Gene Arant is a top 20 agent inside of Keller Williams and one of the top agents in the entire real estate industry. 

In today’s show Gene talks about his story and how he used specialization to explode his business, focusing on lakes real estate. 

Specialization, niche marketing, both have their critics, but as gene and David talk you’ll begin to learn that specialization can carry you to a point. And that point may just be the impetus for even greater success. 

Listen as Gene talks about massive growth which led to a point of saturation and then the need to broaden his focus. 

Find more of Gene at www.genearant.com

Follow david at @daviddmorse on Instagram and Joe at @joe.Quattrucci. Interested in joining the brokerage that’s redefining agent opportunity in Scottsdale? Reach out by DM, email at [email protected] or directly at 480-767-3000.