That something is to undertake a genuine appraisal of what has gone well and what hasn’t in a business in the time since we last spoke.

I often interview tech-focused entrepreneurs who have visions of how to transform the industry for the better.

But what I almost never do is get them back on the show to examine in detail how their ideas fared when the came in direct contact with the often harsh reality of the industry as it is today.

But I suppose James York, the founder and CEO of Peaccce is not like other insurance entrepreneurs. In fact I have never met anyone quite like James.

Two years ago he was on the show espousing insurance reviews as a way of achieving a new type of consumer insurance platform sitting somewhere between search and price comparison.

Now he’s back on the show to report in graphic detail how that experience went – and how he has adapted to the realities of the marketplace.

It’s honest, sometimes brutally so.

In tech everyone is always going on and on about how it’s so important to nurture the ability to fail fast and iterate – except almost no-one will admit to having done so.

Just because your idea is right it doesn’t mean that it will be accepted with open arms.

But James a robust enough character to take setbacks on the chin and re-focus. His latest idea on how to advance his vision is spectacularly simple and incredibly useful and his enthusiasm and energy is completely undiminished.

This is an incredibly valuable conversation because it is borne form hard experience.

It’s also one that anyone interacting with the Insurtech world will easily relate to and learn a huge amount from.

LINKS

CAR QR: https://peaccce.com/carqr

Peacce: https://peaccce.com/