Spieckerman Speaks Retail

Retail’s future belongs to those who can skillfully juggle potent purchases, original invention, and outrageous alliances. Insularity and indecisiveness just won’t cut it. The good news is that a spirit of cooperation is flourishing in retail and creating opportunities for everyone. In this episode, Carol Spieckerman highlights retailers that are firing on all cylinders even during crisis, and she explains how three-pronged planning transforms strategy for retailers, solution providers and brand marketers.

In this episode you will learn:

• How retailers’ changeability creates opportunity
• Why “acqui-hiring” is a thing
• How new-school research perfects your retail pitch
• Why selling solutions without competitive concern is possible

More about Carol Spieckerman

Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next through her latest Retail Trajectories, calls to action that transcend trend across categories, borders, business models and consumer touchpoints.

Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics and trends.

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter

Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next.

Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics and trends.

On this new retail podcast, Spieckerman Speaks Retail, Spieckerman will be speaking on her Retail Trajectories – themes and calls to action that transcend categories, channels, business models and touch points.

It’s Time to Mitigate Online Marketplace Mayhem

Online marketplaces are on fire in retail, and they’ve been reignited as retailers, brands and consumers maneuver through the coronavirus crisis. Buy mayhem is brewing that can extinguish the opportunity for retailers, brand marketers and solution providers now, and on the other side of the corona crisis.

In this episode, Spieckerman breaks down opportunities, challenges, and tactics for mitigating the mayhem.

In this episode, you’ll learn:

• Why brands should be selective with partnerships, even as sales seem scarce
• How choice, convenience and safety are synonymous and non-negotiable to consumers
• Why lack of diversification spells retail doom, but the opposite can be worse
• How international marketplaces are evolving and creating opportunities

Want to be a guest on Spieckerman Speaks Retail?
Contact [email protected]
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter