered an emerging technology. But for some reason we still have not learnt what it takes to make something that has never been built before ... reliable. It involves thinking and not compliance - but too often we take the lazy route of operating off a checklist, even if we know it does not relate to the 'new' technology we are dealing with. This podcast and the accompanying series of articles discusses this issue, and what can be done about it.