Steve interviewed Darren Strong from Scalable MSP about how to kick off the new year by setting up your team for success. They discussed how to plan, communicate, and execute a 12-month business strategy and growth plan across an entire organization.

Key points from their discussion:

• Start planning your next year's strategy 2-3 months before it begins to give time to build buy-in. Involve key team members to get diverse perspectives and ideas.
• Break down your growth target into a monthly recurring revenue (MRR) figure using the "rule of 78" method. This calculates how much MRR you need to add each month to hit your annual goal.
• Communicate the strategy through team meetings, department meetings, and sales kickoffs. Make sure everyone understands their role in achieving the goals.
• Use leading and lagging metrics like MRR, customer satisfaction, service levels, and cross-selling rates to track progress. Course correct if falling behind.
• Motivate through fostering individual success, not just financial incentives. Help employees feel pride in their work.
• Communicate consistently in the right style for each audience. Tailor to "lions, turtles, camels, and monkeys".
• Celebrate wins by putting customer feedback dollars towards team events and charity. This incentivizes engagement.
• Capture lessons learned all year long to enhance future planning. Use tools like OneNote or quarterly meetings.

The key is aligning the entire company through consistent, tailored communication and tracking metrics to stay on course towards strategic growth goals.

Learn more about Scalable MSP here.