Ann Carden introduces Claude Haggerty, who shares his background and the importance of sponsorships. They discuss overcoming the fear of approaching sponsors, strategies for engaging cold audiences, and leveraging networks. Claude highlights the benefits of sponsorships and using proceeds to support good causes.

Currently mentors Entertainers, Speakers, Experts, Event Planners and even Race Teams all over the world on how to simplify their approach and to maximize their sponsorship results.

https://www.linkedin.com/in/supersponsorman/

(0:00) Leveraging know, like, and trust

(0:18) Introduction by Ann Carden

(1:26) Introduction of guest Claude Haggerty

(2:08) Claude Haggerty’s background and achievements

(2:56) Importance of sponsorships

(4:21) Overcoming fear of approaching sponsors

(6:03) Approaching cold audiences

(7:15) Leveraging networks for sponsorships

(9:36) Benefits of sponsorships

(12:42) Using proceeds to support good causes