Must Read: The Conversion Code by Chris Smith

Chris Smith who co-founded Curaytor a real estate marketing company for realtors wrote this book after running many facebook and sales campaigns for real estate agents. 

It is a book focused on marketing for real estate agents and converting those people into customers but it's more of a sales book and has great insights into the psychology of an internet buyer. We talk a lot on the show about using social media for advertising and engaging with your customers. 

Not every section of this book is going to be for the non- real estate person but there definitely many that you can

read and apply to your restaurant marketing.

Key Take Aways:

• Writing the perfect blog post
• How long should your post be
• How to tell a better story in every post
• Facebook marketing section
• Retargeting on facebook
• Email marketing best practices
• How to build trust in the internet
• Follow up systems

Links from this episode:

• The Conversion Code
• Our Facebook Ads Show
• Follow Chris on Twitter
• Other Must Read Books

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