Our guest in this "sponsor-podcast" is Sophie Morris, founder of Millharbour Marketing and a board member in The European Sponsorship Association.

FC Copenhagen invited her for the clubs bi-annual sponsor-seminar in June 2018 to hear her experiences and thoughts about how to improve, integrate and measure sponsor activation.

You can hear her speech in full length and an interview where she goes deeper into some of the critical issues. There is also a short summary in Danish at the end of the podcast.