In episode 5 of Speechless, host Matthew Storm is joined by CX analyst and industry fixer Stephanie Shaffer for a deep dive into what’s really happening beneath the surface of today’s customer journeys.

Together, they “double click” on the moments most brands overlook; frontline friction, broken feedback loops, misleading metrics, and the gap between CX strategy and reality. You’ll hear why agents already have the answers, how AI should support (not replace) human connection, and what it takes to turn insight into action.

If you want to move past surface-level CX and understand what actually drives loyalty, trust, and memorable experiences, this episode is worth a listen.

Join Matthew and guest Thomas Helfrich, founder of Instantly Relevant and host of Cut the Tie, as they dive into the CX of modern outreach. Discover why customers tune out cold DMs, how authenticity creates trust, and what AI can (and can’t) do to improve the experience.

This episode is packed with insights on using AI intentionally while keeping human connection at the center.

In this episode of Speechless, I dive deep into the art of listening with Roger Lee, a veteran in the customer experience realm. Together, we explore why one call doesn’t make a trend and how critical it is to identify underlying issues beyond individual interactions. Roger shares insights from his extensive career, emphasizing the importance of gathering meaningful data and using it to drive organizational change. We discuss the balance between ensuring positive employee experiences and delivering exceptional customer service, as well as the transformative role of AI and analytics in modern contact centers. Join us for a conversation that will leave you with valuable lessons on effective communication and the power of proactive customer engagement. Tune in to discover how to turn insights into impactful actions.

What makes someone drive past a dozen other options to return to the same business for nearly a decade? In this episode of Speechless: Lessons from the Frontlines of Customer Experience, host Matthew Storm sits down with Ben Davis, founder of The Gent’s Place, a luxury barber and business club redefining what service really means.

Ben shares how his team turns a simple haircut into something deeper: a confidence boost, a sense of belonging, and meaningful conversation. You’ll hear how intentional details, the right questions, and a clear “why” behind every customer interaction can transform ordinary transactions into lasting loyalty.

Whether you lead a global brand or run a local shop, this conversation will inspire you to think differently about the experience you deliver and the emotions you create.

Your customers are always talking—but are you truly listening? In this kickoff episode, Matthew Storm and AWS’s Lisa Fairbanks dive into how modern CX teams capture and act on customer signals. From legacy tools to AI-powered insights, they explore what to listen for, who should be listening, and how real change happens when the right people hear the right things.