Sales Transformation Lab

Spectrio's CRO, Andrew Boos, on Why CROs Need to Apply Systems Thinking to Performance Management


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In this episode, host Matt Milligan and Andrew discuss building resilient, productive sales teams for 2025 by leveraging systematic revenue management, data-driven performance frameworks, and AI-enhanced prospecting.

Andrew’s journey—from founding startups to advising at 500 Startups—cements his reputation as a leading authority on scaling revenue and transforming sales organisations.
00:00 – Introduction & Theme
00:01:15 – Andrew Boos’ Background
00:02:45 – The Role of Mentors
00:06:00 – From Founder to Advisor.
00:07:30 – Building a “Revenue Factory”
00:08:30 – Systematic Sales Leadership & RevOps
00:10:18 – Rethinking Performance Management
00:11:30 – Setting Pipeline Goals
00:13:00 – Data-Driven Coaching
00:14:35 – Driving Team Adoption
00:18:00 – Accountability and Transparency
00:19:30 – The Power of a Systematic Approach
00:22:19 – Leveraging AI in Sales
00:24:00 – Augmenting Reps vs. Replacing
00:25:30 – Future of Sales Teams
00:26:22 – Closing Thoughts & Contact

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