Podcast Insider

Split Decision: How to End a Podcast Co-Host Partnership Gracefully – PCI 431


Listen Later

Breaking up with a co-host can feel like navigating a delicate and deeply personal crisis—especially when you’ve invested time, energy, and your creative efforts into building a podcast together.

But like any partnership, misalignments in goals, scheduling, or creative vision can arise, sometimes leaving you little choice but to respectfully part ways. Today, we explore the signs that it may be time to move on, how to plan an amicable separation (if possible), and the best ways to handle shared branding, intellectual property, and audience communication.

We’ll also dive into the emotional side of a co-host breakup—discussing how to maintain positive relationships, practice self-care, and explore your rebranding options (or even launching a new show from scratch). From updating artwork and bios to establishing legal boundaries and dividing ownership, we’ve got you covered with a comprehensive checklist to ensure a smooth transition. By the end of this episode, you’ll feel more confident about not only ending things on good terms but also moving forward stronger—whether you choose to continue the show solo or embark on an entirely new and different venture.

Today’s Hosts: MacKenzie Bennett and Mike Dell
How to End a Podcast Co-Host Partnership Gracefully
1. Signs It’s Time to Part Ways with Your Co-Host
  • Recognizing misalignment in goals, schedules, or creative vision
  • Listener feedback and declining engagement as red flags
  • Gut-check questions to ask before making the decision
  • 2. Planning an Amicable Separation
    • Setting up a proper meeting to discuss the break and next steps
    • Reviewing your initial agreements (verbal or written)
    • Keeping communication clear, professional, and empathetic
    • 3. Handling Branding, Ownership, and Intellectual Property
      • Deciding who owns the show name, social channels, and website
      • Dividing past content archives fairly (music, artwork, etc.)
      • Legal considerations: written contracts vs. verbal agreements
      • 4. Managing the Transition with Your Audience
        • How and when to announce the change to your listeners
        • Crafting a consistent message across all platforms (podcast episodes, social media, newsletter)
        • Maintaining listener trust and loyalty during transitional episodes
        • 5. Navigating Emotional and Personal Fallout
          • Handling personal feelings of loss or disappointment
          • Best practices for preserving a positive relationship if possible
          • Strategies for self-care and avoiding burnout amid major podcast changes
          • 6. Rebranding the Show (or Starting Fresh)
            • Deciding whether to continue the existing show or launch a brand-new podcast
            • Building a new brand identity (name, artwork, format)
            • Retaining loyal fans while attracting new listeners
            • 7. Technical and Administrative Checklists
              • Updating show artwork, host bios, and RSS feed details
              • Removing or transferring hosting credentials and account access
              • Adjusting distribution channels (Apple Podcasts, Spotify, etc.)
              • 8. Lessons Learned: How to Build Partnerships That Last
                • Setting up co-host agreements from the start
                • Understanding each other’s goals, strengths, and schedules
                • Creating a regular feedback loop to spot and resolve issues early
                • 9. Success Stories from Podcasters Who Went Solo
                  • Highlighting podcasters who parted ways but thrived on their own
                  • Challenges of solo hosting vs. co-hosting
                  • Tips to keep content engaging without another voice to bounce ideas off
                  • 10. Next Steps: What Comes After the Split?
                    • Future growth strategies for the newly solo (or restructured) show
                    • Potential avenues for monetization or audience expansion with a new format
                    • Using analytics to guide your content decisions moving forward
                    • We hope that this information helps you decide if and when it’s time to end a podcast co-host partnership and if so, how to go about the split gracefully.

                      Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.

                      The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

                      Fill out our listener survey at surveys.blubrry.com/podcastinsider

                      Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]

                      Stay tuned for more episodes and visit our website for the latest updates and resources.

                      ...more
                      View all episodesView all episodes
                      Download on the App Store

                      Podcast InsiderBy Todd Cochrane, Mike Dell & MacKenzie Bennett

                      • 3.5
                      • 3.5
                      • 3.5
                      • 3.5
                      • 3.5

                      3.5

                      18 ratings


                      More shows like Podcast Insider

                      View all
                      Mike Tech Show Podcast by

                      Mike Tech Show Podcast

                      54 Listeners

                      Geek News Central Podcast by Todd Cochrane

                      Geek News Central Podcast

                      141 Listeners

                      Mike Tech Show Podcast by

                      Mike Tech Show Podcast

                      32 Listeners

                      School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast by Dave Jackson

                      School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

                      333 Listeners

                      Software Process and Measurement Cast by Thomas M. Cagley Jr

                      Software Process and Measurement Cast

                      18 Listeners

                      Day in Tech History by Jeffrey Powers

                      Day in Tech History

                      4 Listeners

                      Geek News Central Podcast (Video) by Todd Cochrane

                      Geek News Central Podcast (Video)

                      13 Listeners

                      The Audacity to Podcast by Daniel J. Lewis

                      The Audacity to Podcast

                      369 Listeners

                      New Media Show (Video) by Todd Cochrane & Rob Greenlee

                      New Media Show (Video)

                      17 Listeners

                      New Media Show (Audio) by Todd Cochrane & Rob Greenlee

                      New Media Show (Audio)

                      25 Listeners

                      The Gadget Professor (Video) by Don Baine

                      The Gadget Professor (Video)

                      10 Listeners

                      The Feed The Official Libsyn Podcast by Elsie Escobar and Rob Walch

                      The Feed The Official Libsyn Podcast

                      131 Listeners

                      Podcast Talent Coach by Erik K. Johnson

                      Podcast Talent Coach

                      48 Listeners

                      Ask the Podcast Coach by Dave Jackson, Jim Collison

                      Ask the Podcast Coach

                      57 Listeners

                      Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) by Big Podcast

                      Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

                      35 Listeners

                      Podnews Daily - podcast industry news by Podnews LLC

                      Podnews Daily - podcast industry news

                      76 Listeners

                      Buzzcast by Buzzsprout

                      Buzzcast

                      174 Listeners

                      Podcasting Made Simple by Alex Sanfilippo, PodMatch.com

                      Podcasting Made Simple

                      587 Listeners

                      Grow The Show by Kevin Chemidlin

                      Grow The Show

                      319 Listeners

                      Podnews Weekly Review by James Cridland and Sam Sethi

                      Podnews Weekly Review

                      20 Listeners

                      The Podcast On Podcasting by Adam Adams

                      The Podcast On Podcasting

                      98 Listeners

                      Podcast Website Tips: Growing Your Podcast via the Web by Dave Jackson, Brenden Mulligan

                      Podcast Website Tips: Growing Your Podcast via the Web

                      0 Listeners