If I close my eyes right not I can navigate, probably to the square inch, of some of the spaces I used to spend a lot of time in when I was a child.
One of those places was my grandparents’ home. I can imagine myself walking up to their game closet, to get the dominos or card games we would play together. I can virtually walk to the kitchen, and reach over the avocado color sink to get a glass for water. And without fail – every time I was there I would certainly find the latest issue of National Geographic on their coffee table.
I would flip through the pages every time I was there, thinking about where I might explore some day.
For many years it was the most sold magazine in the country.
But something happened. In the 1990’s, after just over 100 years of publication, the magazine lost its punch.
It was coined “your grandparent’s magazine” and sales were dismal.
In an ever-changing world, with an ever-changing people, businesses must keep up with the fast pace. A good business model and a good product are not enough… You also need a ton of luck, and the intuition to know when something is right and when it’s not working anymore.
National Geographic decided it needed a change. Not just any change though… CEO John Fahy called for a RADICAL RE-DIRECTION of the company.
A RADICAL redirection of what content they put out and HOW they put it out.
Some of the radical change and re-branding called for a new TV station, children’s hands-on toys and science kits, and the choice to have the magazines written in more languages than anyone had even heard of before that time.
The cry of radical re-direction was heard. National Geographic was put back on the map in a huge way and the simple magazine company that started in 1888 still thrives today.
Today we hear another cry of RADICAL RE-DIRECTION – but it is not to save a company… it is a cry to take the church in a radical re-direction.
John the Baptist must have looked like he had gone mad – when at the time the church was teaching about paying for sin by fear and fire – he was wandering around the wilderness forgiving people of their sins and baptizing them with water.
This new radical direction of the church was so different, that the prophets called for people like John the Baptist to prepare the way for the Lord!
The job was so big, that a path had to be laid down so that others might follow.
Well – John did that work. He traveled, preached and he started a movement – a ground-swelling, in order to let people know that something was coming. Something was happening.
In fact, John did so well at his job, that the people all around him were convinced HE was the one…
The one to come and change life forever.
The one that would right every wrong. People were convinced HE was the messiah.
Can you imagine the power you wield in your hands when people of that magnitude back you up and lift you up?
Some of you may have heard of the name JOYCE BANDA. Banda was once a little girl born in Nairobi, Kenya to simple means and later would became the president of Malawi.
Not only was she Southern Africa’s first female president, but she also had to break even more barriers as president.
But coming from simple means in Nairobi, she was met with wealth and prestige her first day as president.
Waiting for her in the president’s mansion was also a presidential jet and a fleet of 60 Mercedes limos to parade her and her group anywhere the she wished.
What did Joyce Banda do the SECOND day of being president of Malawi?
She sold the presidential jet and sold all 60 of the Mercedes l