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The SSE Airtricity League is in the final countdown for a new season that promises to be the biggest, best and most important of recent years.

A new branding, the renaming of the Women's Premier Division, two new teams coming into the mix, and plenty more besides.

We went to the launch of the League for the first in our new Business of Football Podcast, in partnership with our friends at Sky Ireland, and we spoke to Mark Scanlon the League director at the FAI, and to Leanne Sheill, Senior Sponsorship manager at SSE Airtricity about their hopes and plans for the season ahead.

We will be bringing you more content from the League and the wider world of the Business of Football over the course of the year but first up, here are Leanne and first Mark on the Sport for Business Podcast. 

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

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In this second episode of our Women in Sport podcast we turn our attention to coaching.

Áine Kinsella is the assistant coach with the Wexford Senior Man's Football team competing in the Allianz League and the Leinster Championship.  She is a rarity, for now, as a woman in what remains a man's world but there is evidence throughout our conversation on how that can be changed.

We speak of her route to where she is, the doubts that assailed her along the way, the importance of mentorship and the role models of female coaches that were involved in her playing career.

It is worth staying to the end as we move into talking about the Allianz #StandStrong campaign and the courage it takes at times just to be a woman.

The Sport for Business Women in Sport Podcast is brought to you in partnership with Lidl.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

Back in November Warren Deutrom, the CEO of Cricket Ireland joined us on the podcast to talk about the advance of the sport here in Ireland and the ambition to compete at the highest level on the world stage.

He also spoke of the disappointment that the Government had not at that time been persuaded of the merits of infrastructure investment to build a national arena for Cricket.

On Friday word came through that planning could now commence on the construction of an arena at the Sport Ireland Campus.  

We had to go back to find out more about the feeling of elation this produced, what happens next and what will be the timetable from shovel min the ground to hosting part of the 2030 T20 Cricket World Cup.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

One in four women suffers domestic abuse behind the closed doors of their home.  This is a shocking figure and Allianz wants us all to Stand Strong against abuse on Monday, February 6th.

Today's podcast is the first in our Sport for Business Sport for Social Good series, backing up the annual report and annual conference we will be hosting towards the end of March 2023.

We were joined by Valerie Hedin of Allianz and Paralympic Gold Medallist Ellen Keane to talk about the importance of standing up and lending the weight of sporting celebrity to this really important campaign.

Join us over the coming weeks as we dive deeper into this world of how sport can be a power for change and social good in a number of different ways.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

It's the start of the Lidl National League in Ladies Gaelic Football and we were at the launch to chat with some of the players.

Dublin Captain Carla Rowe told us what it was like picking herself up after last year and featuring on the Man United Instagram account.

Two-time All-Ireland Champion Emma Duggan speaks about how things have changed in the backroom at Meath, and Nicola Ward tells us what it is like to have won an All-Ireland Club title with her local club.

We finish off chatting with Lidl Senior Partnership Manager Joe Mooney on how the sponsorship has developed over eight years and what we can look forward to in 2023.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

The second in our Insight Podcast series is a conversation with Rob Pearson about the Teneo Sport and Sponsorship Sentiment Index, published in December 2022.

We chat about the nature of a broad-based survey and the different perspectives that can give.

We cover the importance of team and individual in capturing the imagination and the admiration of the public, and we dive into those that are consistently hitting the mark in that area.

There is a conversation about the best sporting moments of the year, how the public is experiencing them, and the importance of social media in amplifying stories.

We hope you enjoy the chat and you can find out more about the Survey and about what else we do at sportforbusiness.com.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In the fifth episode of our Sport for Business Leadership series we speak to Hamish Adams, CEO of Athletics Ireland.

How did a boy born on a farm in rural New Zealand end up at the helm of Irish Athletics and what are the 4 M's that summarise what he is implementing across the sport?

We talk about the expectations in a sport that every country in the world wants to win at, and the surge of young talent coming through.

Hamish's inspirational book choice involves a Ferrari and a Monk.

Find out more about what Sport for Business does in the commercial world of sport at www.sportforbusiness.com and join us soon for future interviews with those that are making a difference across the sporting sector in Ireland and further afield.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In the fourth episode of our Sport for Business Leadership series we speak to Warren Deutrom, CEO of Cricket Ireland.

We talk about the highs and lows of performance; about bringing a sport from an employee base of one to 40 and turnover of €250,000 to more than €12 million; about the ambition to make cricket mainstream in Ireland, matching its position elsewhere around the world.

We discuss the frustration of not having a permanent national home for the sport and the potential reputational damage that will do as we progress.

We finish with an imaginary lunch in the Grand Hotel in Malahide and find out which heroes from in and outside sport would be sitting at the table.

Find out more about what Sport for Business does in the commercial world of sport at www.sportforbusiness.com and join us soon for future interviews with those that are making a difference across the sporting sector in Ireland and further afield.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

This is the first of a new Sport for Business Podcast Series where we look behind the why of sports policy and sports thinking.

We will talk to researchers and those who crunch the numbers behind performance, participation and different aspects of our sporting life.

First up is Benny Cullen, the Director of Research and Innovation at Sport Ireland.

We talk about the importance of the Irish Sports Monitor, how research guides us toward good choices, and plenty more.

Find out more about what Sport for Business does in the commercial world of sport at www.sportforbusiness.com and join us soon for future interviews with GAA President Larry McCarthy FAI CEO Jonathan Hill and plenty more...

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.

Let us know what’s on your mind

In the third episode of our Sport for Business Leadership series we speak to Federation of Irish Sport CEO Mary O'Connor.

How did a player who won twelve inter-county All-Ireland titles transition into the world of sports administration and how easy did she find it at first to master the detail and the strategy of representing sport in all its forms to the Government and other interested parties?

We talk through the five key points of what sport needs from the Government even as budget concerns bite around the cost of living and energy crises.

We consider why sport did relatively well as opposed to other sectors in Government response over the last five years and the benefits that come from having a really professional approach to the benefits and the financial impact that your sector can have.

We finish by finding out which of the two Gaelic Games codes she preferred as a player, whether she would fancy playing AFLW down under and which three sporting heroes she would invite to a nice lunch 

Find out more about what Sport for Business does in the commercial world of sport at www.sportforbusiness.com and join us soon for future interviews with GAA President Larry McCarthy FAI CEO Jonathan Hill and plenty more...

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events, including our Future Proofing Sport session on June 10th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.