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The Business of Rugby Podcast from Sport for Business.
Our theme is to talk one-to-one with those who are making a difference off the field of play in the sport.
Today we are talking to Ben Calveley, Managing Director of the British and Irish Lions. We look at where the Lions sit in the rapidly changing landscape of the global game, what it is about the idea of the Lions that has endured and grown ever stronger down the years, how its commercial structure is being recast in order to provide value for sponsors and partners beyond the high of each tour and much, much more.
The Business of Rugby Podcast is supported by our friends at Bank of Ireland who are long-term partners of each of the four proud provinces of Ireland and are themselves creating a significant impact on the wellbeing of the sport.
We spoke to Ben while he was on a flying visit to Dublin and we hope you get something from the time we spent in his company and which we will now spend in yours….
If it whets your appetite early for a trip down under in 2025 then head over to Lionsrugby.com where you can find out everything there is to know about this special corner of the sport.
You can subscribe to our Sport for Business podcasts wherever you get yours from and we hope you will enjoy some great interviews we have coming up with the decision makers that are so important to how we all interact with the sports we love.
We have a Daily bulletin on all matters commercial within sport which you can sign up to at sportforbusiness.com and I look forward to your joining us again soon.
Thanks once more to Bank of Ireland, our Rugby Partners for making what we do possible, to Ben for taking the time to sit with us and chat so openly, to Peter Sweeney of Teneo for his help and especially to you for listening.
Find out more about what we do day in day out at Sportforbusiness.com
We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.
Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.
Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.