Today’s guest is VIPR’s Client Services Director, David Butler.

On this show I speak to lots of CEOs and that means my guests are sometimes quite far removed from the day-to-day solving of problems for clients.

David’s job is to be as close to the client as possible, finding out what their real problems are and therefore what they really need.

It’s then his job to make sure that what VIPR are providing those customers with is exactly what’s required – and more importantly that customers have all the training and support to make sure they can get the maximum benefit out of a product and can adapt and reconfigure it effectively as their business develops.

All this means is that he probably has his finger closer on the pulse of what is worrying carriers in the market than almost anyone around.

So as the market digitises and looks to analyse the new data pools that it is collecting and apply new technologies like AI at many different points in the value chain, it is people like David who are going to be doing all the heavy lifting.

David is a technology specialist with just under 30 years’ experience and his insights into how to make the most of all the exciting new tech at our disposal or just coming onstream, is hugely valuable.

He’s also a really friendly person who has spent much of that long career explaining complicated ideas in ways that are really easy to understand and that’s why I can heartily recommend a listen today.

BUS is an acronym for Binary Unit System. These are used to used to transfer data around a network (a bit like the way a real-life bus moves people about).